Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic

Colin McIntyre

Pleasanton,CA

Summary

Dynamic business development executive specializing in digital marketing strategies that drive revenue growth. Passionate about empowering clients through effective marketing solutions.

Overview

25
25
years of professional experience

Work History

Freelance Business Consultant

Self Employed
01.2022 - Current
  • Developed customized native digital marketing strategies for select clients.
  • Conducted market research and competitive analysis to craft data-driven strategies that improved conversion rates by 20%.
  • Managed digital campaigns, including SEO, native and email marketing.
  • Advised clients on brand positioning, online presence, and digital strategy.
  • Created and optimized PPC campaigns across native platforms, lowering cost-per-click (CPC) by 20% while increasing click-through rates (CTR) by 10%.
  • Trained clients on digital marketing tools and best practices, empowering them to independently manage campaigns and track performance metrics.
  • Provided regular performance reports and actionable insights using Google Analytics, allowing clients to refine strategies and maximize results.
  • Collaborated with internal teams such as design, development, and copywriting to ensure cohesive execution of multi-channel marketing initiatives.

President

CardCritics, Inc. (Acquired by GoBankingRates)
03.2019 - 12.2021
  • Developed the vision, strategy, and product roadmap for a credit card review and comparison website.
  • Self-funded and bootstrapped for 2 years to achieve profitability.
  • Implemented necessary systems for accounting, customer relationship management (CRM), and project management.
  • Developed and implemented digital marketing strategies to acquire new users and drive customer engagement.
  • Achieved RRR of 1.2MM within 12 months of launch.
  • Implemented tracking and attribution modeling.
  • Integrated with 3rd party affiliate platform (Hitpath, Linkshare) APIs to ensure compliance.

EVP Business Development

Red Ventures (Formerly NextAdvisor)
01.2011 - 09.2018
  • Responsible for 50MM+ annual marketing budget to a target ROAS of 1.5:1
  • Instrumental in development of the GTM strategy including CPA, CPC, CPM and revenue share partnership development.
  • Negotiated contracts for large scale media buys with large portals and consumer facing websites.
  • Oversaw creative development for all ad campaigns.
  • Managed a team of media buyers.
  • Worked with finance team to approve AP/AR.
  • Led QBRs for the NextAdvisor business unit with Red Ventures corporate.
  • P&L approval / reporting to corporate.

President / Co-Founder

NetResponsive (Acquired by Mace Security Intl)
09.2005 - 05.2010
  • Managed website development and launch of PromoPath, an incentive based website.
  • Sold Cost Per Acquisition (CPA) and Cost Per Lead (CPL) advertising.
  • Responsible for media buying to accelerate revenue growth YOY with Google (PPC).
  • Managed engineering, marketing collateral development, and operations.
  • Oversaw integrations of CJ, Linkshare and other 3rd party lead tracking and reporting platforms.

Director of Business Development

MetaReward, An Experian Company
01.2000 - 08.2005
  • Managed a team of sales representatives focused on selling digital advertising and online acquisition.
  • Worked with ad agencies to develop proposals and processes to pitch Cost Per Acquisition advertising to clients.
  • Generated 50MM in advertising revenue in 2004.
  • Worked with legal to develop IOs and MSAs.
  • Customers included American Express, Citi, Chase, Barclay, Capital One and Netflix.
  • Named 2005 Experian North America Salesperson of the Year.

Education

Bachelor of Arts - Communications

California State University, Sacramento
Sacramento, CA

Skills

  • Marketing and advertising
  • Paid performance marketing
  • Google analytics
  • Digital marketing strategy
  • Campaign strategy
  • Marketing expertise
  • Revenue generation
  • Sales and marketing
  • Contract negotiation
  • P&L management
  • Revenue growth
  • Tableau

Awards

Experian Interactive 2015 Salesperson of the Year with over 40MM+ annual revenue

Timeline

Freelance Business Consultant

Self Employed
01.2022 - Current

President

CardCritics, Inc. (Acquired by GoBankingRates)
03.2019 - 12.2021

EVP Business Development

Red Ventures (Formerly NextAdvisor)
01.2011 - 09.2018

President / Co-Founder

NetResponsive (Acquired by Mace Security Intl)
09.2005 - 05.2010

Director of Business Development

MetaReward, An Experian Company
01.2000 - 08.2005

Bachelor of Arts - Communications

California State University, Sacramento

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Colin McIntyre