Corey Marques
Mississauga,ON
Summary
As head of lead generation initiatives at Ignite Digital and manager of PPC services with over 100+ companies serviced, I demonstrate exceptional organizational and management skills, coupled with a commitment to excellence.
Driven by a passion for Digital Marketing and showcasing the strength of its capabilities through effective data analysis, expertise in platforms and strong communication skills.
With lengthy digital marketing and client management experience, I effectively identify, communicate and resolve issues on various platforms in a professional and confident manner.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Strategist
Ignite Digital
Mississauga, ON
04.2019 - Current
- Reporting directly to the company CEO on revenue growth opportunities & measuring success of each tested opportunity & strategy.
- Monitoring & measuring website & landing page traffic on Google Analytics 4 for performance metrics such as user traffic, session duration, bounce rate & key events. Optimizing pages & sources from findings.
- Managing & reporting to key client accounts with large annual advertising spend.
- Creating & managing Facebook Ad Campaigns, Google Ads Campaigns, Microsoft Bing Campaigns, Linkedin Ads Campaigns, TikTok Ad Campaigns.
- Leading monthly client reports in Google Data Studio for PPC serviced clients.
- Creating & reporting on Google Tag Manager, Google Analytics 4 Tracking Code, Meta Pixel, LinkedIn Insight Tag, Microsoft Bing UET Tag & Web Event data.
- Editing and optimizing landing pages for conversion rate, bounce rate, & session duration optimization on using tools like WordPress.
- Training junior Digital Strategists & PPC account managers for client campaign management
- Creating & testing customized Google Scripts & Google Rules to create budget & campaign optimization scripts.
- Creating & optimizing Google Local Service Ad Accounts for lead volume & lead quality optimization.
- Developing successful keyword strategies & implementation in campaign plans using tools like Google Keyword & Reach Planner.
- Coordinating & managing partnerships with media companies for brand awareness & lead generation focused sponsorships.
Goalkeeper Coach
Sigma FC & Hamilton Forge FC
Mississauga, ON, Hamilton, ON
02.2020 - Current
- Working with All Goalkeepers within the Academy in training & educational resources including video analysis
- Working with all Goalkeepers within the Academy aged 12 - 23
- Certified in Ontario Soccer Goalkeeping Certifications
Education
Bachelor Of Science - Marketing & Advertising
Grand Canyon University
Phoenix, Arizona09.2020
Skills
- Google Ads
- Google Analytics 4
- Account Management
- Meta Ads & Events Manager
- Microsoft Bing & UET Manager
- LinkedIn & Insight Tag Manager
- Performance measurement & reporting
- Google Local Service Ads
- Google My Business
- Wordpress
- Media partnership management & coordination
- Email Marketing campaigns
Accomplishments
- Winner of the 2023 MarCom Platinum Award “Best Advertising Campaign in Google Ads”
Languages
English
Full Professional
Certification
- Meta Certified Digital Associate
- Google Ads Certifications (Search, Display, Shopping, Measurement)
- Google Analytics & G4 Certification
Timeline
Goalkeeper Coach
Sigma FC & Hamilton Forge FC
02.2020 - Current
Digital Strategist
Ignite Digital
04.2019 - Current
Bachelor Of Science - Marketing & Advertising
Grand Canyon University