Cole Gerstle
Communications Assistant
Santa Barbara,CA
Summary
Strategic communicator with demonstrated experience in outreach, digital marketing, and community engagement. Combines strong interpersonal skills with digital marketing expertise to craft compelling narratives and drive meaningful impact.
Overview
1
1
year of professional experience
Work History
Brand Ambassador
Shabang Music Festival
02.2025 - Current
- Increased festival recognition by attending local promotional events and managing the Shabang information table.
- Drove ticket sales in Santa Barbara by engaging potential attendees in conversation about the festival.
Undergraduate Research Assistant
UCSB Department of Communication
Santa Barbara, California
10.2024 - Current
- Support of faculty research, administering experiment while maintaining protocol preciseness.
- Enhanced faculty publication by conducting thorough literature reviews.
- Reviewed and edited recording transcripts to ensure accuracy.
Communication/Outreach Coordinator
UCSB Community Labor Center
Santa Barbara, California
10.2023 - Current
- Led two comprehensive Labor Summer Internship recruitment campaigns, driving 188 qualified applicants to apply through strategic Instagram and email outreach.
- Designed and launched the center's first-ever website using Drupal, creating a user-friendly platform aligned with the organization's brand identity.
- Established organization’s brand identity by designing its logo and creating 50+ branded social media assets.
- Leveraged Mailchimp to design newsletters, email campaigns and landing pages, growing an audience of 400+ members and achieving an 85% open rate.
Communications Intern
IBEW 1245
Vacaville, California
06.2024 - 09.2024
- Authored 12 member-focused articles published both to IBEW 1245's website and in the quarterly Utility Reporter.
- Conducted interviews with various staff and union members to capture personal stories for union publications.
- Designed 50+ flyers showcasing union’s achievements and initiatives, tailored to engage specific membership groups.
- Managed and updated union’s Wordpress Website daily to support communication objectives.
Education
Bachelor of Arts - Communications
University of California, Santa Barbara
Goleta, CA06-2025
Skills
Social Media Management
Proficient in Canva, Mailchimp, and Excel
Basic knowledge of WordPress and Drupal
Writing, Editing, and Literature Reviews
Campaign Management and Outreach
Adaptable and Problem-Solving
Public Speaking and Communication
Goal-Oriented Mindset
Timeline
Brand Ambassador
Shabang Music Festival
02.2025 - Current
Undergraduate Research Assistant
UCSB Department of Communication
10.2024 - Current
Communications Intern
IBEW 1245
06.2024 - 09.2024
Communication/Outreach Coordinator
UCSB Community Labor Center
10.2023 - Current
Bachelor of Arts - Communications
University of California, Santa Barbara
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