Conny Rosales
Toronto,ON
Summary
Strategic and creative professional. Experienced with data analysis, market research, and strategic development to craft effective business plans. Utilizes critical thinking and innovative problem-solving to align strategies with corporate goals. Track record of enhancing team collaboration and driving results through effective communication and adaptability.
Overview
5
5
years of professional experience
Work History
JR. STRATEGIST MARKETING SPECIALIST
Youmita
01.2023 - Current
- Conducted a brand audit that identified key inefficiencies, leading to a 15% improvement in content performance and better alignment with business objectives.
- Implemented a rebranding strategy to align with market trends and customer insights
- Coordinated content creation to start building an online community
CONTENT STRATEGIST
Upmake
01.2021 - 01.2023
- Developed and maintained content strategies for 13+ brands increasing their reach by 20% on average
- Analyzed and optimized email customer communication strategies, resulting in a 100% increase in engagement and improved retention rates
- Collaborated closely with a team to develop engaging, high-quality, and relevant content that included: blog posts, social media posts, animations, and videos
- Closely monitored industry trends and competitor activity, adapting strategies as necessary to remain competitive in the digital landscape.
CONTENT STRATEGIST
Irena Sendler School
01.2020 - 01.2021
- Developed an advertising plan that increased enrollment by 40%
- Planned and elaborated social media content that grew the online community by 20% organically
- Developed editorial calendars to plan, schedule, and track all aspects of the company''s online presence effectively.
Education
POST GRADUATE CERTIFICATE - ADVERTISING - CREATIVE AND DIGITAL STRATEGY
CENTENNIAL COLLEGE
Toronto, ON06.2025
POST GRADUATE CERTIFICATE - PROJECT MANAGEMENT
CENTENNIAL COLLEGE
Toronto, ON06.2024
BACHELORS DEGREE - COMMUNICATION SCIENCES
DOCTOR JOSÉ MATÍAS DELGADO UNIVERSITY
El Salvador12.2019
Skills
- Data analytics
- Project Management skills
- Presentation & reporting
- Brand strategy
- Customer segmentation
- Strategic planning
- Creative direction
- CRM management
- Social media strategy
Languages
Spanish
Native or Bilingual
English
Full Professional
Timeline
JR. STRATEGIST MARKETING SPECIALIST
Youmita
01.2023 - Current
CONTENT STRATEGIST
Upmake
01.2021 - 01.2023
CONTENT STRATEGIST
Irena Sendler School
01.2020 - 01.2021
POST GRADUATE CERTIFICATE - ADVERTISING - CREATIVE AND DIGITAL STRATEGY
CENTENNIAL COLLEGE
POST GRADUATE CERTIFICATE - PROJECT MANAGEMENT
CENTENNIAL COLLEGE
BACHELORS DEGREE - COMMUNICATION SCIENCES
DOCTOR JOSÉ MATÍAS DELGADO UNIVERSITY
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