Courtney Bertrand
Brandon,Manitoba
Summary
Experienced Copywriter and Digital Marketing Specialist delivering outstanding results through strategic, creative campaigns. Committed to audience engagement and sustainable growth.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Freelance Copywriter
Alchemy Digital Agency
07.2022 - Current
- Writing advertising copy for online content.
- Created engaging email flows and campaigns.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Researched industry trends and customer preferences to inform copywriting efforts.
- Monitored performance of copywriting campaigns and analyzed data to identify areas of improvement.
- Increased email open rates from 29%- 44%.
Freelance Copywriter
Creative Edge Copy
07.2021 - 07.2023
- Created blog posts for online content. Improved search result rankings with targeted SEO strategy.
- Crafted website copy, product descriptions, social media ads, and newsletters.
- Conducted research to identify audience demographics, incorporating collected data into future copy.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Customized brand message to reach and capture target audience interest and drive engagement.
School Counselor
Fort La Bosse School Division
04.2021 - 07.2022
- Conducted psychoeducational assessments to identify areas of academic and behavioral strengths and weaknesses and recommend modifications to improve learning and behavior.
- Developed and implemented individualized behavior plans to assist students with achieving academic and behavioral goals.
SRE Customer Service Associate
Manitoba Public Insurance
09.2020 - 04.2021
- Email Management. Answered 50-100 emails daily.
- Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
- Managed documents by organizing forms, making photocopies, filing records, preparing correspondence, and creating reports.
Brand Specialist
Josie Maran Cosmetics
06.2019 - 02.2020
- Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
- Trained contract workers on products and upselling, increasing in store sales.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
Community Addictions Worker
The Addictions Foundation Of Manitoba
04.2017 - 07.2018
- Counseled patients on health-related topics and lifestyle changes for improved well-being.
- Addressed patient concerns and provided support to vulnerable demographics.
- Helped vulnerable individuals navigate complex healthcare system.
Education
Bachelor of Science - Psychology
Brandon University
Brandon, MBSkills
- Excellent Communication Skills: Verbal and written
- Flexible and Adaptable
- Analytical and Critical Thinking Skills
- Email Marketing Campaigns and Campaign Execution
- Creative Problem-Solving and Organizational Skills
- Search Engine Optimization (SEO)
- Digital Marketing Management
- Teamwork and Collaboration
- Microsoft Office, Google Workspace, Grammarly, Zoom Video conferencing, Slack
- Klaviyo, Hubspot, Figma, and Canva
Certification
- Copywriting Course, Copy MBA - 2022
- SEO Certification Course, Hubspot - 2022
- Klaviyo Product Certificate, Klaviyo Academy - 2022
Timeline
Freelance Copywriter
Alchemy Digital Agency
07.2022 - Current
Freelance Copywriter
Creative Edge Copy
07.2021 - 07.2023
School Counselor
Fort La Bosse School Division
04.2021 - 07.2022
SRE Customer Service Associate
Manitoba Public Insurance
09.2020 - 04.2021
Brand Specialist
Josie Maran Cosmetics
06.2019 - 02.2020
Community Addictions Worker
The Addictions Foundation Of Manitoba
04.2017 - 07.2018
Bachelor of Science - Psychology
Brandon University
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