Curt Novak
Calgary,Canada
Summary
Experienced sales professional with a proven track record of driving business results through outbound and inbound campaigns using platforms like Salesforce, HubSpot, and LinkedIn. Skilled in leveraging tools such as Outreach, Sales Navigator, Zoom, Microsoft Teams, Apollo, FirstTouch, HeyReach and ZoomInfo to engage prospects, nurture leads, and optimize conversions. Achievements include consistently exceeding quota by 150% annually and being recognized as the top SDR for six consecutive quarters in Canada and the US West region from 2022 to 2024.
Overview
17
17
years of professional experience
Work History
Senior Sales Development Lead
Fixify
01.2025 - Current
- Prospecting and lead generation to companies ranging from 50-15,000 employees
- Identify key decision makers
- Territory consisted of North America
- Run personalized outreach campaigns to spark interest in the product
- Schedule and run the beginning of demos ensuring a smooth transition
- Track and report on KPI’s
- Conducted needs assessments to identify gaps in performance and develop targeted learning solutions.
- Increased customer satisfaction by actively seeking feedback from end-users and incorporating improvements into subsequent iterations.
Senior Business & IT Transformation Lead (Aris & Alfabet)
Software AG
04.2022 - 11.2024
- Designed and executed territory sales plans; doubled pipeline year-over-year
- Mentored a 20-person SDR team in sales strategy, forecasting, and outreach
- Led client transformation using ARIS, Alfabet, and hybrid integration platforms
- Consistently sent 2,000+ emails and made 1,000+ dials monthly
- Managed full-stack SaaS and cloud-based enterprise offerings (BPM, iPaaS, MFT, API)
- Regularly hosted and moderated Microsoft Teams meetings with clients
SALES MANAGER
Diversified Staffing Services
04.2021 - 04.2022
- Increased territory revenue; exceeded $1M in annual sales, hitting 105% of target
- Managed and trained Sales & Recruitment Specialists
- Implemented CRM-based lead automation and performance tracking strategies
- Conducted monthly performance reviews and sales coaching sessions
SALES MANAGER
FMAV
05.2017 - 08.2020
- Boosted monthly sales from $295K to over $5M annually
- Elevated client retention from 68% to 90%
- Drove full-cycle sales and closed complex service contracts
- Supervised the operations team and maintained strong post-sale relationships
- Oversaw technical event execution and client engagement
- Delivered projects on budget, on time, with high client satisfaction
PROJECT MANAGER
FMAV
05.2017 - 02.2018
- Program delivery, managing cost, client satisfaction and organic sales growth.
- Achieved results through production, client management, and technical event services.
- Lead crews on event sites to help install, troubleshoot and accommodate last minute requests.
- Retained and renewed business by serving as the lead point of contact.
PROJECT MANAGER
PSAV
01.2009 - 01.2017
- Successfully solicit and secure business, including major contracts through a proactive sales approach.
- Business development and lead generation management.
- Efficient quote preparation, forecast accuracies, strong pre & post follow up with each client.
- Increased sales revenues by a 25% average from $476k in 2009 to 1.45 million.
- Forecasted, scheduled and monitored project timelines, personnel performance and cost efficiency.
Education
High School Diploma -
Melville Comprehensive High School
Melville, SK06.1995
Skills
Sales & Business Development
- B2B Sales
- Inside Sales
- Lead Generation
- Cold Calling
- Prospecting Skills
- Sales Process Optimization
Client Engagement & Communication
- Consultative & Relationship Selling
- Excellent Communication Skills
Negotiation & Closing
- Persuasive Negotiations
- Strong Deal Closer
- Negotiation Strategy Expert
CRM & Tech Tools
- Salesforce CRM
- Microsoft Dynamics CRM
- Microsoft Office Suite
- Social Media Savvy (LinkedIn, Outreach, etc)
Management & Leadership
- Recruiting & Hiring
- Team Coaching & Mentorship
- Decision Making
- Time Management
- Product & Service Management
Analytical & Problem-Solving
- Detail-Oriented
- Problem Solving
- Sales Records Management
Training
- MEDPIC
- Cold Calling Mastery
- Advanced Consulting
- Selling Safety
- Policy Training
- Advanced Sales Negotiation Skills
- Service Excellence
- WHMIS
- Conflict Management
Curt Novak | LinkedIn
Timeline
Senior Sales Development Lead
Fixify
01.2025 - Current
Senior Business & IT Transformation Lead (Aris & Alfabet)
Software AG
04.2022 - 11.2024
SALES MANAGER
Diversified Staffing Services
04.2021 - 04.2022
SALES MANAGER
FMAV
05.2017 - 08.2020
PROJECT MANAGER
FMAV
05.2017 - 02.2018
PROJECT MANAGER
PSAV
01.2009 - 01.2017
High School Diploma -
Melville Comprehensive High School
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