Summary

Overview

Work History

Education

Skills

Awards

Languages

Timeline

Colin Armstrong-Giroux

Carleton Place

Summary

Dynamic Sales Manager with over 8 years of demonstrated success in driving B2B operations, overseeing full-cycle sales, and scaling high-performing teams across various industries. Expertise in establishing new divisions and launching innovative revenue-generating initiatives, consistently surpassing key performance indicators. A data-driven professional recognized for exceptional communication skills and a strategic vision that fosters growth and enhances organizational effectiveness. Committed to leveraging analytical insights to inform decision-making and propel business success.

Overview

years of professional experience

Work History

Account Executive

The Conference Board of Canada

04.2023 - 09.2025

Manage full sales cycle with Fortune 500 clients, engaging with C-Level executives and board members.
Collaborate with economists and human capital researchers to customize offerings and drive product market fit.
Conduct weekly sales calls, track analytics and lead pipeline development for large-scale deals.
Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
Developed prospecting strategies using tools like Outreach.io, LinkedIn Sales Navigator and Zoominfo.

B2B Sales Consultant (1 year Contract)

NotaryPro

05.2022 - 04.2023

Launched B2B sales division, expanding client base from 5 to 650+ in one year.
Designed and implemented CRM, sourced enterprise partnerships and led division operations.
Introduced new revenue streams through custom business offerings.
Analyzed competitors offerings, staying ahead of market trends and continuously refining sales approach accordingly.
Conducted comprehensive product demonstrations, showcasing features and benefits that addressed clients'' pain points.

Corporate Sales Manager

Bloomex & Things Engraved

04.2020 - 05.2022

Increased corporate sales by 184% YoY and developed CRM and strategy post-acquisition.
Built a corporate program generating 20-25% of monthly sales for Things Engraved.
Managed key clients and onboarded over 1,000 new corporate accounts.
Hired, trained and managed Canadian corporate sales team, Canadian customer service team and Australian corporate sales team.
Created detailed reports on sales performance metrics, highlighting areas requiring attention or action from senior management.
Closed lucrative sales deals using strong negotiation and persuasion skills.

Business Manager

Acadium

01.2017 - 03.2020

First hire; scaled startup to $25M valuation with over 1,000 clients closed at a rate of >50%.
Created a B2B sales process, CRM system and trained the entire sales team.
Built and managed 100+ affiliate relationships.
Improved operational workflows by identifying areas of inefficiency and implementing appropriate solutions.
Increased overall team productivity by fostering a positive work environment and providing effective leadership.