Colleen Tough

• Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
• Monitored trends in social media, industry, and competitive landscape to create new material.
• Planned marketing initiatives and leveraged referral networks to promote business development.
• Identified appropriate marketing channels and target customers for campaigns.
• Strategic partner relationships
• Event marketing to promote the benefits of our company
• Worked closely with in-house design team to develop visuals for content.
• Shipped samples to potential clients and kept appropriate amount of samples on hand for meetings, customer presentations and for sales team use.
• Administered and procured funding for new marketing programs.
• Maintained inventory of marketing literature, archive files and sample files.

Nova 401(k) Associates provided third party administration services for 401(k) plans and actuarial services for defined benefit and cash balance plans.

• Facilitated regular meetings with partners to discuss progress towards shared objectives, address any issues or concerns, and celebrate successes together.
• Developed training materials for partners to ensure they had the necessary knowledge and resources to represent our products effectively.
• Developed tailored strategies for partners to drive business growth and achieve mutual success.
• Actively participated in quarterly business reviews with senior leadership team members, presenting the status of existing partnerships as well as proposals for new opportunities .
• Executed marketing events across a four state territory
• Spearheaded cross-functional teams to foster collaboration between internal departments and external partners.

• Led client engagements and workstreams related to process improvements and operational analysis for customer-facing services and functions.
• Collaborated with visual designers and analytic teams to generate insights on market trends and deliver customer-centric, data-driven solutions.
• Established relationships with client stakeholders, supporting rapid account growth and sustainable development.
• Collaborated with customer service teams to assist comprehensive customer experience design.
• Oversaw client and organizational teams throughout project lifecycles, supporting deliverable completion and troubleshooting obstacles.