To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
13
13
years of professional experience
Work History
Director, Communication Design
Initiative Media, Interpublic Group Of Companies
05.2022 - Current
Oversee the LEGO Group media team and lead all planning and execution
Monitor and coordinate workflows to optimize resources
Lead and mentor planning team through agency goals, managing workloads, providing feedback and continued support for development and growth
Responsible for ensuring key client objectives are met, with a lead role in client business meetings
Cultivate and maintain client, agency and media partner relationships at a senior level
Proactively see opportunities for process improvement and efficiencies
Responsible for new hires and current employee growth and development
Director of Digital Media
Prospect Media Group
09.2018 - 05.2022
Oversee media department and lead all digital strategy, planning, and execution
Grow media department and digital media tactics/ offerings with a fully developed team
Responsible for new hires and current employee growth and development
Share digital knowledge with the entire media team through training and process implementation
Lead new technology implementation among management, media, and analytics
Drive client marketing goals with digital integration
Manage forecasting and reporting for clients' specific performance KPIs
Play an active role in client acquisition, growth, and new business
Associate Media Director
Ogilvy/ Mindshare
08.2015 - 07.2018
Acted as the digital lead on IBM for both theLocal Canadian Market as well as a division of the WW Market
Initiated Campaign planning with the client by completing staffing plans and scoping documents
Oversaw planner's workload and planning duties by delegating projects as necessary
Managed Assistants' progress and learning of the IBM business and process, as well as the output of work
Operated as the primary digital contact for client and account teams on an overall basis and assisted with day-to-day activities
Assisted in leading new process changes for the agency and IBM through various transitions
Handled all billing coordination
Senior Digital Specialist
OMD
03.2014 - 08.2015
Digital lead on various clients such as; PepsiCo Foods, Mitsubishi, Activision, SiriusXM Radio, State Farm, and Campbell's.
Supervised junior planners and oversaw all digital strategy planning and campaign execution
Managed external team processes', including client and creative teams
Main day-to-day digital contact for the client and internal strategy teams
Assisted in problem-solving with suppliers, clients, and internal team members
Handled all vendor invoicing and client draft approvals
Account Executive
ZenithOptimedia
09.2012 - 03.2014
Monitored daily activities for Loblaw
Handled all strategic planning and presentation of Media plans
Managed and motivated internal team members during the execution and traffic process' of each campaign
Supervised all campaign progress and status
Handled day-to-day contact and problem-solving with suppliers and internal team members
Developed campaign weekly and post reporting as well as work back schedules
Interactive Specialist
Mediacom
08.2011 - 09.2012
Media Assistant
Proctor & Gamble
05.2010 - 08.2011
Education
Accredited Mortgage Agent Certificate -
Canadian Mortgage Brokers Association of Ontario July
07.2023
Advanced Advertising And Communication Diploma -
Mohawk College
Hamilton, ON
04.2010
Skills
Strategic Marketing
Leadership and Coaching
Strong Organization and Time
Management
Problem-Solving
Relationship Building
Communication
Timeline
Director, Communication Design
Initiative Media, Interpublic Group Of Companies
05.2022 - Current
Director of Digital Media
Prospect Media Group
09.2018 - 05.2022
Associate Media Director
Ogilvy/ Mindshare
08.2015 - 07.2018
Senior Digital Specialist
OMD
03.2014 - 08.2015
Account Executive
ZenithOptimedia
09.2012 - 03.2014
Interactive Specialist
Mediacom
08.2011 - 09.2012
Media Assistant
Proctor & Gamble
05.2010 - 08.2011
Accredited Mortgage Agent Certificate -
Canadian Mortgage Brokers Association of Ontario July
Advanced Advertising And Communication Diploma -
Mohawk College
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Prasad RPrasad R
Group Head Business at Initiative Media, Interpublic Group of CompaniesGroup Head Business at Initiative Media, Interpublic Group of Companies