Colleen Jones
Vista,CA
Summary
Dynamic marketing professional with a proven track record at Mother Earth Brewing Company, excelling in social media strategy and event planning. Enhanced brand visibility through innovative campaigns and engaging marketing materials. Recognized for exceptional customer service and fostering strong client relationships, driving loyalty and repeat business. Proficient in Adobe Creative Suite and CRM management.
Overview
6
6
years of professional experience
Work History
Marketing Coordinator
Mother Earth Brewing Company
09.2024 - Current
- Answered general marketing department inquiries by email, phone, and mail.
- Developed visually engaging marketing materials to support product launches and promotions.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
- Planned and executed internal and external marketing events.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Improved website traffic with the implementation of SEO best practices and keyword research.
Lead Beertender
Mother Earth Brewing Company
06.2024 - Current
- Closed out cash register and prepared cashier report at close of business.
- Created a welcoming atmosphere, fostering a loyal customer base and repeat business.
- Mentored and trained staff members to ensure exceptional customer service standards.
- Handled conflict resolution among staff members promptly and professionally, maintaining a positive work environment.
- Increased revenue with creative marketing initiatives and promotional events.
Beertender
Mother Earth Brewing Company
12.2023 - 07.2024
- Demonstrated adaptability during high volume periods, maintaining composure under pressure.
- Developed rapport with customers, fostering a friendly and loyal clientele base.
- Operated cash register accurately, managing transactions for seamless checkout process.
- Served high customer volumes during special events, nights, and weekends.
Assistant Coach/Social Media Manager
Palomar College
06.2019 - 05.2024
- Assisted head coach in evaluating player performance, identifying areas for improvement, and providing constructive feedback to ensure continuous growth.
- Collaborated with head coach to develop and maintain team schedule and practices to enhance preparedness.
- Captured pictures and videos of training athletes to use for websites, social media and marketing collateral.
- Increased awareness by developing and implementing effective social media strategies.
- Created visually appealing graphics for use in social media posts, improving overall aesthetic appeal of profiles and increasing user interaction.
- Developed strong relationship with players to assist in reaching goals, build trust and rapport.
Assistant
All Things Pups
09.2020 - 09.2021
- Contributed to a positive work environment with strong interpersonal skills and proactive teamwork attitude.
- Answered incoming phone calls to process requests, transfer calls, or relay messages to appropriate personnel.
- Worked closely with management to provide effective assistance for specific aspects of business operations.
- Strengthened client relationships through consistent follow-up communication and efficient problem resolution.
- Greeted guests in with friendliness and professionalism.
- Collaborated effectively with cross-functional teams to achieve shared goals in a timely manner.
Education
Master of Science - Kinesiology
University of The Southwest
Hobbs, NM05-2026
Bachelor of Science - Kinesiology
University of Saint Katherine
San Marcos, CA05-2020
Associate of Science - Science
Palomar College
San Marcos, CA06-2016
Associate of Science - Mathematics
Palomar College
San Marcos, CA06-2016
Skills
- Customer service
- Event planning
- Teamwork and collaboration
- Detail-oriented
- Social media strategy
- Analytical thinking
- Calendar management
- Online marketing strategies
- Email blasts and newsletters
- Adobe creative suite
- Canva
Accomplishments
- Grew social media following by 47% in 6 months by implementing targeted content and event promotion.
- Increased taproom revenue by 5% over 6 months by organizing and promoting targeted events that maintained stead customer flow during the slow season.
Timeline
Marketing Coordinator
Mother Earth Brewing Company
09.2024 - Current
Lead Beertender
Mother Earth Brewing Company
06.2024 - Current
Beertender
Mother Earth Brewing Company
12.2023 - 07.2024
Assistant
All Things Pups
09.2020 - 09.2021
Assistant Coach/Social Media Manager
Palomar College
06.2019 - 05.2024
Master of Science - Kinesiology
University of The Southwest
Bachelor of Science - Kinesiology
University of Saint Katherine
Associate of Science - Science
Palomar College
Associate of Science - Mathematics
Palomar College
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