Colton Kowalski
Los Angeles,CA
Summary
Strategic media investment leader with 14 years of experience elevating digital media performance for top brands through innovative, search-grounded approaches and cross-channel execution across programmatic, social, display, and video. Trusted by clients for delivering measurable results and providing accurate, actionable projections that support confident decision-making and long-term planning. Passionate about blending data, technology, and creativity to unlock media value in an evolving digital landscape.
Overview
14
14
years of professional experience
Work History
Associate Director, Paid Search
OMD
11.2023 - Current
- Lead search investment strategy, budgeting, and execution, developing innovative approaches to maximize ROI and ensure efficient pacing in alignment with client objectives
- Led a cross-channel collaboration with the Social team to co-develop a strategic TikTok Search strategy
- Improved internal team processes by streamlining workflows and processes resulting in increased accuracy and faster turnarounds
- Spearheaded a collaborative TikTok Search recommendation between the OMD Social and Search teams
Associate Director, Paid Search
Canvas Worldwide
08.2023 - 11.2023
- Designed and implemented search strategies based on self-conducted audits to improve ROI, CTR, and CVR
- Proactively identified areas of opportunity to strengthen internal checks and balances
Associate Director, Growth & Acquisition
FOX Networks Group
10.2018 - 05.2022
- Oversaw investment strategy across SEM, programmatic, paid social, and app platforms (Apple & Android)
- Managed full-funnel digital performance campaigns driving app downloads, PPV sales, customer LTV growth, and app subscriptions
- Developed, monitored, and optimized media strategies to support high-profile tentpole events such as the World Series, Women’s World Cup, NFL Season, Super Bowl, and PPV events
- Acted as a trusted consultant to various internal FOX teams, providing expert guidance on digital plans, strategy, and campaign optimizations
Associate Director, Paid Search & Social
Reprise Digital
02.2017 - 10.2018
- Supervised a team of 6 across seven brands, leading both Search and Social specialists
- SEM team lead for Hulu’s Live TV launch and Hulu Originals
- Successfully onboarded, audited & set up team processes to efficiently account manage ongoing optimizations
- Built integrated media plans spanning SEM, Social, Amazon Media Services, YouTube, and Native ads
- Identified site experience improvement opportunities to lift conversion and on-site engagement rates
Sr Manager, Display and Social
The Search Agency
07.2016 - 02.2017
Search Supervisor - IBM
Neo@Ogilvy – Ogilvy & Mather
02.2015 - 07.2016
Ad Coordinator & Media Supervisor
Resolution Media – Omnicom Media Group
02.2012 - 02.2015
Google Squared Program
09.2014 - 10.2014
- Selected as 1 of 2 agency nominees to participate in Google’s inaugural 6-week digital leadership program focused on innovation, change management, and building high-performing teams in a digital-first environment
Intern & Display Analyst
Accuen – Omnicom Media Group
06.2011 - 02.2012
Education
Bachelor of Science - Marketing
Butler University
Indianapolis, IN01-2011
Skills
Integrated Campaign Strategy
Team Collaboration and Leadership
Conversion Rate Optimization (CRO)
Early Adoption of Beta Products & Tools
Remarketing and Retargeting Strategies
Critical Thinking
Budget and Forecast
Test and Learn Mindset
Platform Expertise
Google Ads
Microsoft Ads
Search Ads 360
Google Analytics
Google Display and Video 360
Google Campaign Manager 360
Meta Ads Manager
TikTok
SEMrush
Kenshoo
Marin Software
Tableau
Datorama
Timeline
Associate Director, Paid Search
OMD
11.2023 - Current
Associate Director, Paid Search
Canvas Worldwide
08.2023 - 11.2023
Associate Director, Growth & Acquisition
FOX Networks Group
10.2018 - 05.2022
Associate Director, Paid Search & Social
Reprise Digital
02.2017 - 10.2018
Sr Manager, Display and Social
The Search Agency
07.2016 - 02.2017
Search Supervisor - IBM
Neo@Ogilvy – Ogilvy & Mather
02.2015 - 07.2016
Google Squared Program
09.2014 - 10.2014
Ad Coordinator & Media Supervisor
Resolution Media – Omnicom Media Group
02.2012 - 02.2015
Intern & Display Analyst
Accuen – Omnicom Media Group
06.2011 - 02.2012
Bachelor of Science - Marketing
Butler University
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