Colleen Knuff
Nanaimo,BC
Summary
DESIGNING AND BUILDING INNOVATIVE PRODUCTS THAT DELIGHT CUSTOMERS Dedicated product professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
17
17
years of professional experience
1
1
Certification
Work History
VICE PRESIDENT, PRODUCT MANAGEMENT (CCH GLOBAL AUDIT)
Wolters Kluwer
01.2021 - Current
- Promoted to transform stagnant CCH Audit business by redefining market strategy, identifying new opportunities, and translating customer insights into novel audit and assurance software solutions
- Reset product vision and direction, assessed market opportunities, architected new sales and product strategies, directed product pricing and packaging, established and monitored KPIs, and orchestrated go-to-market plan
- Own $180M P&L encompassing CCH sales, marketing, development, services, and support
- Partner with M&A team on special projects
- Turned around stalled product momentum by identifying, targeting, and gaining traction with early adopters
- Rebuilt product portfolio as cloud native and expanded into adjacent markets
- Drove quick wins by refocusing teams on pursuing one market segment at a time, leading directly to early customer testimonials and ultimately enabling expansion into larger, adjacent segments
- Partnered with sales leadership to innovate and evolve product line through market insights and customer feedback
- Translated customer research, user experiences (UX), and qualitative/quantitative data into new product ideas
- Drove organizational culture shift by rebuilding team, eliminating operational silos, and plugging talent drain
- Inspired team to advocate for the customer, operate strategically, and deliver innovative solutions.
SENIOR DIRECTOR, PRODUCT MANAGEMENT (TEAMMATE)
Wolters Kluwer
01.2016 - 01.2021
- Promoted to define, execute, and lead TeamMate Audit software’s global product portfolio strategy
- Spearheaded all globalization and go-to-market initiatives, developed and leveraged customer insights, directed internationalization and localization efforts, championed accessibility adaptations, and drove content strategy
- Served as master of ceremonies for annual global user conferences (~1,000 global attendees)
- Partnered with development and product marketing teams from concept through release
- Helped lead 3X revenue growth, from $50M to $150M, and transition from monolithic business solution to multiproduct global portfolio
- Established and championed TeamMate’s global vision as a revolutionary enterprise audit and risk management solution
- Outperformed fierce market competitors while guiding migration from legacy on-prem to cloud-based solutions
- Grew team to 20 product managers spanning five global geographies.
DIRECTOR, PRODUCT MANAGEMENT (TEAMMATE)
Wolters Kluwer
01.2013 - 01.2016
LEAD PRODUCT MANAGER (TEAMMATE)
Wolters Kluwer
01.2008 - 01.2013
- Retained post-acquisition to continue leading the TeamMate audit and analytics software product suite
- Oversaw nine-month effort to integrate TeamMate into the Wolters Kluwer product portfolio/organizational structure and establish global product team
- Collaborated with engineering teams identifying opportunities to expand capabilities and improve product
- Grew annual revenue up to 20% through expansion into Latin America and Southeast Asia
- Developed organization and built out infrastructure for global product lines
- Gained traction in lucrative US market by expanding into state and federal government accounts.
TEAMMATE PRODUCT OWNER (LEAD BUSINESS ANALYST | BUSINESS ANALYST)
PwC
- Served as product owner and evangelist overseeing efforts to launch, penetrate, and localize audit and analytics software suite in Canadian and global markets
- Partnered with sales and product development teams to establish customer pipeline, evolve product offerings, and execute client implementations
- Hired and developed product team, drove market research, trained customers, and generated sales leads
- Identified and built early global market for nascent auditing and analytics software product, helping developers take the product from Silicon Valley lab to wider global presence
- Built on initial customer implementation to close more sales opportunities and grow Canadian government, public, and private sector revenue to $5M and ~30 organizations in two years
- Internationalized TeamMate expanding product into Australian, US, UK, and South African markets.
Senior Internal Auditor
Crown Life Insurance Co.
Education
Skills
- Product Lifecycle Management
- Market Penetration and Expansion
- Go-To-Market (GTM) Strategy
- Pricing
- SWOT Analysis
- Market Research
- Lead Generation
- Relationship Building
- Partnerships
- Accounting
- Auditing, Corporate Compliance
- Risk Management
- Business Analysis
- Vendor Management
- Operations
- Workflow Optimization
Certification
- Chartered Professional Accountant – Certified General Accountant
- New Product Development Professional (NPDP) | Pragmatic Marketing – Level 6 Certification (PM6)
- Certified Internal Auditor (CIA)
- Certified Information Systems Auditor (CISA)
- Certified Risk Management Assurance (CRMA)
- Certified Information Technology Professional (CITP)
Professional Highlights
- Transformed market opportunity into a revolutionary global audit software solution (TeamMate) currently sold in 130+ countries.
- Established beachhead in new market (Canada), landed initial customers, and identified product extensions, then expanded product into global markets.
- Promoted to global product roadmap leadership with sole responsibility for North American markets.
- Achieved top three competitive global position within two years of market entry.
- Envisioned and built product portfolio and global growth strategy from the ground up. Assembled and led customer-driven teams that positioned and maintained TeamMate as an industry-leading audit management solution.
- Grew innovative product into $150M annual revenue stream with 17% annual organic growth.
- Resurrected stalled product portfolio by reenvisioning market strategy and redesigning product to be cloud native. Evolved product from single-purposed solution to $180M ARR multiproduct global portfolio. Reignited sales and retention driving 12% portfolio annual growth rate since 2022.
Timeline
VICE PRESIDENT, PRODUCT MANAGEMENT (CCH GLOBAL AUDIT)
Wolters Kluwer
01.2021 - Current
SENIOR DIRECTOR, PRODUCT MANAGEMENT (TEAMMATE)
Wolters Kluwer
01.2016 - 01.2021
DIRECTOR, PRODUCT MANAGEMENT (TEAMMATE)
Wolters Kluwer
01.2013 - 01.2016
LEAD PRODUCT MANAGER (TEAMMATE)
Wolters Kluwer
01.2008 - 01.2013
TEAMMATE PRODUCT OWNER (LEAD BUSINESS ANALYST | BUSINESS ANALYST)
PwC
Senior Internal Auditor
Crown Life Insurance Co.
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