Craig Pritsky
Granite Bay
Summary
Dynamic commercialization leader with 20+ years of experience driving business development, strategic sales, and fundraising across diverse industries, including healthcare, space, and precision medicine. Proven track record of record-setting revenue growth, and building inclusive, high-performing teams. Skilled in selling complex, science-driven solutions, leveraging emotional intelligence, and data-driven strategies to influence stakeholders and unlock market opportunities. Entrepreneurial and proactive, with a passion for advancing innovative technologies, and maximizing their commercial impact through strategic relationships and independent execution.
Overview
15
15
years of professional experience
Work History
Director, Global Business Solutions
Life Line Screening
Granite Bay
07.2024 - Current
- Steered the expansion of multiple business areas through the cultivation of connections with corporate clients and health partners for delivering preventive screenings.
- Secured high-value contracts through targeted market penetration.
- Enhanced client satisfaction by developing tailored health service solutions through cross-team efforts.
Director of Growth, Commercial Space
BryceTech
Alexandria
06.2023 - 05.2024
- Directed team of 13 consultants specializing in space, cybersecurity, homeland security, and public health.
- Led the creation of customized, strategic proposals to increase business with current clients, capture new clients, and drive ownership of the professional services market.
- Forecasted revenue and managed P&L to align with analytics division requirements.
Chief Strategy and Business Development Officer
4th IR Ventures
Granite Bay
01.2021 - 01.2023
- Offered strategic guidance to early-stage companies in the healthcare and aerospace sectors.
- Devised strategic approaches for market introduction, fostered strong investor relations, and successfully raised more than $25M through various funding rounds.
- Positioned start-ups for successful acquisition or partnership through rigorous due diligence, stakeholder engagement, and technical solution validation.
Director of Sales and Business Development
Pear Therapeutics
San Francisco
01.2019 - 01.2021
- Spearheaded commercialization of digital therapeutics software amid dynamic regulatory and clinical changes.
- Built a $7M sales pipeline by targeting publicly funded healthcare systems, integrating product solutions into state-level behavioral health programs.
- Secured a $1.5M contract through strategic alignment with health economics teams, demonstrating significant ROI to stakeholders.
Director of Sales and Business Development
Hybridge Medical
San Jose
01.2016 - 01.2019
- Drove commercialization and fundraising for health tech incubator portfolio companies
- Collaborated with entrepreneurs to define scalable business models, craft investor narratives, and launch clinical pilots
- Secured $4M+ in average financing for companies by collaborating with VCs, family offices, and strategic investors.
Area Sales Manager
Invuity, Inc
San Francisco
01.2014 - 01.2016
- Introduced photonics surgical devices in a new market, achieving 110% quota within the first year.
- Earned number one position across the country by driving remarkable growth in non-reimbursable products.
- Built strong trust-based relationships with leading surgeons and hospital executives.
- Increased sales by realigning focus on high-margin SKUs and creating an education program for hospital procurement teams
- Earned '4 for 4' award for exceeding quota every quarter – only 3 out of 88 reps earned this award
Sales Representative
Stryker
Sacramento
01.2010 - 01.2014
- Expanded market share and introduced six early product surveillance technologies in the orthopedic division.
- Consistently ranked in the top 2% out of over 1,000 representatives for three years.
- Trained and mentored junior reps while building out regional strategy for trauma product lines
Education
Master of Global Management -
Thunderbird School of Global Management
Graduate Certificate - Commercial Space Studies
Florida Institute of Technology
Bachelor of Science - International Politics
Georgetown University
Skills
- Vision, Direction, and Strategy
- C-level presentations
- Customer Acquisition & Retention
- Business Expansion and Scalability
- Opportunity discovery and market development
- High-performance sales teams
- Complex solution selling and technical storytelling
- High-Stakes Deals & Negotiations
- Relationship Building & Management
- Key Stakeholder Persuasion
- Data Reporting & Analysis
- Strategic Partnership Development
Extracurricular Activities
Space Leadership and Policy Researcher, Thunderbird School of Global Management, 01/2021, 12/2022, Support development of commercial space policy and recommendations to federal agency leaders., Integrated and articulated commercial space industry positions to provide Commercial Space Transportation Advisory Committee (COMSTAC) recommendations to the FAA on regulations regarding human spaceflight., Co-authored 'An Assessment of the Commercial Spaceport Ecosystem Through the Lens of Cape Canaveral Space Force Station,' and provided recommendations to USSF on implementing 'Range of the Future.'
Languages
Spanish, Highly proficient
Personal Information
Nationality: Dual Citizen | US & EU
Languages
Spanish
Full Professional
Timeline
Director, Global Business Solutions
Life Line Screening
07.2024 - Current
Director of Growth, Commercial Space
BryceTech
06.2023 - 05.2024
Chief Strategy and Business Development Officer
4th IR Ventures
01.2021 - 01.2023
Director of Sales and Business Development
Pear Therapeutics
01.2019 - 01.2021
Director of Sales and Business Development
Hybridge Medical
01.2016 - 01.2019
Area Sales Manager
Invuity, Inc
01.2014 - 01.2016
Sales Representative
Stryker
01.2010 - 01.2014
Master of Global Management -
Thunderbird School of Global Management
Graduate Certificate - Commercial Space Studies
Florida Institute of Technology
Bachelor of Science - International Politics
Georgetown University
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