Results-driven communications and social media professional with a dynamic skillset of social media management, media relations, content writing and account management. Adept at fostering strong relationships and driving impactful marketing campaigns. Known for consistently meeting deadlines and delivering high-quality results through efficient time management.
• Researched trending topics to create written pieces with high viewership by analyzing search engine optimization to improve searchability of content.
• Increased readership by optimising articles for SEO and SEM with keywords.
• Created graphics, video, and audio content for news organization using a variety of tools, such as Adobe Premiere Pro, Adobe Photoshop, Canva, and InDesign.
• Increased page views by 18% by writing short news pieces, long form advertorials, and sponsored ads.
• Created a database of reporters, influencers, and micro celebrities by using social media to find contacts and curate a list of dozens of relevant reporters and journalists in 30 days.
• Used strong communication, organization, collaboration, and presentation skills to increase readership by 30% while working remotely and with little supervision.
• Monitored other media outlets while following industry standard to produce accurate and credible content.