Summary
Overview
Work History
Skills
Certification
Affiliations
Timeline
Technical Ability
Blue-Chip Clients
Languages
Technical Ability
Languages
Generic
CRISTINA CPSC BARLOW

CRISTINA CPSC BARLOW

Toronto,ON

Summary

High-performing Commercial Manager offering 20+ years of experience in leading sales teams/sales operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building, and team leadership abilities. A dynamic self-starter who is proactive and results-driven, with a demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.


Global experience across diverse industries such as technology, energy, hospitality, and construction, with expertise in both start-ups and multinational organizations. Confident public speaker.

Overview

20
20
years of professional experience
4
4

Committees/Certificates

10
10

Countries

3
3

Languages

Work History

Director of Partnerships and Business Development

Canadian Tire Corporation
07.2022 - Current
  • Product: PPE, environmental health, and safety consulting
  • Results: $15m net new pipeline, improved deal velocity and revenue recognition
  • Markets: construction, environmental, transportation and logistics, hospitality, healthcare
  • Responsibilities:
  • Oversight of Strategic Partner acquisition and net new revenue growth
  • Boosted revenue opportunities by initiating strategic sales strategies based on industry trends and competitive analysis
  • Design and deliver training modules to sales team
  • Present at industry trade shows and client-sponsored events
  • Guide strategy by working closely with cross-functional teams, leadership, and board of directors

Director of Partnerships and Business

Peak Power Energy
02.2021 - 01.2021
  • Product: energy storage, SaaS, IoT, hardware, installation, consultation
  • Results: CAD $8m net new revenue, improved customer NPS by 12%, improved deal velocity (3 months vs 6 months), improved deal closure rates (from 50% to 70%)
  • Markets: CRE, financial institutions, school boards, OEMs, hospitality, healthcare
  • Responsibilities:
  • Boosted profits through effective supervision of sales department (legacy team).Created and implemented strategy
  • Launched tools for sales process management (governance, CRM rollout)
  • Developed key partnerships with industry-leading organizations to expand future business opportunities. Board-level reporting
  • Updated products, service agreements and pricing to retain competitive advantage and generate new customers based on client feedback and market trend analysis.

Director of Partnerships and Business Development

Centrica | British Gas | Hive
02.2019 - 12.2020
  • Product: B2B SaaS, smart home, IoT, hardware, installation, consultation
  • Results: 40% YOP growth, increased AOV +15%, created operational efficiencies, improved employee satisfaction and customer NPS, 22% reduction in reporting time
  • Markets: financial institutions, transportation, insurers, hospitality, healthcare
  • Responsibilities:
  • Hired, trained, and built a high-performing team of sales representatives and support functions
  • Led the commercial team through the 2020 COVID-19 pandemic to achieve +40% YOY growth
  • Total portfolio GBP £100m (CAD $160m)
  • Board-level reporting
  • Developed key partnerships with industry-leading organizations to strengthen professional networks and expand future business opportunities.

President of Canada and Director of Business Development

Centrica | Direct Energy | Hive
06.2017 - 02.2019
  • Product: B2B and B2B2C SaaS, smart home, IoT, hardware, installation, consultation
  • Results: created Hive's brand in Canada, generated net new revenue stream of CAD $5m
  • Markets: stadia, financial institutions, retail, insurers, hospitality, healthcare
  • Responsibilities:
  • Established Hive's presence in Canada (greenfield development)
  • Secured offices and built operational and supply chain partnerships
  • Board-level reporting
  • Hired, trained, and built a high-performing team of sales representatives and support staff
  • Created effective marketing campaigns to reinforce branding initiatives and maximize outreach.

Director of Business Development

Virgin Media Business
04.2013 - 04.2017
  • Product: industrial grade B2B Wi-Fi, SaaS, hardware, installation, consultation
  • Results: Led the team acquisition of VM's largest deal on record (TCV GBP £20m/CAD $27m)
  • Markets: stadia, financial institutions, retail, insurers, hospitality, healthcare, transportation
  • Responsibilities:
  • Retrained and managed the legacy sales team. Created a collaborative environment, enabling employees to achieve their PD goalsExceeded all revenue and GM targets
  • Created innovative sales strategies by monitoring and evaluating market trends and competitive offerings
  • Developed pipeline utilization strategies and penetration processes to increase overall profitability. Board-level reporting.

Director of Europe

Cintas
11.2008 - 04.2013
  • Product: B2B image apparel, uniforms, custom-made, bespoke
  • Results: established Cintas brand in Europe, net new revenue of CAD c$7m
  • Markets: 5-star hotels and resorts, globally
  • Responsibilities:
  • Established Cintas' brand in Europe (UK, Europe, and Russia)
  • Built, trained, and led cross-functional support teams, across multiple time zones. Sourced and implemented supply chain partners
  • Board-level reporting.

Skills

  • Team Building & Management
  • Sales Negotiation
  • Market Trend Analysis
  • Extensive personal network
  • Company Branding
  • Customer satisfaction
  • Process improvement
  • Expense control/budgeting
  • Networking
  • B2B, B2C and B2B2C
  • E-commerce
  • New business development
  • Operations Management
  • Product Development
  • Strategic planning

Certification

  • CPSC – Certified Professional Sales Certification (IPA)
  • WAH - Working at Heights, Ontario MoL

Affiliations

  • Ontario Road Builders Association (ORBA) – DEI & Safety Committees Member
  • Canadian Association of Women in Construction (CAWIC) – DEI Committee Member

Timeline

Director of Partnerships and Business Development

Canadian Tire Corporation
07.2022 - Current

Director of Partnerships and Business

Peak Power Energy
02.2021 - 01.2021

Director of Partnerships and Business Development

Centrica | British Gas | Hive
02.2019 - 12.2020

President of Canada and Director of Business Development

Centrica | Direct Energy | Hive
06.2017 - 02.2019

Director of Business Development

Virgin Media Business
04.2013 - 04.2017

Director of Europe

Cintas
11.2008 - 04.2013

Technical Ability

  • Power BI
  • SaaS
  • IoT
  • LinkedIn
  • Sales Navigator
  • Salesforce
  • Crystal Knows
  • Rocket Reach
  • Concur
  • Workday
  • HubSpot
  • Google and Adobe Analytics

Blue-Chip Clients

· Construction – AECON, Ellis Don, PCL

· Transportation – Wellington, Challenger, Linde

· Road works – ORBA, GIP, RSG

· Environmental – GFL, E360S, Miller Waste

· Government – London Underground, CoT

· Retail – Selfridges, Amazon

· Stadia – Scotia Bank Arena, Tottenham FC, Chelsea FC

· Hospitality - Intercontinental, Ritz Carlton, Four Seasons, Fairmont

· Education – TDSB, GEDSB

· Insurers – Lloyds, Sonnet

· OEMs – Crane, Siemens

· Financial – Barclays Bank

Languages

  • English (Native)
  • French (Advanced)
  • Spanish (Intermediate)

Technical Ability

  • Power BI
  • SaaS
  • IoT
  • LinkedIn
  • Sales Navigator
  • Salesforce
  • Crystal Knows
  • Rocket Reach
  • Concur
  • Workday
  • HubSpot
  • Google and Adobe Analytics

Languages

  • English (Native)
  • French (Advanced)
  • Spanish (Intermediate)
CRISTINA CPSC BARLOW