Cristian Dima
Senior Producer
Toronto,ON
Summary
Reel: https://youtu.be/xjhwDDiFFjw
Experienced Senior Producer gifted at meeting tight deadlines, driving business opportunities and working well in team-based environments. Engaging and personable with the ability to manage key milestones and deliver exemplary client service. Experienced primarily in broadcast, digital and content production, and also highly versed in print, web, and OOH. Successfully delivered integrated campaigns for Amazon, Mondelēz, McDonald's, Asahi, Volkswagen, Nestlé, and Johnson & Johnson.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
Work History
Senior Producer
Media.Monks
01.2024 - Current
- Successfully delivered integrated campaigns for Amazon (US) including digital/social, radio, and OOH executions, demonstrating adaptability, a diverse skillset and technical knowledge of physical & digital production.
- Managed budgets exceeding $4 million while effectively controlling costs through diligent financial oversight.
- Nurtured strong working relationships with internal and external stakeholders, building trust and credibility that facilitated smooth collaboration on shared goals.
- Streamlined project management processes by implementing agile methodologies, resulting in improved efficiency and reduced costs.
- Championed innovative approaches when faced with complex problems or opportunities requiring non-traditional thinking.
- Established effective communication channels with stakeholders to ensure transparency and alignment of expectations.
- Successfully reviewed team deliverables to ensure they met project briefs and marketing objectives.
Integrated Producer
Lifelong Crush
2 2023 - 10.2023
- Successfully delivered integrated campaigns for Dairy Farmers of Ontario, Asahi/Peroni, Simplii Financial, including TVC, digital/social, radio, print, and OOH executions, demonstrating adaptability, a diverse skillset and technical knowledge of physical & digital production
- Helped the creative teams further their ideation and ensure viability of ideas
- Ensured rigour in mapping outputs and translating creative ideas into a scope for integrated campaigns (broadcast, social/OLV, influencer, OOH, print, etc)
- Managed post production team resourcing and forecasting
- Liaised between studio and agency to ensure creative vision was executed on time and within budget
- Developed estimates and ensured profitability of projects, working with the finance team as required
- Deepened and expanded the agency network while acting as a key ambassador for the agency to the broader production industry.
Integrated Producer
Media.Monks
02.2021 - 02.2023
- Agency producer collaborating closely with creative teams from agency AORs including The Martin Agency, Digitas, and DAVID on a variety of Mondelēz brands including OREO, Sour Patch Kids, BelVita, and RITZ
- Successfully delivered integrated campaigns for Mondelēz brands including TVC, digital/social, and OOH executions - primarily for the US market - demonstrating strong technical knowledge of physical & digital production, 2D & 3D animation pipelines, and post production
- Responsible for overseeing projects from concept to completion (pre-production, production, post-production and delivery), working closely with account, business affairs, finance, legal, and trafficking teams to ensure success
- Responsible for the creation of project scope, timelines, ballparks & estimates, and prioritization of deliverables in collaboration with agency and client teams.
Senior Project Manager
Cossette
06.2019 - 02.2021
- Lead Project Manager on the McDonald's regional team and national social team
- Lead Project Manager on the Aphria/Tilray content (social & email) team
- Delivered mid-large scale 360 campaigns (including broadcast, digital, print & OOH) on time and on budget for McDonald's Canada, including all Raptors x McDonald's partnership work
- Outlined work plans, determined resources, created timelines and generated initial budgets as part of project scope determination
- Worked with a Group Account Director to create annual production budget in partnership with the McDonald's client, maintain BCR, and track actuals against projected costs
- Adjusted project plans to account for dynamic targets, staffing changes and operational specifications for the Aphria/Tilray content team.
Intermediate Project Manager
DDB
05.2018 - 06.2019
- Lead Project Manager on McDonald's Canada CRM Program at the agency
- Responsible for the creation of project scope, timelines, financials, and prioritization of deliverables in collaboration with account team
- Managed medium to large digital projects including CRM, campaign sites, web builds, programmatic and CMS projects within budget and on-schedule for Volkswagen Canada, and Royal Canin.
Junior Project Manager
OneMethod
05.2016 - 05.2018
- Managed small to medium digital projects including web builds, social, digital banners, and OLV for Tylenol, Polysporin, Listerine, Nestlé, Iceberg, and Kijiji for Business
- Managed small to medium design and rebranding projects including brand architecture, brand guideline development, and logo design for Supreme Cannabis Company, OneMethod, Ritual, and Kijiji for Business
- Prepared and maintained project documentation, including project plans, estimates, status reports, internal meeting notes, change requests and resource requests across all clients.
Investment Consulting Associate
Mercer
11.2011 - 05.2016
- Managed and supported 15-20 institutional clients quarterly, including ongoing service and ad-hoc work
- Clearly presented to clients on a range of complex investment concepts (retirement planning) including fund manager ratings, asset allocation strategies, and investment vehicles
- Provided on the job coaching and training to assist with the onboarding of junior analysts.
Education
BBA: Management -
University Of Toronto
Toronto, ON 09.2007 - 05.2011
Timeline
Senior Producer
Media.Monks
01.2024 - Current
Integrated Producer
Media.Monks
02.2021 - 02.2023
Senior Project Manager
Cossette
06.2019 - 02.2021
Intermediate Project Manager
DDB
05.2018 - 06.2019
Junior Project Manager
OneMethod
05.2016 - 05.2018
Investment Consulting Associate
Mercer
11.2011 - 05.2016
BBA: Management -
University Of Toronto
09.2007 - 05.2011
Integrated Producer
Lifelong Crush
2 2023 - 10.2023