Craig Piotto

Company Overview: $950 million division of Quadient, $1.7B global leader in digital and physical business communications

• As product visionary for North America, Europe and Asia, oversee thought leadership for product strategy, product definition, business case development, planning, launch execution and product life cycle management of Quadient's core physical communications product portfolio
• Author annual global product plans to deliver against revenue and profit targets for all business units
• Accountable for the execution of global device and SaaS application product plans that delivered over $500 million in hardware and subscription-related revenue in 2024
• Oversee innovation in product strategy, vision and definition, accelerating competitive acquisitions and customer retention within the physical communications space globally over the past 4 years
• Craft and carry out tactical programs tailored to key markets to maintain competitiveness, delivering increased market share in Canada and the U.S
• Collaborate with key global stakeholders to drive planning to resolution with accountability to strategy, product development, product marketing, sales, service, finance and operations
• Acquired proficiency in crafting product strategies that contribute to global revenue and profit growth as Quadient transitions from a mail centric solution provider to digital communications and shipping related solutions
• Facilitate market research globally in collaboration with Strategic Marketing to gain customer insights into the latest wants and needs and to validate solution concepts and value props
• Author business case models to support all product related initiatives. Recognized as a modelling expert, known for assumption, opportunity sizing and outcome accuracy
• Direct annual business continuity efforts to support direct sales and dealer operations in more than 20 countries
• Facilitate cross-functional collaboration for improved decision-making processes within the organization.

Company Overview: $40 million division of Quadient, $1.7B global leader in digital and physical business communications

• As chief product marketing tactician and strategist for Canada, directed thought leadership for new business development, product launch implementation, acquisitions and customer experience management
• Authored annual 36 - month product marketing plan for the Canadian market leveraging strategic partnerships, global product development and locally by leading an international team of 5 programmers
• Accountable for product planning, execution and performance of Quadient Canada’s stand-alone SaaS and integrated e-services portfolio
• Lead the launch of 15+ new SaaS applications and companion devices, delivering over $8 million in subscription-based revenue (all incremental)
• Grew Canadian physical communications business by 30% to $40 million over 10-year period; expanded product portfolio to include integrated SaaS applications, improving value proposition, competitive positioning and customer lifetime revenue by $7 million
• Directed division’s annual growth strategy effort, resulting in 12 consecutive quarters of profitable revenue growth
• Executed value-added service programs consolidating all after-sales customer touch points; improved SaaS and on-site service attachment rates to 99%, growing annual service revenue contribution by 60% to over $2 million in 18 months
• Participated in the implementation of critical changes in sales enablement and channel strategy, improving customer acquisition within the physical communications, shipping and tracking space
• Led strategic negotiations and business development efforts with key partners to enter the shipping and tracking market, adding $5 million in incremental annual subscription revenue
• Crafted customer retention programs complete with proactive and reactive tactics; improved retention by 15%
• Supervised the creation and launch of an e-commerce platform, increasing supplies revenue by 15%

Company Overview: #1 global supplier of carrying cases and mobile accessories with annual revenues exceeding $291M

• Recruited to oversee product planning and business development for laptop cases and mobile accessories portfolio
• Directed international cross-functional projects to launch 65 products during tenure
• Key contributor in design of new marketing and segmentation approach for retail, OEM and Alliance sales channels
• Achieved over 15% incremental revenue growth in 6 months in all channels
• Enhanced brand positioning through comprehensive market research and competitor analysis.

Company Overview: Digital satellite systems distributor catering to mass merchandisers, specialty stores, and retailers

• Responsible for managing product portfolios, vendor partnerships and new business development
• Spearheaded product portfolio and supplier rationalization; crafted and executed new vendor partnerships to lower operating costs and drive expansion of distribution opportunities
• Slashed expenses for key partnerships with Bell ExpressVu, RCA, Panamax, Signet, Dahlquist and Siemens