CRISTINA AGUILAR
Los Angeles
Summary
Entrepreneurial professional with background in Business Development and Sales Management, Marketing and Communications, with a proven track record in generating millions of dollars in projects' sales in the construction industry in the US and Latin America. Known for strategic planning, collaborative leadership and adaptability in dynamic markets, building to achieve significant business outcomes that meet organizational goals and drive revenue growth. Experienced at developing client pipelines through research and outreach, including partnerships with major commercial developers. Demonstrated success in opening new markets, managing high-value accounts, negotiating high-stake contracts, and collaborating with cross-functional teams to ensure smooth project deliveries.
Overview
19
19
years of professional experience
Work History
Account Executive
Oakridge Landscape
04.2023 - Current
- Generated $10M in project sales in 2024 (80% of new clients) in Landscape Commercial Construction.
- Developed a solid pipeline of new clients through diligent research and targeted outreach efforts including two large-scale commercial developers.
- Successfully managed portfolio of high-value accounts, maintaining focus on customer satisfaction, account growth and long-term loyalty.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Established long-lasting relationships with key decision-makers within client organizations, solidifying the company''s reputation as a trusted partner in their respective industries.
- Developed customized landscape construction proposals, negotiated high-stake contracts, ensuring profitability and long-term partnership viability.
- Partnered with estimating, design, and operations teams to ensure seamless project delivery and client satisfaction.
- Conducted market analysis and developed detailed reports on account performance data, providing valuable insights for future strategy adjustments or improvements.
- Participated actively in networking events and trade shows, representing the company professionally and expanding its reach within target markets.
- Identified and addressed areas for improvement in sales strategies, leading to more efficient and effective sales cycles.
Marketing and Business Development Manager
CA Group, S.A. De C.V.
04.2015 - 02.2022
- Designed, developed and implemented Marketing strategies to have direct and successful communication with clients, partners and vendors worldwide.
- Generated new business leads by establishing partnerships with industry influencers, key stakeholders, new clients and vendors, boosting sales sales revenue.
- Designed quantitative and qualitative studies for market research, interpreted results and implemented new strategies in the company based on findings.
- Enhanced company visibility through effective social media management and content creation (audio-visual material).
- Oversaw budget allocation for various marketing initiatives, ensuring optimal return on investment for each project.
- Conducted training sessions for sales teams on new products or services offerings to ensure consistent messaging across all channels.
- Developed compelling marketing materials, including brochures, presentations, and case studies, that effectively communicated value propositions to target audiences.
- Negotiated multi-phase and high-stake contracts, aligned project scope with client budgets and timelines.
- Strengthened relationships with key clients through regular communication, networking events, and personalized outreach initiatives.
- Delivered engaging presentations at conferences and events, positioning the company as an industry thought leader.
Finance and Sales Manager
CA Group, S.A. De C.V.
06.2011 - 12.2016
- Developed and implemented strategies to increase sales and profitability.
- Trained new and existing staff members in various financial procedures to prepare for job requirements.
- Guided organizational change initiatives through careful financial planning and risk assessment strategies.
- Managed sales team to exceed performance targets and drive company growth.
- Increased revenue by developing and implementing strategic financial plans and sales strategies.
- Developed strong relationships with key clients, fostering long-term partnerships and increasing customer retention rates.
- Delivered customized product presentations tailored to client needs that resulted in closed deals.
- Negotiated favorable contract terms with vendors, reducing supply costs and improving profit margins.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Attended industry events and conventions to expand sales opportunities.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Managed national and international Procurement and Bidding processes (US Army Corps of Engineers - USACE, multiple Central American governments and municipalities, and more).
- Oversaw special projects and tracked progress towards company goals.
- Managed construction materials importation and exportation from and to Central America, South America, USA, China.
- Drove sales by developing multi-million dollar contract sales.
Interpreter/Translator: English to Spanish
Government of El Salvador
02.2008 - 12.2010
- Assisted in verbal and written communication from English to Spanish and vice versa in sport events, meetings, press conferences for Olympic Athletes, Ambassadors, Politicians and other high-range personalities.
- Utilized active listening skills and cultural sensitivity to convey accurate interpretations.
- Maintained message content, tone, and emotion as closely as possible.
- Provided oral interpretations for clients during special events, successfully maintaining pace with native speakers to deliver real-time comprehension.
- Used knowledge of accepted ethical guidelines to interpret confidential and sensitive information.
- Provided cultural input to speakers to help parties who did not speak similar languages communicate with and understand one another.
Freelancer: Art Director / Art Assistant
Madhouse Media
03.2009 - 03.2010
- Oversaw photoshoots and production of video content from concept development to post-production editing, ensuring high-quality visuals that aligned with brand identity goals.
- Implemented artistic vision to give art purpose and meaning.
- Maximized project efficiency with meticulous attention to deadlines, budget constraints, and client expectations.
- Streamlined creative processes by implementing efficient design workflows and project management tools.
Administrative Assistant
RCC Ingenieros, S.A. De C.V.
06.2006 - 12.2007
- Provided administrative support including mailing, scanning, faxing and copying to management.
- Delivered excellent customer service through prompt responses to client inquiries, addressing concerns effectively, and building strong relationships.
- Assisted in preparation of financial reports, gathering data that contributed to budgeting accuracy.
- Ensured accurate record-keeping with diligent data entry and database management for vital company information.
- Improved document organization with thorough file maintenance, archiving outdated records as necessary for efficient retrieval when needed.
- Supported executive staff through scheduling meetings, coordinating travel arrangements, and preparing crucial documents.
- Facilitated collaboration within team by organizing regular meetings and tracking project progress.
- Negotiated with vendors to reduce office supply costs, leveraging bulk purchase agreements.
Education
Bachelor of Arts - Communication Sciences
University Dr. Jose Matias Delgado
El Salvador11.2010
Skills
- Relationship building and management
- Account management
- Written and verbal communication
- Bilingual (English-Spanish)
- Strategic selling
- New business growth opportunities
- CRM software expertise
- Estimating software expertise (OST)
- Design software expertise (Adobe Photoshop, Premiere, Audition)
- Interpersonal skills
- Negotiation skills
- Staff management
- Revenue generation
- Financial reporting
- Budget management
- Strong presentation skills
- Attention to detail
- Problem-solving
- Multitasking
- Decision-making
- Conflict resolution
- Analytical thinking
- Teamwork
- Creative and media writing
- Public speaking
- Customer service
- Professional photography
- Social media marketing
Accomplishments
Closed $10 million in Landscape Construction Projects in 2024 -within 12 months- with 80% from new clients such as: DMB Development, Harridge Development Group, City Ventures, MATT Construction, and more.
Languages
Spanish
Native or Bilingual
Timeline
Account Executive
Oakridge Landscape
04.2023 - Current
Marketing and Business Development Manager
CA Group, S.A. De C.V.
04.2015 - 02.2022
Finance and Sales Manager
CA Group, S.A. De C.V.
06.2011 - 12.2016
Freelancer: Art Director / Art Assistant
Madhouse Media
03.2009 - 03.2010
Interpreter/Translator: English to Spanish
Government of El Salvador
02.2008 - 12.2010
Administrative Assistant
RCC Ingenieros, S.A. De C.V.
06.2006 - 12.2007
Bachelor of Arts - Communication Sciences
University Dr. Jose Matias Delgado
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