Cristina Cattana
Toronto,ON
Summary
Experienced communications professional with a strong background in internal and external communications. Over 10 years of experience supporting diverse stakeholders and clients, including employees, HR, marketing, and sponsorship teams. Recognized for curiosity and creativity, excelling at problem-solving through strategic thinking. Exceptional writing and editing skills honed over a decade of producing high-profile communication materials for one of Canada's most iconic brands.
Overview
15
15
years of professional experience
Work History
Advisor Employee Communications
Canadian Tire
01.2016 - Current
- Develop communication plans and supporting materials for various campaigns including Triangle Rewards, employee recognition program and marketing initiatives.
- Led the development of communications to support CTC's benefit provider changeover, and shared materials with over 10,000 employees.
- Actively pitch and seek storytelling opportunities that reflect our brand purpose to inspire employee ambassadors.
- Collaborate with peers from different functions including, marketing, HR, IT and finance to effectively share corporate messaging.
- Manage and develop executive presentations for internal leadership offsite events.
Specialist Employee Communications
Canadian Tire
07.2014 - 01.2016
- Managed the Employee Communications Editorial Calendar to track stories and content across various channels.
- Drafted communications materials such as articles, short interviews and infographics as required.
- Executed campaign for internal channels such as Sharepoint and Workday.
Specialist, Brand Compliance, Sports Partnerships
Canadian Tire
01.2013 - 07.2014
- Worked with sport properties on campaigns, partnered with internal stakeholders for new initiatives, and managed community sponsorships.
Public Relations Intern
Four Seasons Hotel & Spa
09.2012 - 10.2012
Communications Intern
Fleishman Hillard International
04.2010 - 06.2012
Corporate Affairs Intern
Canadian Tire Corporation
06.2010 - 01.2012
Education
Public Relations Graduate Certificate -
Humber College
01.2012
Bachelor of Arts Honours: Political Science, English -
University of Toronto
01.2011
Skills
- Communication Strategy and Development
- Expert Storyteller
- Strong Editor
- Proactive and self-motivated
- Exceptional organizational skills
- Data Analysis
- Sharepoint
- Microsoft Office Suite
- Adobe Photoshop
- Canva
- Go Animate
- MailChimp
- Google Suite
- WordPress
Timeline
Advisor Employee Communications
Canadian Tire
01.2016 - Current
Specialist Employee Communications
Canadian Tire
07.2014 - 01.2016
Specialist, Brand Compliance, Sports Partnerships
Canadian Tire
01.2013 - 07.2014
Public Relations Intern
Four Seasons Hotel & Spa
09.2012 - 10.2012
Corporate Affairs Intern
Canadian Tire Corporation
06.2010 - 01.2012
Communications Intern
Fleishman Hillard International
04.2010 - 06.2012
Bachelor of Arts Honours: Political Science, English -
University of Toronto
Public Relations Graduate Certificate -
Humber College
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