Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Colin Rose

Colin Rose

Marketing Professional
St. John's,NL

Summary

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, optimizing campaigns, driving quality leads, increasing market shares, and leveraging CRM systems for marketing and sales purposes. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 5+ years of progressive experience and take on challenging position with opportunity to make lasting impact on marketing and campaign success .

Overview

6
6
years of professional experience
4
4
years of post-secondary education
9
9
Certifications

Work History

Manager of Marketing and Customer Experience

Hickman Automotive Group
St. John's, NL
12.2021 - Current


  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Recruited and hired capable team members to add value and diverse skills set.
  • Used data analytics to track lead generation campaigns and improve quality.
  • Developed and implemented marketing strategies to use for launches, branding campaigns and promotions.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Executed search engine marketing, advertising and paid social campaigns to generate demand and sales leads.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic and conversions.
  • Improved website visibility through development and implementation of SEO strategies.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Optimized email campaigns to increase open and click-through rates.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Created and managed social media campaigns to increase brand engagement.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Worked directly with sales team to capitalize on digital marketing campaign leads and assist in implementing best practices to generate a positive ROI.

Digital Marketing Specialist

Hickman Automotive Group
St. John's, NL
05.2019 - Current
  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
  • Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
  • Developed targeted email campaigns at customers who are near their finance or lease expiry date to generate quality leads from our CRM .
  • Created social media content with innovative brand messaging to support monthly digital marketing campaigns .
  • Managed digital projects from initial concept through final implementation and live monitoring.
  • Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
  • Created Pay-Per-Click campaigns to drive targeted traffic to company website.
  • Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
  • Optimized website content and images to improve search engine rankings.
  • Monitored and evaluated website analytics to identify trends and opportunities for improvement.

Digital Marketing Specialist

Newfound Marketing
St. John's, NL
03.2017 - 05.2019
  • Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements for clients.
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments for client campaigns .
  • Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities for clients.
  • Implemented pay-per-click campaigns to increase website traffic and conversions.
  • Helped clients develop website portals and social media pages to promote businesses.
  • Monitored and evaluated website analytics to identify trends and opportunities for improvement.

Education

International Bachelor of Business Administration - Marketing

Memorial University of Newfoundland
St John’s, NL
09.2012 - 05.2016

Skills

Campaign Management

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Certification

Hubspot Inbound Marketing Certification

Timeline

Manager of Marketing and Customer Experience

Hickman Automotive Group
12.2021 - Current

Digital Marketing Specialist

Hickman Automotive Group
05.2019 - Current

Digital Marketing Specialist

Newfound Marketing
03.2017 - 05.2019

International Bachelor of Business Administration - Marketing

Memorial University of Newfoundland
09.2012 - 05.2016

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Colin RoseMarketing Professional