Connie Chen
Burnaby,BC
Summary
Dynamic marketing analyst with extensive experience in industry research and persuasive communication. Well-versed in analyzing consumer needs & market trends to drive growth, and establish relationships with clients and stakeholders. Ability to prioritize multi-task and be detail-oriented while working in fast-paced environments which could be demonstrated by experience as an administrative assistant or account receivable to process high volumes of transactions and resolving customers' concerns. Quantitative interest with logical and analytical problem-solving ability demonstrated by data analysis in marketing projects.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Analyst
DSM-Firmenich
02.2021 - 06.2023
- By gathering, analyzing, and interpreting data & researches from variety of sources to support the local & global teams with market insights and business intelligence in food & beverage industries about consumers, competitors and market trends.
- Collaborated with cross-functional teams to develop marketing research reports to help better understand and investigate new growth opportunities, to evaluate potential new markets & products, to anticipate end customers' needs and to adapt to changing conditions.
- Estimated market sizes, tracked key metrics, devised data visualization and make corresponding competitive analysis.
- Created model to monitor global fluctuation of price & volume of sub-segment product which informed strategic decisions and explored new customer that increased sales by million as a result.
- Established and managed relationships with clients, external data providers, research vendors.
Accounts Receivable Specialist
Stork Craft Manufacturing Inc,.
12.2018 - 04.2019
- Monitored accounts and reconciled accounts receivable ledger to verify compliance with payment terms & schedules; Reduced financial discrepancies and resolve variances.
- Followed up overdue payments and evaluated clients' payment plans, aging and pursued collection of funds by negotiating with clients.
- Generated monthly accounts receivable reports included analysis of clients' payment performance and short-term forecasting of account receivables.
- Developed and maintained positive relationships with clients to maximize collections.
Administrative Specialist
JCOS Immigration and Education Service Corp,.
04.2016 - 08.2018
- Monitored accounts and reconciled accounts receivable ledger to verify compliance with payment terms & schedules; Reduced financial discrepancies and resolve variances.
- Followed up overdue payments and evaluated clients' payment plans, aging and pursued collection of funds by negotiating with clients.
- Generated monthly accounts receivable reports included analysis of clients' payment performance and short-term forecasting of account receivables.
- Developed and maintained positive relationships with clients to maximize collections.
Education
Master of Commence - Business Analytics And Finance
University of Sydney
Sydney, NSW06.2021
Bachelor of Business Administration - Accounting And Finance
Simon Fraser University
Burnaby, BC10.2015
Skills
- Customer Relations
- Team Collaboration
- Market Analysis
- Industry Trend Monitoring
- Trend Analysis
- Data Visualization
- Competitive Research
- Software: Microsoft Office [Word, Excel, PowerPoint], Pivot Table, Power BI, Google analytics, Python, SQL, SPSS, Tableau, ERP system (Sage 50)
Certification
- English (fluent)
- Mandarin (mother tongue)
Timeline
Marketing Analyst
DSM-Firmenich
02.2021 - 06.2023
Accounts Receivable Specialist
Stork Craft Manufacturing Inc,.
12.2018 - 04.2019
Administrative Specialist
JCOS Immigration and Education Service Corp,.
04.2016 - 08.2018
Master of Commence - Business Analytics And Finance
University of Sydney
Bachelor of Business Administration - Accounting And Finance
Simon Fraser University
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