Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

CRISTINA LAURENCE

Dorval,QC

Summary

Sales professional prepared to excel in senior role with focus on driving revenue growth and building strong client relationships. Adept at developing strategic sales plans, negotiating contracts, and closing deals. Known for fostering team collaboration, adapting to changing market demands, and delivering measurable results. Skilled in CRM software, market analysis, and customer retention strategies. Reliable, results-oriented, and ready to contribute to achieving organizational goals.

Overview

15
15
years of professional experience

Work History

Senior Sales Account Manager

PlantBest Inc
07.2022 - Current
  • I increased sales revenue by 30% by developing and maintaining solid relationships with key clients.
  • Provided exceptional customer service, addressing concerns promptly and proactively identifying potential issues.
  • Developed proposals highlighting the unique benefits of company products or services compared to competitors.
  • Collaborated with cross-functional teams to develop tailored solutions for unique customer needs.
  • Coordinated with marketing teams to devise targeted campaigns highlighting key selling points for specific audience segments.
  • Negotiated favourable contract terms, securing long-term partnerships with clients.
  • Delivered engaging presentations to showcase product offerings and value propositions effectively.
  • We have built rapport with clients through regular check-ins, ensuring their ongoing satisfaction with our products or services.
  • Optimized systems usage for efficient pipeline tracking, communication logging, and accuracy improvements in forecasting.
  • Managed complex sales cycles, navigating internal hurdles to close deals successfully.
  • Exceeded sales targets consistently by leveraging strong negotiation skills and strategic planning abilities.
  • Exceeded sales quotas and increased profitability by 30% through effective sales strategy and business planning.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into the best remedy.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
  • Maintained financial controls, planned business operations, and controlled expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.

Master Data Specialist– Master Data Management

Nestlé Purina Petcare Canada
11.2021 - 06.2022
  • Supported company growth by creating scalable master data structures that accommodated evolving business needs. Growth went up 10%
  • Maintained adherence to industry standards and compliance regulations through rigorous quality control measures applied throughout all stages of master data lifecycle management.
  • Streamlined master data management by developing and maintaining efficient workflows.
  • Enhanced data accuracy by implementing stringent validation processes and attention to detail.
  • Conducted thorough analyses of complex datasets, identifying trends and patterns that informed business decisions.
  • Ensured data consistency across multiple systems through regular audits and reconciliation efforts.
  • Collaborated with cross-functional teams to gather requirements for master data initiatives, resulting in improved interdepartmental communication.
  • Assisted in implementing a new master data management system, ensuring a seamless transition with minimal disruption to daily operations.
  • Delivered timely updates on progress reports regularly while adhering closely to established timelines.
  • Utilized advanced data analytics tools to create insightful visualizations that informed strategic business decisions.
  • Tested and refined data management systems to scale with increasing load demands.
  • Modified databases to meet needs and goals determined during the planning process.
  • Implemented BI solution framework for business intelligence projects.
  • Managed documents by organizing forms, photocopying, filing records, preparing correspondence, and creating reports.

Business Operations Coordinator

Nestlé Purina Petcare Canada
09.2019 - 02.2022
  • Organized company events to boost employee morale, fostering a positive work environment for all team members.
  • Increased employee engagement through effective communication strategies and team-building activities.
  • Assisted in talent acquisition efforts, recruiting, interviewing, and training new hires.
  • It enhanced team productivity by optimizing resource allocation and workload distribution.
  • Contributed to developing long-term strategic plans by analyzing market trends and competitive landscapes.
  • Coordinated cross-functional teams to complete high-priority projects on time and within budget.
  • Implemented performance metrics to track progress toward company goals, identifying areas for improvement.
  • Facilitated process improvements by conducting thorough business audits and recommending actionable solutions.
  • Improved customer satisfaction, addressing client concerns promptly and professionally.
  • Supported executive decision-making with timely and accurate financial reports and analyses.
  • I reviewed the company's strategic plans and developed departmental goals and standards to support the vision.
  • Oversaw day-to-day business operations on the sales floor by fostering deep professional relationships with wholesale contacts and customers.
  • Generated reports detailing findings and recommendations.
  • Created and managed project plans, timelines and budgets.
  • Supported the creation of detailed, technical financial models to value potential acquisition targets.
  • Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
  • Recruited, hired, mentored, and trained five staff members on business procedures, policies, duties, and customer care methods.

Sales Coordinator – Customer Analyst

Scotts Miracle-Gro Canada Company
01.2017 - 07.2019
  • Worked closely with the sales team to prioritize tasks, set goals, and allocate resources efficiently, increasing productivity and revenue.
  • Maintained accurate records of all sales activities, including contracts, proposals, quotes, follow-ups, and customer communications.
  • Increased sales revenue by establishing strong client relationships and identifying new business opportunities.
  • Streamlined sales processes for improved efficiency and customer satisfaction.
  • Supported sales team members in achieving individual goals and targets through coaching, mentoring, and guidance.
  • Served as a liaison between internal departments such as production, logistics, and finance, ensuring seamless end-to-end management of client accounts.
  • Coordinated product demonstrations to showcase critical features for sales prospects.
  • Organized trade shows, conferences, and networking events to increase brand exposure and generate leads.
  • Collaborated with the marketing team to develop targeted promotional materials and campaigns.
  • Cultivated long-lasting relationships with existing clients by providing ongoing support throughout post-sales.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
  • Built relationships with customers and the community to establish long-term business growth.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Resolved problems with high-profile customers to maintain relationships and increase the return customer base.
  • Managed accounts to retain existing relationships and grow share of business.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Implemented systems and procedures to increase sales.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into the best remedy.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Prepared sales presentations for clients, showing the success and credibility of products.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Managed revenue models, process flows, operations support and customer engagement strategies.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
  • Maintained financial controls, planned business operations, and controlled expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
  • Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
  • Assisted in creating an efficient CRM system that optimized information flow between departments for cohesive client management efforts.
  • Implemented comprehensive data-driven strategies for optimizing product offerings and pricing structures, increasing profitability.
  • Enhanced customer satisfaction by identifying and resolving recurring issues through thorough data analysis.
  • Increased upselling opportunities with personalized recommendations derived from careful examination of individual purchase histories.
  • Collaborated closely with sales representatives to ensure alignment between data-driven insights and frontline actions, resulting in more effective sales strategies.
  • Boosted sales revenue by skillfully promoting diverse service options. Helped sales to 25%
  • Reviewed internal systems and organized training plans to address areas needing improvement.

Sr. CRM / Sales Account Coordinator

Cineplex Entertainment LP
01.2010 - 12.2016
  • Developed customized reports for improved sales forecasting and accurate performance tracking.
  • Boosted CRM adoption by streamlining processes and providing comprehensive training to team members.
  • Actively contributed to company growth by leveraging insights from customer data within the CRM system for strategic decision-making.
  • Delivered superior customer service to strengthen relationships and drive future business revenue.
  • Produced and implemented a customer satisfaction guarantee program, which directly resulted in a 15% increase in sales.
  • Evaluated client needs and developed tailored solutions to increase positive customer ratings.
  • Assisted in organizing and overseeing assignments to drive operational excellence.
  • Managed senior-level personnel working in marketing and sales capacities.
  • Developed tailored sales presentations for prospective clients, resulting in new account acquisitions.
  • Trained new Sales Account Coordinators, sharing best practices and ensuring seamless onboarding experience.
  • Increased sales by establishing solid relationships with key clients and identifying opportunities for account growth.
  • Managed a portfolio of accounts, ensuring client satisfaction and timely resolution of issues.
  • Maximized revenue by upselling additional products or services based on client needs analysis.
  • Negotiated contracts with clients, securing favourable terms that contributed to increased profitability.
  • Coordinated events and trade shows to showcase products and services, generating leads and increasing brand visibility.
  • Trained, coached, and mentored new sales associates for maximum performance.
  • Assisted in developing annual budgets and sales forecasts, contributing to overall company growth strategy.
  • Utilized effective marketing techniques to increase brand recognition.
  • Developed strong relationships with advertisers and negotiated pricing following established procedures.
  • Prepared and delivered sales presentations to businesses to sell new advertising programs.
  • Managed customer relations on an ongoing basis to maximize customer retention.
  • Maintained a statistical database of customers using CRM / Salesforce for customer complaints, resolutions offered by the organization, and customer satisfaction ratings.

Education

Bachelor of Administrative Studies - Honours program

Laurentian University
Barrie, ON
08.2009

Master of Arts - Specializing in Marketing Honours Program

York University
Toronto, ON
04.2006

Business Marketing Diploma - Marketing

Fanshawe College
London, ON
04.2004

Skills

  • CRM Database program
  • SAP & BW Database program
  • Client Relationship Management
  • QuickBooks Software
  • Spreadsheet skills
  • Relationship Building
  • B to B sales
  • Sales expertise
  • Account Management
  • Sales territory growth
  • Market research, forecasting, and analysis
  • Fortune 500 company sales background
  • Sales Strategy Implementation
  • Territory Management
  • Problem-solving abilities
  • Sales Reporting
  • Networking skills

Accomplishments

  • Managed the [Award Name] award winning sales team at [Company Name].
  • Achieved [Result] through effectively helping with [Task].
  • Supervised team of [Number] staff members.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Created a company-wide, comprehensive training program for all sales team members.

Timeline

Senior Sales Account Manager

PlantBest Inc
07.2022 - Current

Master Data Specialist– Master Data Management

Nestlé Purina Petcare Canada
11.2021 - 06.2022

Business Operations Coordinator

Nestlé Purina Petcare Canada
09.2019 - 02.2022

Sales Coordinator – Customer Analyst

Scotts Miracle-Gro Canada Company
01.2017 - 07.2019

Sr. CRM / Sales Account Coordinator

Cineplex Entertainment LP
01.2010 - 12.2016

Bachelor of Administrative Studies - Honours program

Laurentian University

Master of Arts - Specializing in Marketing Honours Program

York University

Business Marketing Diploma - Marketing

Fanshawe College

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