Curtis Lamb
Sugarloaf
Summary
Performance-focused Store Manager with 9+ years of experience leading top-tier sales teams in high-volume, customer-first environments. Consistently ranked in the top percentile nationally for performance, known for revitalizing underperforming stores and driving continuous revenue growth. Adept at team development, customer experience optimization, and local marketing strategies. Proven leader who balances operational precision with bold sales initiatives.
Overview
10
10
years of professional experience
Work History
Store Manager
Cellular Sales - Verizon
04.2024 - 04.2025
- Lead one of Verizon's top-performing stores nationwide, overseeing a 15+ person team.
- Outperform national sales benchmarks by executing high-velocity team coaching and KPI tracking.
- Direct daily operations, performance management, recruiting, and scheduling.
- Launched store-specific marketing campaigns that increase conversion rates and foot traffic.
- Managed all store operations; Trades, Inventory (Accessories & Devices)
- Daily Huddles to keep sales reps dialed in on top focuses & incentives, KPI tracking to monitor monthly results to ensure everyone was pacing to reach/exceed sales targets (personal & store)
- Prepared for weekly meetings to share best practices on the stores wins, review KPI's, optimize teams performance by going on closing strategies & monitor progress toward revenue goals
- Utilized specific tools to track teams KPI's & create Monthly Performance Reports to give each team member a goal and game plan to help them reach sales targets (Monday, Teams )
- Utilized specific Sales tools to track leads & follow up with Customers ( Salesforce, Monday, Omni, Microsoft Power Apps)
- Hold reps accountable daily to maximize store performance & house keeping duties; calling leads, working on weekly trainings, keeping the store clean, organizing safe, cleaning devices
- Training New Hires weekly
- Managed Stores Scheduling; filling in gaps, call offs & coverage
- Selling Manager role, so I also had to balance personal production in addition to running the store. Still managed to be a top 10 sales rep in California.
- My store held 5 of the top performing reps Nationally & the #1 Rep in the company. Helped them continue to grow & be successful through KPI tracking & goal setting.
Store Manager
Cellular Sales - Verizon
05.2023 - 04.2024
- Turned around a low-performing store into a consistent revenue driver within 3 months - Went from 115 box store to ~200+ box store
- Initiated sales training, 1:1 coaching, and replaced staff that were not coachable
- Trained successor prior to relocation to high-volume flagship store.
- Managed all store operations; Trades, Inventory (Accessories & Devices)
- Daily Huddles to keep my reps dialed in on top focuses & incentives
- Managed all store operations; Trades, Inventory (Accessories & Devices)
- Daily Huddles to keep sales reps dialed in on top focuses & incentives, KPI tracking to monitor monthly results to ensure we're all pacing to reach/exceed sales targets
- Prepared for weekly meetings to share best practices on the stores wins, review KPI's, optimize teams performance by going on closing strategies & monitor progress toward revenue goals
- Utilized specific tools to track teams KPI's & create Monthly Performance Reports to give each team member a goal and game plan to help them reach sales targets (Monday, Teams )
- Utilized specific Sales tools to track leads & follow up with leads ( Salesforce, Monday, Omni, Microsoft Power Apps)
- Hold reps accountable daily to maximize store performance & house keeping duties; calling leads, working on weekly trainings, keeping the store clean, organizing safe, cleaning devices
- Training New Hires weekly
- Managed Stores Scheduling; filling in gaps, call offs & coverage
Small Business Specialist
Verizon
12.2022 - 05.2023
- Attend Weekly Meetings & share best practices on selling Verizon Business
- Reached & Exceeded weekly/monthly Sales targets for Verizon Business
- Train reps on Verizon Business
- Drive sales for Verizon Business
Traveling Sales Coach
Cellular Sales - Verizon
06.2022 - 12.2022
- Traveled to underperforming stores, delivering intensive coaching.
- Elevated store performance beyond expectations.
- Trained & developed new hires in stores where there was no leadership in the Bay Area
- Lived in the Bay Area for 6 months to help the company rebuild multiple stores in the area.
Sales Coach
Cellular Sales - Verizon
11.2020 - 06.2022
- Mentored reps on solution-based selling, closing techniques, and account management.
- Elevated store sales rankings through continuous training and trend analysis.
- Trained to take over a store
- Assisted Store Manager with all store operations
- Assisted with driving KPI's & monthly top focuses
- Perform at the highest level & show others how to be just as successful ( Averaging 50+ Handsets/month)
- Number 2 sales rep in Verizon Home Internet Sales first year of launch
Assistant General Manager
LA Fitness
01.2020 - 09.2020
- Led a team of 3-6 sales reps and executed training programs.
- Delivered sales presentations & followed sales process to hold a high closing rate (85%+)
- Sell PT & other amenities the gym offers ( H.I.T & Pilates)
- Reopened multiple gyms as acting GM throughout COVID closing the gyms down
Assistant General Manager
LA Fitness
07.2015 - 12.2017
- Assisted GM with all club operations & handled everything when GM was not available.
- Oversaw weekend club operations and lead all outside marketing efforts.
- Formed B2B partnerships and organized cross-marketing with local businesses.
- Generated over 20 leads daily through local outreach.
- Organized Monthly 'Close out' where local venders would come in for cross marketing. Also set up to follow up with all missed guests over the course of the monthto get them back into the gym for a special rate.
- Organized On-Sites to set up at local business to drive membership sales.
- Reached out to daily online Guest Pass inquiries
- Handled TI (telephone inquiries) to ensure the client would come in or be sold over the phone
- Averaged 85% closing rate for all guests coming in to inquire about the gym (All guests were tracked by the front desk)
- Held new hire Interviews & trained all new hires
- Delivered sales presentations & followed sales process to hold a high closing rate (85%+)
- Led a team of 3-6 sales reps and executed training programs.
- Sell PT & other amenities the gym offers ( H.I.T & Pilates)
Sales Counselor
LA Fitness
02.2015 - 07.2015
- Generated over 20 leads daily through local outreach.
- Made 80+ follow-up calls daily and booked 8+ appointments.
- Sell Memberships outside of the gym through B2B & C2C
- Build local Business Relationships to set up on-sites for cross marketing
- Convert Guest Passes into Memberships (Averaged 85%+ Close rate monthly)
- Filled in for front desk staff & OM
- Collecting Cash payments for Day Fees & check members into the club
- Kept the free weight area clear
- Sell PT & other amenities the gym offers ( H.I.T & Pilates)
Education
High School Diploma -
Westbranch Area High School
Allport, PA01.2011
Skills
- Sales Leadership & Coaching
- KPI & Performance Management
- Problem-solving
- Customer relations & retention
- Multitasking and organization
- Store operations
- Customer service management
- Training and mentoring
- Outstanding communication skills
- Store merchandising
- Retail inventory management
- Recruitment and hiring
- POS systems & CRM tools
- Team building and leadership
Accomplishments
- Achieved the Number 1 national store ranking within 1 years.
- Held 40%+ in YOY growth 6 months in a row.
- Exceeded monthly store sales goals 6 months in a row.
Key Qualifications
- Leadership Excellence: Trusted leader of high-performing teams; lead weekly team meetings and facilitate discussions on best practices, success stories, and strategy.
- CRM & Sales Tools Expertise: Experienced with Salesforce and other CRM platforms for lead management, customer tracking, and pipeline optimization.
- Recognized Performance: Frequently acknowledged through company-wide shoutouts and peer recognition for exceeding targets and elevating team performance.
- Technical Fluency: Proficient in computer systems and applications including Microsoft Office Suite, CRM platforms, and POS tools.
- Public Speaking & Team Engagement: Confident communicator who regularly presents during team calls and meetings, contributing thought leadership and motivation.
Timeline
Store Manager
Cellular Sales - Verizon
04.2024 - 04.2025
Store Manager
Cellular Sales - Verizon
05.2023 - 04.2024
Small Business Specialist
Verizon
12.2022 - 05.2023
Traveling Sales Coach
Cellular Sales - Verizon
06.2022 - 12.2022
Sales Coach
Cellular Sales - Verizon
11.2020 - 06.2022
Assistant General Manager
LA Fitness
01.2020 - 09.2020
Assistant General Manager
LA Fitness
07.2015 - 12.2017
Sales Counselor
LA Fitness
02.2015 - 07.2015
High School Diploma -
Westbranch Area High School
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