Summary
Overview
Work History
Education
Skills
Websites
Certification
Accomplishments
Athletics
Volunteer Experience
Timeline
Generic

Curtis Christopherson

Vancouver,Canada

Summary

Accomplished business executive and leader with over two decades of experience in the health and fitness industry, specializing in managing operations and leading multi-unit premium brick-and-mortar expansion. Demonstrated expertise in strategic growth, cultivating elite teams, and forging impactful partnerships, resulting in sustained revenue acceleration and market expansion. Recognized thought leader with featured insights in prestigious publications including Forbes, The Globe and Mail, and SGB Magazine.

Overview

22
22
years of professional experience
1
1
Certification

Work History

President & CEO

Innovative Fitness
01.2018 - 07.2024
  • Successfully grew the network of wellness studios from 2 to 17 locations across Canada, achieving an average revenue of $1.4M per location and an 18% EBITDA margin
  • Managed a team of over 250 virtual and in-person wellness professionals, implementing strategies to elevate service standards and create exceptional client experiences
  • Drove business growth and expansion, increasing market share and revenue, resulting in industry recognition
  • Fostered a culture of excellence and collaboration, resulting in industry recognition.

Founder & CEO

WRKOUT Media Ltd.
01.2021 - 06.2024
  • Launched a digital SaaS startup for fitness professionals in the COVID-19 pandemic that enabled them to deliver virtual training sessions and manage their online businesses effectively
  • Scaled a community and user base of over 1,200 trainers, yoga instructors, and wellness professionals with a peak of 22% daily active user engagement
  • Developed a secondary tool, called Store by WRKOUT, that unlocked brand and product discovery through trusted recommendations to the end consumer
  • Built a catalogue of over 80 leading industry brands and 2,000+ products, expanding the platform's product offerings significantly
  • Secured significant strategic partnership deals with leading platforms such as ABC Trainerize and associations in the fitness industry, expanding the platform's reach and user base
  • Implemented a rewards program for wellness professionals, contributing to an increase in program participation.

General Manager Operations

Innovative Fitness
06.2006 - 12.2017
  • Successfully oversaw operations across multiple studio locations, implementing operational efficiencies and standardized processes
  • Established partnerships with the Four Seasons Vancouver (2008) and The Ritz Carlton Toronto (2012) where we delivered premium wellness services to their standards of excellence
  • Developed successful sales processes that translated into predictable forecasting, high lead conversion, client/trainer match-making strategies, and much more; all contributing to 92% in annual client retention
  • Collaborated with an external marketing agency to build comprehensive marketing strategies that included robust referral programs, high-quality strategic partnerships, and successful radio & tv campaigns.

Studio Manager

Innovative Fitness
01.2003 - 01.2006
  • Managed and oversaw operations at our second location, ensuring efficient operations and contributing to the overall success of the studio
  • Implemented new sales strategies that resulted in more accurate forecasting and approximately 30% increase in annual revenue.

Education

BSc in Kinesiology -

Simon Fraser University
01.2004

Skills

  • Business Development
  • Sales Leadership
  • Strategic Partnerships
  • Team Management
  • Operational Excellence
  • Brand Building
  • Public Speaking
  • Industry Networking
  • Thought Leadership
  • Raising Capital
  • Strategic Planning
  • Geographical Expansion
  • Multi-unit Management
  • Content Creator
  • Board Governance

Certification

  • Carver's Policy Governance Certification | The Governance Coach
  • A Culture of Excellence & Brand Differentiating Service | The Ritz-Carlton Hotel
  • True Colors Master Facilitator Certification | True Colors International Functional
  • Movement Screen Level I & II Certification | Functional Movement Systems
  • Four Seasons Onboarding Program Four Seasons Hotels and Resorts

Accomplishments

  • Named "Canada's Top Trainer" in 2020 by Impact Magazine.
  • Business Person of the Year in 2016 awarded by the Surrey Board of Trade.
  • Finalist for the Ernst and Young Canadian Entrepreneur of the Year award in 2010.
  • Petro Canada Olympic Torch Scholarship Award in 1999.
  • Built and scaled Innovative Fitness to become North America's largest network of premium personal training studios.
  • Raised over $6 million for local and National charities including $1 million for Juvenile Diabetes through a cross-country cycling event.

Athletics

  • Canadian National Water Polo Team Athlete | 07/1997 - 05/2002
  • Completed 17 marathons | 10/2003 – 12/2015
  • Summited Mt. Kilimanjaro and Machu Picchu
  • Ran 100 Miles across the Sahara Desert and 225 Kms across Costa Rica
  • Cycled across Canada (Halifax to Vancouver) and Australia (Canes to Melbourne)

Volunteer Experience

  • YPO BC, Executive Board Member, 09/2019, Present, Global leadership community of more than 35,000 members in 150 countries, driving significant impact through shared leadership principles and experiences.
  • Sources BC, Board Member, 10/2023, Present, International accredited, community-based, not-for-profit multi-service agency, providing essential support and resources to individuals and families across the Lower Mainland, Northern British Columbia, and Vancouver Island.
  • Water Polo West, Board Member, 09/2023, Present, British Columbia's official Provincial Sports Organization for water polo, collaborating with partner organizations to provide leadership and support to water polo clubs in BC.
  • Surrey Board of Trade, Board Member, 04/2017, 03/2019, A city-building organization representing over 6,000 member contacts and over 60,000 employees, advocating for businesses and driving economic growth in the region.
  • Peninsula Community Foundation, Past President, Board Member, 01/2008, 10/2022, The community foundation was established to help individuals and groups make an ongoing difference in their community, providing funding to existing groups in the Semiahmoo Peninsula.

Timeline

Founder & CEO

WRKOUT Media Ltd.
01.2021 - 06.2024

President & CEO

Innovative Fitness
01.2018 - 07.2024

General Manager Operations

Innovative Fitness
06.2006 - 12.2017

Studio Manager

Innovative Fitness
01.2003 - 01.2006

BSc in Kinesiology -

Simon Fraser University
Curtis Christopherson