Summary
Overview
Work History
Education
Skills
Languages
Affiliations
References
Timeline
Generic

Cristian Larranaga

Edmonton,Canada

Summary

National Sales Manager with a career of more than 30 years in sales. Persistent, committed, skilled, logical and hard-working with excellent verbal and written communication skills.
Dedicated and competent in carrying out commercial and performance analyses. Monitoring the team's sales to ensure that the objectives and goals established by the Company are met. Excellent leadership and development skills.
Areas of specialization include Supermarkets, Traditional Channel, Horeca, Liquor Store and Large Accounts.

Overview

33
33
years of professional experience

Work History

National Sales Manager

Confites Merello S.A.
Santiago de Chile, Chile
09.2019 - 05.2023
  • Direct responsibility for 20 sellers and 3,400 clients nationwide, providing service to different channels, Retail, Traditional and Horeca
  • Negotiation with clients key accounts such as Walmart, Tottus, Jumbo and Cencosud
  • Achieved a growth of 30% in 2022 and lowered company costs by 2.5%
  • Participated in the development of new products and coordination with Logistics for the delivery of orders in different areas of the country.

Sales manager

Guallarauco
Santiago de Chile, Chile
04.2018 - 08.2019
  • Direct responsibility for 7 sellers and 7,200 clients, mainly in the Food Service, Horeca, Restaurants and alcohol distributors channel
  • Sustained growth of 12% annually in sales
  • Achieved a growth of 15% in new potential clients
  • Daily, weekly, and monthly monitoring of objectives
  • Constant training of sales force and clients in new products and services.

Sales manager

Colun Ltda.
Santiago de Chile, Chile
04.2011 - 12.2017
  • Responsibility for the management of 12 vendors and 4,500 clients in the metropolitan region of Santiago
  • Achieved a sustained growth in sales of 16% and an increase in clients of 22%
  • Negotiations of volumes and prices with state and private clients
  • Direct communication with Logistics Management, Planning and Development Management, and Production Management.

KAM

Agricola Los Tilos
Santiago de Chile, Chile
08.2009 - 03.2011
  • Responsible for the sales force of Santiago and Fifth Region
  • Ensured compliance with centralized negotiations and budgets
  • Coordination with the plant for the production of products
  • Key accounts such as Walmart, Cencosud, Tottus, and Jumbo.

Sales Manager

Ripley
Curicó, Chile, Chile
12.2007 - 07.2009
  • Responsible for supervising sellers and store acquisitions
  • Implemented different commercial sales plans
  • Coordinated with the Sub-management for new procedures and training
  • Acquired sufficient knowledge and confidence to assume the replacement of my direct management.

Zonal Supervisor

PepsiCo
Curicó, Chile, Chile
06.1994 - 11.2007
  • Responsible for managing, planning, controlling, and coordinating the branch
  • Implemented new work technologies
  • Achieved a 15% branch growth and a 25% portfolio increase.

Sales Promoter

Coca - Cola Andina
Santiago de Chile, Chile
11.1990 - 03.1994
  • Provided customer service at points of sale, display and product maintenance, and managed the closing of sales.

Education

Sales Management Diploma -

Catholic University of Chile
01.2021

Commercial Engineering -

Universidad Mayor
01.2016

Bachelor of Audit -

Catholic University of Maule
01.2012

Skills

  • Market and competition analysis
  • Complex negotiations
  • Analytical skills
  • Collaboration
  • Goal setting
  • Training and qualification
  • Time management
  • Knowledge of Microsoft Office
  • Autonomy and teamwork
  • KPI Tracking
  • Territory Management
  • Key Account Management
  • Market Penetration
  • Training and Coaching
  • Business Development
  • Trend Analysis
  • Cross-Functional Collaboration
  • Logistics Coordination
  • Strategy Management
  • Database Maintenance
  • Sales Strategies

Languages

Spanish
Native/ Bilingual

Affiliations

  • In my free time I like to go fishing. The idea is to enjoy the outdoors and share with my friends.
    I also like to get together with my family on weekends with a good barbecue and review the memories of our childhood.
    In sports I like swimming, it relaxes me and fills me with energy.

References

References available upon request.

Timeline

National Sales Manager

Confites Merello S.A.
09.2019 - 05.2023

Sales manager

Guallarauco
04.2018 - 08.2019

Sales manager

Colun Ltda.
04.2011 - 12.2017

KAM

Agricola Los Tilos
08.2009 - 03.2011

Sales Manager

Ripley
12.2007 - 07.2009

Zonal Supervisor

PepsiCo
06.1994 - 11.2007

Sales Promoter

Coca - Cola Andina
11.1990 - 03.1994

Sales Management Diploma -

Catholic University of Chile

Commercial Engineering -

Universidad Mayor

Bachelor of Audit -

Catholic University of Maule

Similar Profiles

CREATE PROFILE
Cristian Larranaga