Crystal Wells
Trabuco Canyon
Summary
I serve as a key resource for entrepreneurs interested in franchising with a growing brand. After working for the iconic Johnny Rockets brand for more than 10 years across many elements of the franchise process, my international and domestic experience has equipped me with the knowledge and tools needed to work for a leading QSR brand like The Habit Burger. I play an integral role in franchise sales and development, and work closely with franchise candidates as they go through the selection process. I am passionate about building positive relationships with current and potential franchisees, and look forward to continuing to contribute to The Habit Burger's international strategic growth in existing and outer markets.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Franchise Sales Manager
The Habit Burger Grill
10.2018 - Current
- Analyze data and developed actionable recommendations to drive growth.
- Participated in the creation of promotional materials designed to showcase the benefits of partnering with our brand as a franchise owner.
- Onboarded new CRM to market, manage and maintain leads.
Associate Franchise Development Manager
Del Taco
10.2017 - 10.2018
- Manage incoming domestic franchise candidates and facilitate the franchise sales and development process
- Assist with the recruitment of multi-unit operators who meet the strict standards of Del Taco
- Develop effective strategies to secure development goals.
Director, Franchise Sales
Johnny Rockets
06.2016 - 10.2017
- Manage potential domestic and international franchise candidates and oversee the franchisee sales and the development process
- Develop strategies to achieve overall sales goals, as well as enhance the franchise development experience for Johnny Rockets’ U.S Franchisees.
Manager, Franchise Development
Johnny Rockets
09.2014 - 06.2016
- Assist both Domestic and International Franchise Sales, Construction, and Development Departments of Johnny Rockets’ Restaurant Support Center
- Coordinate and attend Trade Shows, travel, and meetings
- Maintain leads for Domestic and International Sales, support prospects through the Franchise Sales process, maintain the Development and Construction sections of the Johnny Rockets portal
- Coordinate New Franchisee Orientation and Discovery days.
Development Assistant
Johnny Rockets
11.2012 - 09.2014
- Assistant to the Chief Development Officer, Assistant to Senior Vice President of International Development, Construction, Development, and Franchise Sales Departments of Johnny Rockets’ Restaurant Support Center
- Coordinate and attend Trade Shows, travel, and meetings
- Maintain leads for Domestic and International Sales, support prospects through the Franchise Sales process, maintain the Development and Construction sections of the Johnny Rockets portal.
Office Administrator
Johnny Rockets
01.2007 - 11.2012
- Manage the front office of the Johnny Rockets Corporate Headquarters, Answer all incoming calls, distribute mail, and incoming faxes
- Facilitate corporate communications to corporate owned restaurants
- Coordinate employee events and monthly recognitions such anniversaries, birthdays, and “Rocketeer of the Month”.
Education
Bachelor of Science in Child and Adolescent Studies -
California State University, Fullerton
05.2013
Skills
- Sales process engineering
- B to B sales
- Interdepartmental Collaboration
- Rapport and relationship building
- FranConnect
References
Available upon request
Certification
Certified Franchise Executive (CFE)
Timeline
Franchise Sales Manager
The Habit Burger Grill
10.2018 - Current
Associate Franchise Development Manager
Del Taco
10.2017 - 10.2018
Director, Franchise Sales
Johnny Rockets
06.2016 - 10.2017
Manager, Franchise Development
Johnny Rockets
09.2014 - 06.2016
Development Assistant
Johnny Rockets
11.2012 - 09.2014
Office Administrator
Johnny Rockets
01.2007 - 11.2012
Bachelor of Science in Child and Adolescent Studies -
California State University, Fullerton
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