Cory Parsons
Penticton
Summary
Strategic and results-oriented sales executive with over 20 years of progressive experience leading high-performing teams across North America in the pet nutrition industry. Recognized for building strong partnerships, driving sustainable revenue growth, and executing customer-centric strategies that elevate brand presence and profitability. Skilled at aligning sales execution with organizational objectives through data-driven decision-making, collaborative leadership, and a deep understanding of market dynamics. Known for inspiring teams, fostering accountability, and achieving measurable results in competitive and evolving markets.
Overview
35
35
years of professional experience
1
1
Certification
Work History
VP of Sales - North America
Petcurean Pet Nutrition
04.2022 - Current
- Analyzed market trends to determine potential growth opportunities.
- Negotiated contracts with major clients ensuring mutually beneficial terms.
- Expanded market share with innovative product offerings and targeted marketing campaigns.
- Prepared and presented quarterly presentations for CEO and CFO.
- Led Canadian and U.S. teams to achieve consistent growth and profitability.
Sales Manager
Murray GM Penticton
07.2019 - 03.2022
VP of Construction
Brentview Developments
09.2013 - 06.2019
Director of Sales
Petcurean Pet Nutrition
09.2006 - 08.2013
Regional Sales Manager
Nutro Pet Products
10.1998 - 09.2006
Store Manager
Total Pet
05.1990 - 10.1998
Education
CPD -
Continuing Professional Development
Kelowna, BC01.2017
CPSA Sales Training - undefined
Toronto, ON01.2013
Skills
- Leadership & Team Development: Proven ability to inspire, coach, and align diverse sales teams to deliver consistent performance and exceed growth targets
- Strategic Planning: Expertise in developing and executing national and regional go-to-market strategies that expand market share and strengthen customer relationships
- Revenue Growth & Profitability: Track record of driving double-digit sales growth, optimizing pricing strategies, and improving bottom-line performance through strategic account management
- Client Relationship Management: Strong focus on partnership building with distributors, retailers, and key accounts across North America to foster long-term collaboration and trust
- Cross-Functional Collaboration: Effective at partnering with marketing, operations, and finance to ensure cohesive execution of company objectives
- Market Analysis & Forecasting: Adept at identifying emerging trends, analyzing competitor activity, and delivering accurate forecasts to guide executive decision-making
- Change Management & Process Optimization: Skilled at leading teams through transformation, implementing scalable sales processes, and driving operational excellence
- Professional Integrity: Committed to ethical leadership, accountability, and delivering excellence through transparent communication and a people-first approach
Languages
English
Professional Working
Certification
- CPSA Sales Coaching for Success - 2013
- CPSA Professional Sales Management - 2012
- CPSA Strategic Account Management - 2011
- CPSA Professional Selling - 2011
Interests
- Playing Sports
- Enjoy hobbies that combine physical activity with outdoor exploration
- Hiking
- Road Trips
- Personal Development
Timeline
VP of Sales - North America
Petcurean Pet Nutrition
04.2022 - Current
Sales Manager
Murray GM Penticton
07.2019 - 03.2022
VP of Construction
Brentview Developments
09.2013 - 06.2019
Director of Sales
Petcurean Pet Nutrition
09.2006 - 08.2013
Regional Sales Manager
Nutro Pet Products
10.1998 - 09.2006
Store Manager
Total Pet
05.1990 - 10.1998
CPSA Sales Training - undefined
CPD -
Continuing Professional Development