Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Languages
Timeline
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Conchita Galvez

Toronto,ON

Summary

Results-driven communications and social media professional with a dynamic skillset of social media management, media relations, content writing and account management. Adept at fostering strong relationships and driving impactful marketing campaigns. Known for consistently meeting deadlines and delivering high-quality results through efficient time management.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Restaurant Manager

Earls Financial District
01.2023 - Current
  • Achieved productivity targets and service level standards while controlling labour, food costs and wastage.
  • Trained and coached front door host team on exceptional hospitality, resulting in 5% increase in customer satisfaction scores on OpenTable.
    • Managed restaurant operations to achieve exceptional customer satisfaction, quality service, and compliance with food safety, alcohol awareness, and restaurant safety standards; consistently achieved customer satisfaction ratings of 95% or higher.
    • Led team of 20-30 staff to boost morale and establish teamwork by holding weekly pre-shift and post-shift meetings to outline opportunities for improvement.
    • Provided leadership to new partners by developing training materials, leading regular training sessions, and giving regular performance feedback, increasing partner retention.
    • Communicated effectively with employees and resolved all guest complaints by listening to their concerns and offering appropriate solutions.

Journalist

Village Media
04.2022 - 09.2023

• Researched trending topics to create written pieces with high viewership by analyzing search engine optimization to improve searchability of content.
• Increased readership by optimising articles for SEO and SEM with keywords.
• Created graphics, video, and audio content for news organization using a variety of tools, such as Adobe Premiere Pro, Adobe Photoshop, Canva, and InDesign.
• Increased page views by 18% by writing short news pieces, long form advertorials, and sponsored ads.
• Created a database of reporters, influencers, and micro celebrities by using social media to find contacts and curate a list of dozens of relevant reporters and journalists in 30 days.
• Used strong communication, organization, collaboration, and presentation skills to increase readership by 30% while working remotely and with little supervision.
• Monitored other media outlets while following industry standard to produce accurate and credible content.

Media Assistant

Blue Ant Media
01.2022 - 01.2023
  • Planned and successfully executed an event that attracted thousands of attendees, vendors, and media while meeting all logistics, permits, and budget
  • Managed and coordinated with over 200 vendors to ensure smooth operation of event at the internal and external level.
  • Created the social media content strategy that resulted in a 30% increase in ticket sales for The Baby Show, a trade show that attracted nearly 10,000 guests and vendors.
  • Developed weekly content calendars to create social media strategy for Facebook, Instagram, and Twitter, increasing engagement and brand awareness.
  • Created and managed written content for social media sites, online newsletters, email marketing campaigns, which led to increased brand recognition and traffic to the company website.
  • Adept at using tools such as Mailchimp, Asana, Hootsuite, Cavan, and Adobe Creative Suite

Public Relations Specialist - Content Writer

Benchmark Public Relations
09.2021 - 12.2022
  • Established and communicated editorial and brand guidelines to partners at Benchmark Public Relations.
  • Implemented writing strategies and techniques to developed innovative marketing and PR strategies.
  • Collaborated with other media outlets, photographers, and designers to create newsletters, profile features, and advertorials.
  • Drafted and edited content for organizational publications, employee newsletters and stockholders' reports.

Marketing Specialist

Kärna Marketing Agency
12.2019 - 12.2020
  • Organized development and implementation of diverse marketing videos, social media posts and blogs.
  • Managed social media platforms and utilized metrics to increase engagement and campaign performance.
  • Brainstormed and coordinated marketing campaigns and channels to drive awareness, traffic and conversion.
  • Wrote high quality SEO content based around keyword gaps and priorities identified by editor.

Education

Bachelor of Arts - Sociology and Political Science

Grant MacEwan University

Bachelor of Arts - Journalism And Public Relations

University of Regina School of Journalism

Skills

  • Social Media Management
  • Communication Strategy
  • Event Planning
  • Branding
  • Team Collaboration
  • Management and Leadership
  • Digital Marketing
  • Analytical Skills
  • Media Relations
  • Customer Service
  • Adobe Creative Suite
  • Project Coordination

Accomplishments

  • Researched, wrote and published nearly 200 articles with bylines in CTV, Maclean's, Avenue Magazine, CityNews, and Benchmark Public Relations.
  • Achieved a notable 1 million impressions on written and published article with CTV News.

Certification

  • Diploma de Español como Lengua Extranjera (DELE) - Spanish proficiency
  • Ensemble Film and Theatre Certificate - Rouges West Acting Studio, 2018 On-camera, scene work and Meisner training
  • Digital Marketing, Google - SEO and SEM
  • University of Regina - Writing for Public Relations
  • Smart Serve - Ontario

Languages

English
Native or Bilingual
Polish
Professional Working
Spanish
Limited Working

Timeline

Restaurant Manager

Earls Financial District
01.2023 - Current

Journalist

Village Media
04.2022 - 09.2023

Media Assistant

Blue Ant Media
01.2022 - 01.2023

Public Relations Specialist - Content Writer

Benchmark Public Relations
09.2021 - 12.2022

Marketing Specialist

Kärna Marketing Agency
12.2019 - 12.2020

Bachelor of Arts - Sociology and Political Science

Grant MacEwan University

Bachelor of Arts - Journalism And Public Relations

University of Regina School of Journalism
Conchita Galvez