Cristian Larranaga
Edmonton,Canada
Summary
With over 30 years of dynamic experience in the sales industry, I am an experienced Regional Sales Manager known for my unwavering dedication to excellence and perseverance. My experience is characterized by exceptional communication skills, both verbal and written, ensuring that each interaction is clear and effective. My approach to sales is logical and diligent, which enhances my ability to conduct comprehensive business and performance analyses. This meticulous attention to detail underscores my ability to manage critical business functions and lead a sales team to not only achieve, but often exceed, our company objectives. My leadership extends beyond mere management; It involves fostering talent and encouraging professional growth, which has been fundamental to my success. With a wide range of specializations under my belt, including experience in different sales channels such as supermarkets, traditional, horeca, liquor stores and large account management, I am a versatile and invaluable asset in the constantly evolving sales industry.
Overview
34
34
years of professional experience
Work History
Carpenter
Elite Construction
Edmonton, Alberta
07.2024 - Current
- Measured, cut and shaped wood materials to specifications using hand tools, such as saws and chisels.
- Assembled furniture using glue, dowels, screws and nails.
- Repaired or replaced damaged structures or components.
- Constructed forms for concrete pours in accordance with building codes.
- Operated power tools safely when performing carpentry tasks such as drilling holes into lumber pieces.
- Maintained a clean job site at all times by disposing of debris properly after each shift.
Kitchen Assistant/ Dishwasher
Boca Loca Restaurant
Edmonton, Canadá
05.2024 - 07.2024
- Cleaned and sanitized work surfaces, equipment, utensils, dishes, and pots.
- Prepared food items consistently following recipe cards and production and portion standards.
- Operated dishwashing machines safely according to manufacturer's instructions.
- Performed basic maintenance duties such as cleaning floors or walls.
- Assisted chefs with line cooking during busy periods in the restaurant.
- Prepared garnishes to complement dishes on menu.
General Cleaner
Bee Clean
Edmonton, Canadá
03.2024 - 05.2024
- Vacuumed carpets and upholstered furniture.
- Stocked paper products and cleaning supplies.
- Dusted furniture, fixtures, walls, and other surfaces.
- Maintained janitorial equipment in proper working order.
- Sanitized countertops and other surfaces using appropriate cleaners and disinfectants.
- Followed safety procedures when handling hazardous materials.
Unemployed
09.2023 - 02.2024
National Sales Manager
Merello S.A.
Santiago de Chile
09.2019 - 07.2023
- Direct responsibility for 20 associated salespeople and 3,400 clients nationwide, providing service to the different channels, Retail, Traditional and Horeca
- Negotiation with key client accounts such as Walmart, Tottus and Cencosud
- Achieved 30% growth in 2022 and also reduced company costs by 2.5%
- I participated in the development of new products and the coordination with Logistics for the delivery of merchandise in different areas of the country
Sales manager
Guallarauco S.A
Santiago de Chile
04.2018 - 08.2019
- Direct responsibility of 7 sellers and 7,200 clients, mainly in the Food Service, Horeca, Restaurants and alcohol distributors channel
- Sustained growth of 12% annually in sales
- Achieved a growth of 15% in new potential clients
- Daily, weekly, and monthly monitoring of objectives
- Constant training of sales force and clients in new products and services
Sales manager
Colun Ltda.
Santiago de Chile
04.2011 - 12.2017
- Responsibility for the management of 12 vendors and 4,500 clients
- Achieved a sustained growth in sales of 16% and an increase in clients of 22%
- Negotiations of volumes and prices with state and private clients
- Communication with Logistics Management, Planning and Development Management, and Production Management
Key Account Manager
Agrícola Los Tilos
Santiago de Chile
08.2009 - 03.2011
- Developed and implemented key account plans to meet customer needs and increase company profitability.
- Conducted meetings with clients to discuss their objectives, challenges, and strategies.
- Provided regular reports on account activity and performance metrics to stakeholders.
- Negotiated contracts with customers that balanced customer requirements with business objectives.
- Collaborated with sales team members to develop solutions tailored to customer needs.
- Resolved conflicts between customers and other departments by identifying root causes and proposing solutions.
Territory Sales Manager
PepsiCo
Curicó, Chile
12.2004 - 07.2009
- Developed and implemented sales plans to achieve regional goals.
- Created and managed relationships with key customers in the region.
- Analyzed customer feedback to identify potential opportunities for increasing sales.
- Conducted market research to identify new business opportunities within the territory.
- Monitored competitors' activities, pricing, and promotions in the region.
- Provided technical advice and product training to customers and staff on product features, benefits, and uses.
- Prepared weekly and monthly reports on sales performance against targets.
- Identified areas of improvement for customer service strategies within the region.
- Assisted customers with product selection based on their individual needs.
- Participated in trade shows, conferences, seminars, and other events to promote products or services.
- Collaborated with marketing teams to develop campaigns that will drive more sales in the territory.
- Negotiated contracts with vendors for better terms of sale for products or services.
- Developed incentive programs aimed at increasing sales volume in the territory.
Sales Supervisor
Bimbo
Santiago de Chile
05.1994 - 11.2004
- Developed and implemented sales strategies to increase customer base.
- Planned and coordinated staff training sessions for new and existing employees.
- Conducted weekly performance reviews with the sales team to ensure goals were being met.
- Analyzed customer feedback to identify areas where improvements could be made in products or services offered by the company.
- Assisted in developing pricing strategies based on market research data and competitor analysis.
- Intervened in difficult customer situations to resolve issues quickly and efficiently.
- Collaborated with other departments such as marketing, finance, production., to develop effective promotional materials for campaigns.
- Maintained relationships with customers through regular follow-up calls and emails.
- Identified potential opportunities for new business development activities.
- Implemented procedures that improved accuracy of customer orders.
- Developed incentive programs for top performing sales representatives.
- Utilized CRM software systems to track customer interactions.
- Managed inventory levels at store locations according to corporate guidelines.
- Researched industry trends and competitive landscape information regularly.
- Supported sales team by monitoring daily operations and providing information and procedural guidance to staff.
Grocery clerks
Coca - Cola Andina
Santiago de Chile
11.1990 - 03.1994
- Assisted customers with locating items in the store, answered questions about products and prices.
- Stocked shelves, rotated merchandise and ensured product freshness.
- Maintained cleanliness of the store by sweeping floors, mopping up spills and organizing shelves.
- Greeted customers as they entered the store, provided friendly customer service and responded to inquiries.
- Operated cash registers to process payments from customers, handled returns and exchanges of merchandise.
- Verified prices on tags against price sheets for accuracy and updated tags when necessary.
- Organized backroom storage areas according to company standards for safety and efficiency.
- Provided assistance with loading groceries into customer vehicles upon request.
- Adhered to all safety regulations while operating equipment such as forklifts or pallet jacks.
- Maintained accurate records of daily transactions including deposits, refunds and discounts.
Education
High School Diploma -
Catholic University of Chile
Santiago de Chile01.2021
Bachelor of Science - Business Administration
Universidad Mayor
Santiago de Chile01.2016
Bachelor of Arts - Business and Managerial Economics
Catholic University of Maule
Talca01.2012
Skills
- Market Penetration
- Collaboration
- Negotiation
- Sales
- Coordinating
- Business Development
- Leadership
- Teamwork
- Customer Service
- Logistics
- Supermarkets
- Account Management
- Time Management
- Communications
- Development Management
- Communication
- Planning
- Closing (Sales)
- Trend Analysis
- Drywalling
- Hand and power tools
- General laborer
Languages
- Spanish, Native
- English, Beginner
References
References available upon request.
License
Class 5
Activities
In my free time I like to go fishing. The idea is to enjoy the outdoors and spend time with my friends.
Timeline
Carpenter
Elite Construction
07.2024 - Current
Kitchen Assistant/ Dishwasher
Boca Loca Restaurant
05.2024 - 07.2024
General Cleaner
Bee Clean
03.2024 - 05.2024
Unemployed
09.2023 - 02.2024
National Sales Manager
Merello S.A.
09.2019 - 07.2023
Sales manager
Guallarauco S.A
04.2018 - 08.2019
Sales manager
Colun Ltda.
04.2011 - 12.2017
Key Account Manager
Agrícola Los Tilos
08.2009 - 03.2011
Territory Sales Manager
PepsiCo
12.2004 - 07.2009
Sales Supervisor
Bimbo
05.1994 - 11.2004
Grocery clerks
Coca - Cola Andina
11.1990 - 03.1994
High School Diploma -
Catholic University of Chile
Bachelor of Science - Business Administration
Universidad Mayor
Bachelor of Arts - Business and Managerial Economics
Catholic University of Maule
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