Colleen Arbus

Responsible for the management of two divisions—Surgical and Advanced Technology—at Canada's largest ophthalmology distribution company, ensuring alignment with organizational goals and market demands

• Supervise a team of 10 sales representatives across Canada to promote surgical and capital equipment, driving performance through effective coaching, mentorship, and strategic planning
• Cultivate and manage 20 key distributor relationships from the US, Europe, and Asia, partnering with major organizations such as Dutch Ophthalmic, Heidelberg, Nidek, Haag Streit, Keeler, and Oasis to enhance product availability and market reach
• Developed and executed comprehensive marketing strategies for the surgical and technology portfolio, including the creation of targeted marketing materials, a residents program initiative, advanced procedures courses, and the introduction of Key Opinion Leader (KOL) speaker programs to enhance brand visibility and engagement
• Oversee business development initiatives, successfully identifying and navigating regulatory hurdles to introduce new products into the Canadian market
• Collaborate with internal stakeholders to optimize inventory needs, forecasting, pricing strategies, and managing backorders to ensure seamless operations
• Partner with internal teams in accounting, customer service, order management, warehousing, shipping, and service to ensure customer satisfaction and operational efficiency post-sale
• Develop and negotiate alliance agreements with major partners, successfully elevating sales of the Innova portfolio and expanding market presence
• Achieved notable success as the only division within Advancing Eyecare on track to meet targets, with a remarkable 28% growth recorded over 2023

• Responsible for the promotion of the retina surgical portfolio to Vitreoretinal Surgeons across Ontario
• Promoted and evaluated the Stellaris Elite surgical platform and products within the operating room
• Utilized relationships with ophthalmologists, fellows, surgical staff, hospital administration and procurement to gain agreement on surgical product evaluation and sales

• Responsible for the promotion of vision care brands and programs to optometrists across Southwestern Ontario
• Awarded the Circle of Excellence award in 2019 for highest ranking in national sales

• Responsible for the promotion of diabetes and cardiovascular products to family physicians, endocrinologists, cardiologists and internal medicine specialists within the London region
• Awarded the Circle of Excellence award in 2014, 2016 and 2017 for highest percent to quota and growth across all promoted brands

• Responsible for the promotion of a contract sales organization to companies within the pharmaceutical and healthcare industry
• Identified and secured contracts through networking, presentations and negotiations with leadership teams at various pharmaceutical companies
• Therapeutic areas included Diabetes, wound care, cardiovascular, respiratory, dermatology, pediatric, pain, vaccines, neurology, erectile dysfunction and cough & col

• Responsible for the management of sales representatives in Ontario and Western Canada
• Managed sales representatives for contracts with Biovail, Pendopharm, Paladin Labs, Takeda, J&J, Bayer and Loreal
• Provided ongoing coaching and training to over 50 representatives across various contracts

• Sourced and recruited candidates for various sales, key account and senior management roles within the pharmaceutical, healthcare and CPG industries
• Organizations included: J&J, Loreal, 3M, Roche, Valeant, Takeda, Forest, Bayer, Trudell Medical, Reckitt Benckiser, Afexa Lifesciences, Pendopharm, Paladin Labs

• Successfully grew sales organization to annual sales of $2 million over a 3-year period
• Built a highly motivated and skilled team of 9 sales representatives that enrolled over 1000 family physicians across the province and generated 1000s of new brand-specific patient starts in highly competitive markets