Colleen Malcolm
Communications
GRANTON,Ontario
Summary
As an energetic, vibrant and confident communicator dedicated to exceptional storytelling, I offer the benefit of more than ten years of direct experience overseeing Industrial IoT and FinTech content production in B2B & B2C markets. With proven leadership and management expertise, I nurture inspiration and creativity to produce compelling brand narratives and derive measurable outcomes.
I am fueled by a love of the outdoors, the power of language and the exhilaration of equestrian adventure.
10 years of experience and expertise in coordinating, assembling, producing and publishing tailored content. Excellent communication, planning and problem-solving abilities with forward-thinking approach. Track record of obtaining coveted interviews and capturing breaking new stories.
Overview
9
9
years of professional experience
Work History
Managing Editor
Ext. Marketing
03.2022 - Current
- I manage and coordinate communications output by setting processes and promoting editorial standards to ensure quality investment communication materials.
- I adhere to CP and internal style guidelines, educating staff on standards.
- Communicated directly with writers to collaboratively assess work and guide editorial improvements.
- Managed freelance editorial teams, coordinating five remote workers to achieve prescribed deliverable milestones.
Marketing Communications Manager
ZTR Control Systems
07.2018 - 03.2022
- I led the Marketing Communications team to draft, edit, design, execute and support multi-divisional communication objectives, lead gen, campaign automation, PR and crisis communication.
- Devised and executed integrated, online and direct marketing campaigns.
- Executed marketing and sales plans to consistently achieve territory targets.
- Managed consistent design theme, look and content of organization's online presence.
Senior Communications Consultant
Sun Life Financial
02.2014 - 06.2018
- Used market research and analytics to identify and capitalize on communications opportunities and guide message development.
- I led internal educational initiatives, coordinated communication alignment, explored innovative testing approaches, suggested appropriate engagement models, and taught business grammar and writing classes.
- I extended writing and editing support to executives, third-party advisors, sales directors, and career sales force staff to ensure consistency in brand identification and adherence to plain language guidelines.
- Coordinated media interviews with organization staff, board members and volunteers.
Communications Specialist
Great West Life
Education
Master of Arts - Professional Writing
NEW ENGLAND COLLEGE
Henniker, NH04.2015
Bachelor of Arts - Journalism
CARLETON UNIVERSITYOTTAWA
Ottawa, ONSkills
- Microsoft Office,
- WordPress, Drupal
- Salesforce, Microsoft Dynamics CRM, Click Dimensions, Hootsuite, HubSpot, Wrike, Workfront,
- LinkedIn, Twitter, Facebook, Instagram
- Editorial Guidelines
- Social Media Digital Marketing
- Impeccable Grasp of Grammar
- Corporate Social Responsibility
- Corporate Messaging
- Brand Messaging
- Style Guides
- Search Engine Optimization Practices
- Web Traffic
- SEO Strategy and Execution
- Leadership
- Public and Media Relations
- Crisis Communication Strategy
- Staff Recruiting
- Staff Monitoring
- Work Scheduling
- Editorial Calendars
Accomplishments
- Achieved [Result] by completing [Task] with accuracy and efficiency.
- Collaborated with team of [Number] in the development of [Project name].
Affiliations
- Rotary International
- Editors Canada
Timeline
Managing Editor
Ext. Marketing
03.2022 - Current
Marketing Communications Manager
ZTR Control Systems
07.2018 - 03.2022
Senior Communications Consultant
Sun Life Financial
02.2014 - 06.2018
Communications Specialist
Great West Life
Master of Arts - Professional Writing
NEW ENGLAND COLLEGE
Bachelor of Arts - Journalism
CARLETON UNIVERSITYOTTAWA
Similar Profiles
Shundra AllenShundra Allen
Salon Owner/Operator at Flawless Image Salon Ext.Salon Owner/Operator at Flawless Image Salon Ext.
Barath MuruganBarath Murugan
Data Scientist at Indium Software – Uber EXTData Scientist at Indium Software – Uber EXT
MERILYN NKOSIMERILYN NKOSI
Nurse Clinician at AHF Supporting Heidelberg and Ext 23 Ratanda ClinicNurse Clinician at AHF Supporting Heidelberg and Ext 23 Ratanda Clinic
Sabrina RudySabrina Rudy
People Department Manager at McDonald's Store 40839People Department Manager at McDonald's Store 40839
Dylan VoigtDylan Voigt
UPS Driver Helper - Seasonal Worker at UPSUPS Driver Helper - Seasonal Worker at UPS