Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
BusinessAnalyst
Colleen Malcolm

Colleen Malcolm

Communications
GRANTON,Ontario

Summary

As an energetic, vibrant and confident communicator dedicated to exceptional storytelling, I offer the benefit of more than ten years of direct experience overseeing Industrial IoT and FinTech content production in B2B & B2C markets. With proven leadership and management expertise, I nurture inspiration and creativity to produce compelling brand narratives and derive measurable outcomes.

I am fueled by a love of the outdoors, the power of language and the exhilaration of equestrian adventure.

10 years of experience and expertise in coordinating, assembling, producing and publishing tailored content. Excellent communication, planning and problem-solving abilities with forward-thinking approach. Track record of obtaining coveted interviews and capturing breaking new stories.

Overview

9
9
years of professional experience

Work History

Managing Editor

Ext. Marketing
03.2022 - Current
  • I manage and coordinate communications output by setting processes and promoting editorial standards to ensure quality investment communication materials.
  • I adhere to CP and internal style guidelines, educating staff on standards.
  • Communicated directly with writers to collaboratively assess work and guide editorial improvements.
  • Managed freelance editorial teams, coordinating five remote workers to achieve prescribed deliverable milestones.

Marketing Communications Manager

ZTR Control Systems
07.2018 - 03.2022
  • I led the Marketing Communications team to draft, edit, design, execute and support multi-divisional communication objectives, lead gen, campaign automation, PR and crisis communication.
  • Devised and executed integrated, online and direct marketing campaigns.
  • Executed marketing and sales plans to consistently achieve territory targets.
  • Managed consistent design theme, look and content of organization's online presence.

Senior Communications Consultant

Sun Life Financial
02.2014 - 06.2018
  • Used market research and analytics to identify and capitalize on communications opportunities and guide message development.
  • I led internal educational initiatives, coordinated communication alignment, explored innovative testing approaches, suggested appropriate engagement models, and taught business grammar and writing classes.
  • I extended writing and editing support to executives, third-party advisors, sales directors, and career sales force staff to ensure consistency in brand identification and adherence to plain language guidelines.
  • Coordinated media interviews with organization staff, board members and volunteers.

Communications Specialist

Great West Life

Education

Master of Arts - Professional Writing

NEW ENGLAND COLLEGE
Henniker, NH
04.2015

Bachelor of Arts - Journalism

CARLETON UNIVERSITYOTTAWA
Ottawa, ON

Skills

  • Microsoft Office,
  • WordPress, Drupal
  • Salesforce, Microsoft Dynamics CRM, Click Dimensions, Hootsuite, HubSpot, Wrike, Workfront,
  • LinkedIn, Twitter, Facebook, Instagram
  • Editorial Guidelines
  • Social Media Digital Marketing
  • Impeccable Grasp of Grammar
  • Corporate Social Responsibility
  • Corporate Messaging
  • Brand Messaging
  • Style Guides
  • Search Engine Optimization Practices
  • Web Traffic
  • SEO Strategy and Execution
  • Leadership
  • Public and Media Relations
  • Crisis Communication Strategy
  • Staff Recruiting
  • Staff Monitoring
  • Work Scheduling
  • Editorial Calendars

Accomplishments

  • Achieved [Result] by completing [Task] with accuracy and efficiency.
  • Collaborated with team of [Number] in the development of [Project name].

Affiliations

  • Rotary International
  • Editors Canada

Timeline

Managing Editor

Ext. Marketing
03.2022 - Current

Marketing Communications Manager

ZTR Control Systems
07.2018 - 03.2022

Senior Communications Consultant

Sun Life Financial
02.2014 - 06.2018

Communications Specialist

Great West Life

Master of Arts - Professional Writing

NEW ENGLAND COLLEGE

Bachelor of Arts - Journalism

CARLETON UNIVERSITYOTTAWA
Colleen MalcolmCommunications