Connor Bradley
Edmonton
Summary
Dynamic leader with a proven track record at Jobber, adept in self-serve and monetization strategies. Spearheaded a team to elevate self-serve revenue by 60%, showcasing exceptional team-building and experimentation skills. Invested heavily in cross-functional collaboration, significantly enhancing product-led growth and customer acquisition.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Director, Growth
Jobber
07.2021 - Current
- Built and managed a team of 40 employees in the Growth department, including engineering, design, and product management.
- Strategically led four product-led growth teams focused on acquisition, activation, retention, and expansion.
- Structured cross-functional pods with marketing, sales, success, and product teams to ensure collaborative roadmaps.
- Increased the self-serve revenue split by 75%.
- Boosted self-serve revenue by 60% in 2023 and 57% in 2024.
- Increased the self-serve customer base by 38%.
- Grew self-serve units by 65% in 2023 and 30% in 2024.
Manager, Growth
Jobber
10.2019 - 07.2021
- Validated the impact of Product-Led Growth at Jobber through significant wins across our funnel.
- Coached Jobber on how to leverage Amplitude (analytics platform) to make data-focused decisions.
- Trained team on frequentist and bayesian approaches to experimentation and how to approach statistical significance in our work.
- Validated Freemium as a strategy at Jobber through scrappy experimentation.
Growth Lead
Jobber
11.2018 - 10.2019
- Established key growth metrics tied to activation & retention.
- Shifted company towards focusing on input metrics versus output metrics.
- Validated self-serve purchase flows through experimentation without the need for sales.
Growth Manager
Jobber
11.2017 - 10.2018
- First hire into Growth at Jobber.
- Pushed for Amplitude as an analytics platform to ensure tracking was in place.
- Pitched and mainlined new North Star metrics tied to the engagement of our users rather than the revenue driven from our users.
- Learned how to run effective experiments through varying sample sizes, confidence levels, and qualitative insights.
Demand Generation Manager
Vision Critical
07.2016 - 11.2017
- Executed campaigns with marketing automation (Hubspot/Marketo).
- Drove paid advertising strategy selecting top keywords to target in relation to the competitive market.
- Collaborated with enterprise sales to fully understand how to influence six-figure deals through our marketing efforts.
Marketing Coordinator
Jobber
08.2015 - 07.2016
- Built out the content strategy for Jobber
- Published 25+ articles per month
- Owned social media, content marketing, and SEO projects.
- Build out partnerships with associations across the US & Canada
Education
Bachelor of Commerce - Business
University of Alberta
Edmonton, AB08.2015
Skills
- Self Serve Strategy
- Monetization Strategy
- Activation Strategy
- Team Building
- Experimentation & Testing
Certification
- Monetization & Pricing, Reforge, Oct 2019
- Experimentation & Testing, Reforge, May 2021
- Product Strategy, Reforge, Oct 2021
Timeline
Director, Growth
Jobber
07.2021 - Current
Manager, Growth
Jobber
10.2019 - 07.2021
Growth Lead
Jobber
11.2018 - 10.2019
Growth Manager
Jobber
11.2017 - 10.2018
Demand Generation Manager
Vision Critical
07.2016 - 11.2017
Marketing Coordinator
Jobber
08.2015 - 07.2016
Bachelor of Commerce - Business
University of Alberta
- Monetization & Pricing, Reforge, Oct 2019
- Experimentation & Testing, Reforge, May 2021
- Product Strategy, Reforge, Oct 2021
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