CUILI (TRACY) HUANG
Richmond Hill,ON
Summary
Accomplished Product Manager with a proven track record of leading cross-functional teams and managing product lifecycles for top brands at US multinationals. Skilled in omni-channel product marketing and adept in negotiations, demonstrating strong communication skills with different level stakeholders. Achieved significant milestones in new product development for new product categories, showcasing strategic thinking and leadership abilities.
Overview
21
21
years of professional experience
Work History
Product Manager, Fashion Plumbing
Masco Canada Limited
04.2022 - 04.2025
- Manage three brands portfolio: Delta (kitchen category), Peerless, and Waltec.
- Develop and implement 1-3 years of product road map for each brand.
- Product lifecycle management (introduction, growth, discontinuation).
- Omni channel product marketing (competitor benchmarking, new product launch, pricing, promotions, etc.)
- Lead cross-functional team on new product development from concept to market.
- Retail PLR business case development and implementation, product presentation to the customers.
- Collaborate with marketing team for market communication and marketing collateral development.
- Support supply chain on forecast adjustment, re-sourcing projects, cost saving projects, SOP, etc.
Associate Product Development Manager
Globe Electric Company Inc.
03.2021 - 04.2022
- Managed the product categories of floor lamps, table lamps, and desk lamps for retail and ecomm channels.
- Conducted competitive analysis and market trend analysis to generate new product development ideas.
- Developed categories assortment plans and translate the plans into product development road maps.
- Managed new product development projects from concept to market.
- Negotiated product costs with overseas suppliers, as well as develop partnerships with new suppliers.
- Managed two product coordinators.
Product Development Manager
Artika for Living, Inc.
08.2020 - 01.2021
- Managed new product development projects for lighting fixtures and plumbing products.
- Led cross-functional team (design, engineering, sales, marketing, overseas sourcing, etc.) on new product development from ideation to commercialization.
- Communicated with key stakeholders on decision-making for new product development projects.
- Project management of timelines, deliverables, risk management, etc. with the Stage-Gate methodology.
- Negotiated product costs with overseas suppliers and manufacturers.
Product Specialist
Delta Faucet (China) Co., Ltd.
07.2011 - 01.2012
- Managed the product category of kitchen sinks and faucets.
- Conducted market research and competitive analysis to guide new product development and marketing direction.
- Worked with cross-functional team (engineering, sourcing, etc.) on new product development projects.
- Manage new product development pipeline.
- Developed and implemented new product launch plans (Pricing, forecasting, etc.)
- Developed and implemented product promotion and liquidations plans.
Product Management Supervisor
The Sherwin Williams Company (Former Valspar Corporation)
01.2008 - 03.2011
- Managed the product category of furniture coating (paints) for South China and Southeast Asia territory.
- Conducted market research (e.g. market segmentation, potential market volume, customer requirement on new products, etc.) to guide new product development.
- Developed business cases for new product development (e.g. financial profitability, technological feasibility, etc.)
- Led a cross-functional team to work on new product development projects.
- Developed and implemented new product launch plans (new product pricing, sale forecasting, etc.)
- Led new product commercialization projects in some key accounts.
- Launched existing products into new market segments.
Senior Chemist / Chemist
The Sherwin Williams Company (Former Valspar Corporation)
03.2004 - 12.2007
- Coordinated raw material (resins, additives, solvents, etc.) cost saving projects between Asia-Pacific sourcing team and R&D team.
- Monitored new raw material approval process.
- Product performance testing, evaluation, and analysis.
- ERP implementation (2007): acted as R&D lead in the ERP implementation core team for Asia-Pacific region (major responsibilities included identifying and aggregating business needs from labs across Asia, mapping business processes with Oracle processes, overseeing data migration between the old and new system)
- Promoted from Chemist to Senior Chemist in 2006.
- Managed two junior chemists.
Education
Master of Business Administration -
Concordia University
Montreal, Canada11.2017
Bachelor of Science - Applied Chemistry
South China University of Technology
Guangzhou, China07.2002
LANGUAGES
English
Chinese (Mandarin)
Chinese (Cantonese)
Timeline
Product Manager, Fashion Plumbing
Masco Canada Limited
04.2022 - 04.2025
Associate Product Development Manager
Globe Electric Company Inc.
03.2021 - 04.2022
Product Development Manager
Artika for Living, Inc.
08.2020 - 01.2021
Product Specialist
Delta Faucet (China) Co., Ltd.
07.2011 - 01.2012
Product Management Supervisor
The Sherwin Williams Company (Former Valspar Corporation)
01.2008 - 03.2011
Senior Chemist / Chemist
The Sherwin Williams Company (Former Valspar Corporation)
03.2004 - 12.2007
Master of Business Administration -
Concordia University
Bachelor of Science - Applied Chemistry
South China University of Technology
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