Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Constantine Himonidis

Los Angeles

Summary

Distinguished marketing executive with extensive experience at HILTON Worldwide, specializing in brand strategy and positioning. Orchestrated groundbreaking campaigns that elevated global engagement by 30%, utilizing creative leadership and cross-functional collaboration to strengthen brand prestige and customer loyalty. Authority in digital marketing and strategic partnerships, propelling significant business growth and enhancing brand recognition.

Overview

14
14
years of professional experience

Work History

Vice President, Global Marketing, Brands & Creative

HILTON Worldwide
Los Angeles
01.2024 - Current
  • Led global marketing and creative teams in developing innovative campaigns that elevated brand visibility and positioned Hilton as a leader across hospitality, residential, and retail sectors.
  • Crafted and implemented strategic initiatives to deepen guest engagement, strengthen brand recognition, and support expansion into new markets, ensuring alignment with long-term corporate objectives.
  • Partnered closely with executive leadership to customize marketing strategies that delivered exceptional guest experiences, fostered strategic alliances, and enhanced overall brand prestige.
  • Managed property marketing, advertising, digital communications, and public relations across multiple channels to ensure consistent, high-impact messaging that resonated with diverse audiences.
  • Re-designed and optimized Hilton Honors loyalty programs, resulting in increased global engagement, enhanced member retention, and measurable business growth.
  • Launched high-profile initiatives, digital platforms, and key communications, including exclusive events and celebrity partnerships with figures such as Lando Norris and Paris Hilton, elevating brand prestige and media presence.
  • Led the re-opening of the Waldorf Astoria New York after an 8-year renovation, overseeing internal and external stakeholders to position the hotel as 'The greatest of them all,' reinforcing its luxury legacy within the global hospitality landscape.
  • Led strategic marketing collaborations with global brands such as Calm, Peloton, McLaren, Universal Studios, and Google, fostering unique guest experiences and strengthening brand partnerships.

Vice President, Global Marketing

CROCS Inc.
Denver
01.2023 - 01.2024
  • Led global marketing and creative teams in positioning Crocs as a playful, comfort-driven lifestyle brand across digital, social media, and strategic partnerships.
  • Orchestrated a record-breaking year of social media growth, achieving significant increases in global engagement, follower base, and brand affinity through innovative content and community-driven campaigns.
  • Developed and implemented a comprehensive brand voice strategy emphasizing authenticity, individuality, and inclusivity, resonating across diverse markets.
  • Managed cross-platform campaigns such as 'Race to 2M followers,' viral collaborations, and community management tools, elevating the brand's digital presence.
  • Strengthened global consistency and creative excellence through standardized best practices and analytics-driven insights.

Executive, Creative Marketing

NETFLIX
Los Angeles
01.2017 - 01.2022
  • Led creative teams for global marketing campaigns supporting original content, series, awards, and brand initiatives, cultivating storytelling that connected with worldwide audiences.
  • Pioneered a 'social first' content strategy, resulting in increased engagement, brand loyalty, and virality across social media platforms.
  • Managed brand redesign initiatives and integrated innovative content strategies to enhance platform visibility, emotional connection, and user experience.
  • Collaborated with talent, content creators, and production teams to develop narrative-driven campaigns that elevated Netflix's brand presence.

Creative Director, Marketing

CASAMIGOS
Malibu
01.2016 - 01.2017
  • Led global marketing initiatives for high-profile product launches, embedding a digital-native mindset and social media-driven storytelling to engage a global luxury lifestyle audience.
  • Fostered a collaborative creative environment, producing highly innovative campaigns across platforms that amplified brand presence and customer loyalty.

Creative Director, Marketing

7 FOR ALL MANKIND
Los Angeles
01.2015 - 01.2016
  • Directed global branding and marketing projects, including e-commerce and campaign concept development, to reinforce brand identity and storytelling across digital and print media.

Creative Director

ALPINESTARS
Los Angeles
01.2012 - 01.2014
  • Developed entertainment and lifestyle campaigns to elevate brand presence within action sports and fashion markets.

Education

B.A. - Graphic Design

Parsons The New School for Design

Skills

  • Brand strategy and positioning
  • Integrated marketing and communications
  • Digital and social media marketing
  • Creative leadership and team development
  • Strategic partnerships and alliances
  • Customer engagement and loyalty
  • Public relations and corporate communications
  • Cross-functional collaboration
  • Data-driven campaign optimization
  • Luxury brand expertise

Languages

English, Spanish, Greek

Timeline

Vice President, Global Marketing, Brands & Creative

HILTON Worldwide
01.2024 - Current

Vice President, Global Marketing

CROCS Inc.
01.2023 - 01.2024

Executive, Creative Marketing

NETFLIX
01.2017 - 01.2022

Creative Director, Marketing

CASAMIGOS
01.2016 - 01.2017

Creative Director, Marketing

7 FOR ALL MANKIND
01.2015 - 01.2016

Creative Director

ALPINESTARS
01.2012 - 01.2014

B.A. - Graphic Design

Parsons The New School for Design

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Constantine Himonidis