CRAIG WILSON
Innisfil,Canada
Summary
Dynamic and results-driven Sales Professional with over 25 years of experience leading and scaling sales teams while driving significant business development and revenue growth. Strong background in sales complemented by exceptional leadership skills and a steadfast commitment to customer focus. Expertise in developing strategic sales plans and managing client relationships ensures consistent achievement of sales targets. Passionate about fostering value-based, customer-focused sales through relationships built on trust, ingenuity, vision, and dedicated customer care.
Overview
30
30
years of professional experience
1
1
Certification
Work History
Director Business Development
MC-Solutions Canada
01.2019 - Current
- Providing professional business solutions including Venture Capital, Marketing, Resource Management, Business Development, Process Management and Public Administration with all levels of Government.
Territory Manager – Custom Residential and Commercial
Vertechs Elevators
01.2017 - 01.2019
- Business development for Central and Southern Ontario, success negotiating long-term agreements with Custom Home Builders and low-rise Commercial design build organizations.
Sr. Sales Account Manager – New Equipment Sales & Service
Blue Giant Solutions a division of Blue Giant Equipment Corporation
01.2015 - 12.2016
- Sales Manager for the GTA and Central Ontario. Supply, Installation, and 24 hour Service, of the following equipment: Dock Levelers; Elevating Docks; Scissor Lifts; Vehicle Restraints; Sectional Overhead Doors and Industrial Trucks
Sr. Sales Account Manager, Automation - North America
Edson Packaging Machinery – ProMach Automation
01.2012 - 01.2015
- Successfully manage a $10 Million + dollar aftermarket portfolio comprised of new business development each year while sustaining $200Million OE relationships in the tissue, food and pharm businesses.
- Negotiation of service contracts with key accounts worldwide
Sr. Account Manager – Sales & Customer Services
Fujitec Elevator Canada Inc.
01.2010 - 01.2011
- Develop growth of new business in Construction & Modernization through a consultative, value based approach.
- Provide both strategic and tactical leadership for all aspects related to the assigned territory including Sales, Service and Pricing.
- Other key responsibilities included Technical Assistance and coaching Sales Administration and Customer Services team.
Key Accounts Manager, Business Development - Regional, Business & Military Actuation
United Technologies Corporation (Goodrich Aerospace)
01.2007 - 01.2009
- Responsible for identifying and developing strategic value-based approaches and product plans to increase business with both current and new accounts
- Development of solid, long-term strategic relationships with various Government agencies and Military branches, Commercial Airlines and International Aftermarket service providers (MRO & Distribution Centres)
- Major Areas of Accountability:
- Maintain in depth interface with the customer and Sr. Leadership thru Program reviews, Trade Shows, and 3rd party partnerships
- Manage sales activities, new market development and Customer support activities
Team Lead - Warranty, Contracts & Pricing Group
United Technologies Corporation (Goodrich Aerospace)
01.2004 - 01.2007
- Manage the aftermarket business to ensure overall direction, control, coordination and achievement of business objectives and requirements in support of a high level of Customer satisfaction for the complex Landing Gear and Actuation Systems.
- Major Areas of Accountability:
- Responsible for OEM, Aftermarket and Repair & Overhaul Sales for Flight Control and Landing Gear business units. Implement Operating Procedures within the WCP Group and identify new opportunities for business development within the Americas and European marketplace.
Sales & Contracts, Business Aircraft Delivery Operations
Bombardier Aerospace, Toronto, On
01.1999 - 01.2003
- Company Overview: Bombardier, a global transportation company, present in more than 60 countries operating two industry-leading businesses; Aerospace & Rail transportation employing 67,000 in design, manufacture, sales and support. This includes commercial and business aircraft, as well as rail transportation equipment, systems and services.
- An integral member of the team responsible for selling the world’s elite business aircraft (Global Express, Challenger, LearJet)
- Managed and administered the delivery process from production commencement to final contractual acceptance of the aircraft.
- Fostered a multitude of relationships as primary interface between the purchaser, the purchaser’s top executives and internal senior leadership.
- Major Areas of Accountability:
- Liaising with MOT, FAA, JAA/EASA and Value Stream members including Engineering, Production and Quality
- Negotiate contractual and financial acceptance of aircraft to the Customer
Supplier Liaison Coordinator, Aftermarket Services
Bombardier Aerospace, Toronto, On
01.1997 - 01.1999
- Company Overview: Bombardier, a global transportation company, present in more than 60 countries operating two industry-leading businesses; Aerospace & Rail transportation employing 67,000 in design, manufacture, sales and support. This includes commercial and business aircraft, as well as rail transportation equipment, systems and services.
- Responsible for managing the day-to-day customer support operations between 650 suppliers and airline customers.
- Monitored and intervened in warranty disputes, negotiated improved product lead times, facilitated logistics, contributed to Engineering Review Boards and Management Review Boards to alleviate reliability issues and improve general customer satisfaction.
- Major Areas of Accountability:
- Negotiate and mediate disputes between Customer and Supplier regarding support
- Manage Product Support Contracts
- Monitor reliability, part availability, turnaround time of repairs in an effort to keep aircraft in revenue service
Business Analyst, Budget & Pricing Group
Bombardier Aerospace, Toronto, On
01.1996 - 01.1997
- Company Overview: Bombardier, a global transportation company, present in more than 60 countries operating two industry-leading businesses; Aerospace & Rail transportation employing 67,000 in design, manufacture, sales and support. This includes commercial and business aircraft, as well as rail transportation equipment, systems and services.
- Responsible for analyzing and monitoring the financial performance of the various departments within Regional Aircraft Customer Services. Duties included presentations and weekly meetings at the Director and VP level.
- Major Areas of Accountability:
- Create and manage budgets for various departments in Customer Services
- Provide financial analysis and create solutions and alternatives to maintain budget plans
Education
Automotive Marketing & Management
Georgian College
Bachelor of Arts - Business Administration & Political Science
Brock University
St. Catharines, On01.1996
Skills
- Sales team leadership
- Contract management
- Vendor management
- Establishing strategic relationships
- Global business acumen
- Analytical financial skills
- Strategic partnership development
- Service delivery optimization
- Profit growth initiatives
Certification
- Six Sigma and LEAN Certification
- SAP – Business Systems SME
- Salesforce.com – CRM Implementation SME
- Action Selling
Timeline
Director Business Development
MC-Solutions Canada
01.2019 - Current
Territory Manager – Custom Residential and Commercial
Vertechs Elevators
01.2017 - 01.2019
Sr. Sales Account Manager – New Equipment Sales & Service
Blue Giant Solutions a division of Blue Giant Equipment Corporation
01.2015 - 12.2016
Sr. Sales Account Manager, Automation - North America
Edson Packaging Machinery – ProMach Automation
01.2012 - 01.2015
Sr. Account Manager – Sales & Customer Services
Fujitec Elevator Canada Inc.
01.2010 - 01.2011
Key Accounts Manager, Business Development - Regional, Business & Military Actuation
United Technologies Corporation (Goodrich Aerospace)
01.2007 - 01.2009
Team Lead - Warranty, Contracts & Pricing Group
United Technologies Corporation (Goodrich Aerospace)
01.2004 - 01.2007
Sales & Contracts, Business Aircraft Delivery Operations
Bombardier Aerospace, Toronto, On
01.1999 - 01.2003
Supplier Liaison Coordinator, Aftermarket Services
Bombardier Aerospace, Toronto, On
01.1997 - 01.1999
Business Analyst, Budget & Pricing Group
Bombardier Aerospace, Toronto, On
01.1996 - 01.1997
Bachelor of Arts - Business Administration & Political Science
Brock University
Automotive Marketing & Management
Georgian College