CRISTINA CPSC BARLOW
Toronto,ON
Summary
High-performing Commercial Manager offering 20+ years of experience in leading sales teams/sales operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building, and team leadership abilities. A dynamic self-starter who is proactive and results-driven, with a demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.
Global experience across diverse industries such as technology, energy, hospitality, and construction, with expertise in both start-ups and multinational organizations. Confident public speaker.
Overview
20
20
years of professional experience
4
4
Committees/Certificates
10
10
Countries
3
3
Languages
Work History
Director of Partnerships and Business Development
Canadian Tire Corporation
07.2022 - Current
- Product: PPE, environmental health, and safety consulting
- Results: $15m net new pipeline, improved deal velocity and revenue recognition
- Markets: construction, environmental, transportation and logistics, hospitality, healthcare
- Responsibilities:
- Oversight of Strategic Partner acquisition and net new revenue growth
- Boosted revenue opportunities by initiating strategic sales strategies based on industry trends and competitive analysis
- Design and deliver training modules to sales team
- Present at industry trade shows and client-sponsored events
- Guide strategy by working closely with cross-functional teams, leadership, and board of directors
Director of Partnerships and Business
Peak Power Energy
02.2021 - 01.2021
- Product: energy storage, SaaS, IoT, hardware, installation, consultation
- Results: CAD $8m net new revenue, improved customer NPS by 12%, improved deal velocity (3 months vs 6 months), improved deal closure rates (from 50% to 70%)
- Markets: CRE, financial institutions, school boards, OEMs, hospitality, healthcare
- Responsibilities:
- Boosted profits through effective supervision of sales department (legacy team).Created and implemented strategy
- Launched tools for sales process management (governance, CRM rollout)
- Developed key partnerships with industry-leading organizations to expand future business opportunities. Board-level reporting
- Updated products, service agreements and pricing to retain competitive advantage and generate new customers based on client feedback and market trend analysis.
Director of Partnerships and Business Development
Centrica | British Gas | Hive
02.2019 - 12.2020
- Product: B2B SaaS, smart home, IoT, hardware, installation, consultation
- Results: 40% YOP growth, increased AOV +15%, created operational efficiencies, improved employee satisfaction and customer NPS, 22% reduction in reporting time
- Markets: financial institutions, transportation, insurers, hospitality, healthcare
- Responsibilities:
- Hired, trained, and built a high-performing team of sales representatives and support functions
- Led the commercial team through the 2020 COVID-19 pandemic to achieve +40% YOY growth
- Total portfolio GBP £100m (CAD $160m)
- Board-level reporting
- Developed key partnerships with industry-leading organizations to strengthen professional networks and expand future business opportunities.
President of Canada and Director of Business Development
Centrica | Direct Energy | Hive
06.2017 - 02.2019
- Product: B2B and B2B2C SaaS, smart home, IoT, hardware, installation, consultation
- Results: created Hive's brand in Canada, generated net new revenue stream of CAD $5m
- Markets: stadia, financial institutions, retail, insurers, hospitality, healthcare
- Responsibilities:
- Established Hive's presence in Canada (greenfield development)
- Secured offices and built operational and supply chain partnerships
- Board-level reporting
- Hired, trained, and built a high-performing team of sales representatives and support staff
- Created effective marketing campaigns to reinforce branding initiatives and maximize outreach.
Director of Business Development
Virgin Media Business
04.2013 - 04.2017
- Product: industrial grade B2B Wi-Fi, SaaS, hardware, installation, consultation
- Results: Led the team acquisition of VM's largest deal on record (TCV GBP £20m/CAD $27m)
- Markets: stadia, financial institutions, retail, insurers, hospitality, healthcare, transportation
- Responsibilities:
- Retrained and managed the legacy sales team. Created a collaborative environment, enabling employees to achieve their PD goalsExceeded all revenue and GM targets
- Created innovative sales strategies by monitoring and evaluating market trends and competitive offerings
- Developed pipeline utilization strategies and penetration processes to increase overall profitability. Board-level reporting.
Director of Europe
Cintas
11.2008 - 04.2013
- Product: B2B image apparel, uniforms, custom-made, bespoke
- Results: established Cintas brand in Europe, net new revenue of CAD c$7m
- Markets: 5-star hotels and resorts, globally
- Responsibilities:
- Established Cintas' brand in Europe (UK, Europe, and Russia)
- Built, trained, and led cross-functional support teams, across multiple time zones. Sourced and implemented supply chain partners
- Board-level reporting.
Skills
- Team Building & Management
- Sales Negotiation
- Market Trend Analysis
- Extensive personal network
- Company Branding
- Customer satisfaction
- Process improvement
- Expense control/budgeting
- Networking
- B2B, B2C and B2B2C
- E-commerce
- New business development
- Operations Management
- Product Development
- Strategic planning
Certification
- CPSC – Certified Professional Sales Certification (IPA)
- WAH - Working at Heights, Ontario MoL
Affiliations
- Ontario Road Builders Association (ORBA) – DEI & Safety Committees Member
- Canadian Association of Women in Construction (CAWIC) – DEI Committee Member
Timeline
Director of Partnerships and Business Development
Canadian Tire Corporation
07.2022 - Current
Director of Partnerships and Business
Peak Power Energy
02.2021 - 01.2021
Director of Partnerships and Business Development
Centrica | British Gas | Hive
02.2019 - 12.2020
President of Canada and Director of Business Development
Centrica | Direct Energy | Hive
06.2017 - 02.2019
Director of Business Development
Virgin Media Business
04.2013 - 04.2017
Director of Europe
Cintas
11.2008 - 04.2013
Technical Ability
- Power BI
- SaaS
- IoT
- Sales Navigator
- Salesforce
- Crystal Knows
- Rocket Reach
- Concur
- Workday
- HubSpot
- Google and Adobe Analytics
Blue-Chip Clients
· Construction – AECON, Ellis Don, PCL
· Transportation – Wellington, Challenger, Linde
· Road works – ORBA, GIP, RSG
· Environmental – GFL, E360S, Miller Waste
· Government – London Underground, CoT
· Retail – Selfridges, Amazon
· Stadia – Scotia Bank Arena, Tottenham FC, Chelsea FC
· Hospitality - Intercontinental, Ritz Carlton, Four Seasons, Fairmont
· Education – TDSB, GEDSB
· Insurers – Lloyds, Sonnet
· OEMs – Crane, Siemens
· Financial – Barclays Bank
Languages
- English (Native)
- French (Advanced)
- Spanish (Intermediate)
Technical Ability
- Power BI
- SaaS
- IoT
- Sales Navigator
- Salesforce
- Crystal Knows
- Rocket Reach
- Concur
- Workday
- HubSpot
- Google and Adobe Analytics
Languages
- English (Native)
- French (Advanced)
- Spanish (Intermediate)