Cole T McWhirter

- Developed and executed paid social media strategies for 8 figure e-commerce brands, managing multi-million-dollar budgets to drive consistent new customer acquisition and achieve a steady 16% year-over-year revenue growth on average.

-Identified and leveraged growth opportunities by analyzing market trends and business performance, providing strategic recommendations to optimize demand generation efforts.

-Crafted and analyzed creative strategies, delivering actionable insights to enhance campaign effectiveness and audience engagement.

• Manage over $1M in monthly ad spend across META, Pinterest, and TikTok, optimizing campaigns for efficiency and revenue growth.
• Developed and executed full-funnel paid media strategies, leading to a 40% increase in revenue for key accounts.
• Own daily client communication, performance reporting, and strategy presentations to senior stakeholders.
• Led creative testing and data-driven optimization, increasing ROAS by 30%+ through iterative improvements.
• Collaborated cross-functionally with creative, analytics, and development teams to drive innovative ad formats and landing page experiences.
• Drove a 25% reduction in customer acquisition costs (CAC) through targeted audience segmentation and ad creative testing.

As the Lead Digital Marketing Strategist my job is to strategize and build high converting B2B & B2C lead gen sales funnels for health care providers and medical device companies.

• Manages over $90k per month in client ad spend for 15+ clients.
• Company accounts performing under 2X ROI are handed off to me to take them to 4x within 60 days.
• Advises digital marketing team to achieve goals, and offer feedback to help them succeed.
• Presents digital marketing strategy to medical device Marketing Executives.
• Gathers and organizes supplementary material to support structured training for new hires.

Build out e-commerce and lead generation funnels for small business.

• Execute all digital marketing initiatives, including eCommerce marketing strategy with upsales.
• Develop highly successful digital strategies on Facebook, YouTube, & linkedIn.
• Work closely with brands to develop a profitable facebook live presence.
• Manages day-to-day business operations, including sales and marketing.