Cole Place
Los Angeles
Summary
I’m a multi-disciplinary designer and creative strategist blending world-building, motion, brand identity, and bold color-led storytelling. My work spans 2D, 3D, animation, web design, campaign building, and full-stack creative direction—shaped by a background that combines artistic experimentation with commercial clarity. Across roles in entertainment, CPG, cannabis, and tech-forward startups, I’ve built cohesive visual systems, launched campaigns, created full brand ecosystems, and developed animations, product renders, websites, and marketing assets used across high-visibility channels. I think in concept, in world, and in consumer psychology—bringing strategic intent and artistic punch to every project.
Overview
6
6
years of professional experience
Work History
Art Director
Piggybanx
01.2023 - Current
- Led visual direction across branding, animation, and campaign assets for Piggybanx's digital and physical product releases.
- Concepted and executed motion-forward assets using Blender, After Effects, and mixed 2D/3D workflows.
- Designed brand imagery, character assets, and kinetic creative for social, email, and product marketing.
- Partnered with founders to build a cohesive visual identity system that aligned with product voice, playfulness, and digital culture aesthetics.
- Directed photo/video content, built pitch decks, and guided brand storytelling across channels.
Creative Strategist & Designer
CSET (Independent Studio)
01.2022 - Current
- Developed brand systems, identities, 3D visuals, animations, and digital assets across music, entertainment, and consumer brands.
- Created visual menus and brand kits for indie musicians and curators using a Jet Set Radio–meets-zine aesthetic.
- Designed full creative direction for campaigns including hooks, angles, and platform-native formats.
- Built digital experiences, deck systems, and motion identities for clients such as CP Fitness and emerging creatives.
Creative & Marketing
Betrimex (OVCO)
01.2020 - Current
- Designed product decks, sell sheets, packaging concepts, and campaign visuals for a global CPG leader in coconut-based products.
- Developed marketing materials for trade shows including PLMA and Anuga.
- Crafted executive-level communication, outreach materials, and product storytelling for retail buyers and suppliers.
- Assisted with U.S. market presence through brand design, creative strategy, and digital assets.
Creative Asset Manager
Flower Co
01.2021 - 01.2022
- Managed all creative asset creation and rollout for Flower Co’s high-volume cannabis e-commerce operations.
- Created digital assets for product drops, category refreshes, social content, and email marketing.
- Maintained consistent brand identity across high-speed content calendars.
- Coordinated with marketing and product teams to deliver visuals aligned with weekly release cycles.
Education
B.S. - Business Administration (Marketing)
San Francisco State University
Skills
- Design: Branding, Layout, Typography, Illustration, 3D Modeling, Motion Graphics, Print & Packaging
- Software: Adobe Suite (PS, AI, AE, ID), Blender, Figma, Webflow, Canva, Procreate
- Production: Social asset design, paid media creative, animation pipelines, product rendering
- Strategy: Campaign ideation, hooks & angles, audience insights, creative testing frameworks
Languages
English
Timeline
Art Director
Piggybanx
01.2023 - Current
Creative Strategist & Designer
CSET (Independent Studio)
01.2022 - Current
Creative Asset Manager
Flower Co
01.2021 - 01.2022
Creative & Marketing
Betrimex (OVCO)
01.2020 - Current
B.S. - Business Administration (Marketing)
San Francisco State University
CORE DISCIPLINES
- Brand Identity & Direction – Logos, identity systems, brand books, visual language creation
- 2D/3D Design & Animation – Blender animation, motion design, texture-driven 2D illustration, product rendering
- Campaign & Concept Development – Creative direction for end-to-end campaigns, content systems, hooks & angles
- Digital & Web Experiences – Webflow builds, responsive UX, marketing websites, digital ecosystems
- Creative Strategy – Audience insights, content frameworks, platform-native storytelling
- Asset Production – Social assets, videos, ads, product mockups, packaging concepts, commercial presentations
HIGHLIGHTS & IMPACT
- Art directed multi-platform campaigns across CPG, cannabis, entertainment, and music
- Built Blender animations, product renders, kinetic identity assets, and 3D characters
- Designed & launched websites and digital experiences (Webflow, animation integration)
- Created high-performing campaign concepts grounded in audience psychology
- Able to move from concept → design → animation → execution seamlessly
- Hybrid designer who brings both aesthetic taste and commercial strategy