Colleen Harig

Clients include: Revic AI, Gentoro, Vidoso, Vori, CloseFactor, Cloud2GND, SwiftyNote

• Leading GTM strategy, positioning, and demand generation for early-stage AI, IoT and other SaaS startups.
• Building and managing multi-channel marketing programs, including content, social, email, and paid acquisition.
• Advising founders and CEOs on ICP definition, messaging frameworks, and product marketing.
• Boosting brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Delivering scalable growth systems with limited resources.

VP Marketing - 2023

Director of Marketing - 2022

Marketing Manager - 2020 - 2021

• First marketing hire and tenth employee.
• Helped lead IoT startup to secure Series B funding.
• Developed and executed comprehensive marketing strategy that helped double revenue YoY with 60% coming directly from Marketing and 85% influenced by Marketing.
• Led go-to-market strategy for first self-service product which increased inbound MQLs by 50%.
• Increased marketing generated pipeline from zero to 55% of total pipeline generated.
• Led cross-functional teams to implement integrated marketing campaigns for demand generation, product launches, brand recognition, and community building.
• Defined and executed content strategy for developer education, thought leadership, partner marketing, and product marketing.
• Built and led high-performance in-house marketing team along with multiple external agencies and contractors.

• Developed and executed go-to-market ABM demand generation plan, which led to opportunities with 70% of top target enterprise accounts.
• Led all demand generation activities - website, SEO, email, social media, webinars, landing pages, and content creation for multiple AI products.
• Implemented, managed and continuously optimized HubSpot, Google Analytics, and other tools to monitor and analyze marketing/sales metrics.
• Enabled partner development and led all partner marketing activities.
• Organized all aspects of online and in-person events - lead generation, vendor management, brand awareness, collateral and presentation creation.

• Designed, executed and managed comprehensive global demand generation strategy leveraging email marketing, paid media, trade shows, and content marketing.
• Developed and executed new paid media strategy in 9 international markets which generated 55% more sales qualified leads with 27% decrease in cost per lead.
• Implemented HubSpot and Salesforce to monitor complete lead lifecycle and deliver CRM reporting and marketing analysis to illustrate how marketing initiatives impact revenue.
• Hired and oversaw sales development team to increase outbound lead generation efforts in priority markets.

• Helped lead startup to a successful acquisition.
• Conceptualized, executed, and successfully managed digital demand generation and nurture campaigns utilizing HubSpot and other marketing tools.
• Organized and executed customer, partner, and open-source community events including two annual user conferences.
• Hired and managed business development team to increase outbound lead generation efforts.
• Led website re-launch of enterprise product website and original launch of open-source product website.

• Identified and pursued executive decision makers and target accounts to generate new business opportunities.
• Planned technical seminars across country to generate leads and provided booth support at industry trade shows.

• Managed financial process and outlook for consultants and contractors, ensuring liability was accounted for through necessary journal entries.
• Calculated monthly software royalties recording liabilities to ensure vendors received correct payments on time.