Cole VanWiechen
Toronto,ON
Summary
A dynamic and versatile professional with a passion for sports, media, and business studies. Proven track record in sports marketing, research, and writing, particularly through sports media platforms like FanSided, OwnersBox, the Toronto Blue jays, Guelph Storm and more. My diverse skill set includes sponsorship activation, content creation, sales, scouting, analytics and market research, backed by a strong academic foundation in Sport and Event Management from the University of Guelph. I aim to continue growing my career in the sports business industry by leveraging my experience in marketing, content creation, scouting and event management.
Overview
2
2
years of professional experience
Work History
Gryphvision Video Production Crew
University of Guelph, Ontario
08.2023 - Current
- Set up and operated camera equipment for university of Guelph sports events.
- Coordinated video production and graphic design for scoreboard displays.
Sports Writer
FanSided
01.2023 - Current
- Created and published NFL Draft scouting articles for "WithTheFirstPick" and NBA-focused content for "Thunderous Intentions".
- Consistently increased readership by delivering engaging, well-researched content optimized for SEO.
Marketing Associate
Joey Nordic Kitchen Corp.
01.2024 - 05.2024
- Led marketing campaigns, developed questionnaires, and conducted focus group discussions.
- Wrote successful copy for websites, advertisements, and marketing materials, increasing product awareness.
- Led Demos at select grocery stores and expos around the GTA area
Territory Sales Representative
PepsiCo Foods Canada
09.2023 - 12.2023
- Managed large format sales in an assigned territory, ensuring compliance with customer agreements and in-store displays.
- Negotiated contracts and executed cold-calling initiatives to expand territory sales and enhance revenue.
- Fostered strong client relationships, contributing to long-term customer loyalty.
- Contributed to event marketing, sales and brand promotion.
Activation Team Member
Toronto Blue Jays
05.2023 - 09.2023
- Assisted with operations and event setup for Toronto Blue Jays home games and concerts at Rogers Centre.
- Ensured exceptional fan experience and coordinated promotional events with the activation team.
Marketing Intern
CI Financial
09.2022 - 12.2022
- Assisted in the creation of written, video, and image content for marketing channels.
- Managed marketing requests and timelines, ensuring the success of product launches and campaigns.
- Tracked key metrics and developed spreadsheets and data models.
- Managed campaigns for various clients that consistently exceeded sales goals.
Social Media Content Curator
OwnersBox Fantasy Sports
05.2022 - 08.2022
- Co-hosted and rebranded the OwnersBox NFL podcast, creating a new name and logo.
- Authored several high-view articles, boosting web traffic and audience engagement.
- Managed social media accounts (TikTok, Twitter, YouTube), creating strategies to drive user engagement.
- Created content strategies for digital media.
- Researched and analyzed industry trends to inform search marketing strategies.
Education
Bachelor of Commerce - Sport & Event Management
University of Guelph
Guelph, ON04-2024
Skills
- Research & Analytics - Experienced in market and academic research Worked as a research assistant during the summer of 2023 with the Lang school of Business, Sport and Event Management department on various different projects
- Social Media & Digital Marketing - At OwnersBox, I co-hosted and helped rebrand the NFL podcast, developing a name and logo, and creating content strategies across social media platforms (TikTok, Twitter, YouTube) My efforts resulted in three of the top five most-viewed articles on the website
- Content Creation/Curation & Sports Writing - Developed high-performing content for websites, blogs, social media, and podcasts As well as managed campaigns, increased engagement, and optimized content for SEO At FanSided, I wrote NFL Draft and NBA scouting articles for WithTheFirstPick and Thunderous Intentions, and also created content across multiple media platforms (Tiktok, Twitter, YouTube, Instagram, etc) at OwnersBox Fantasy Sports
- Promotion & Sponsorship Activation - I worked as a Brand Ambassador for both Betstamp, a betting company, and Bounce, a ticketing company I represented the brands at various events, engaging with audiences and driving awareness My efforts led to increased brand visibility and helped boost customer engagement, particularly in the sports and entertainment sectors
- Fan Engagement & Game Day Operations - While working with the Toronto Blue Jays and the Guelph Storm, I provided exceptional fan experiences, interacting with attendees during home games and handling fan-facing operations, contributing to an engaging and memorable game day atmosphere
- Sports Video Production - As part of the GryphVision Video Production Crew, I operated camera equipment and handled scoreboard graphics for University of Guelph basketball, football, and hockey games My work ensured live coverage was broadcasted smoothly and professionally
- Sales & Business Development - As a Territory Sales Representative at PepsiCo, I managed sales for an assigned territory, negotiated new contracts, and prospected potential clients I consistently exceeded sales targets and resurrected dormant leads to boost revenue
- Project Management - At CI Financial, I managed marketing campaigns and timelines for product launches, coordinating between departments to ensure timely execution My project management skills ensured smooth implementation, exceeding performance goals
Timeline
Marketing Associate
Joey Nordic Kitchen Corp.
01.2024 - 05.2024
Territory Sales Representative
PepsiCo Foods Canada
09.2023 - 12.2023
Gryphvision Video Production Crew
University of Guelph, Ontario
08.2023 - Current
Activation Team Member
Toronto Blue Jays
05.2023 - 09.2023
Sports Writer
FanSided
01.2023 - Current
Marketing Intern
CI Financial
09.2022 - 12.2022
Social Media Content Curator
OwnersBox Fantasy Sports
05.2022 - 08.2022
Bachelor of Commerce - Sport & Event Management
University of Guelph
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