CLINTON KITHINJI
Edmonton,AB
Summary
A sales and marketing professionals with 5+ years' experience in the industry who successfully expanded company's market share through strategic sales initiative and handled creative direction of many marketing campaigns through meticulous business planning and effective social media marketing. I have also built strong consumer relationships by understanding the client and their needs, which led to very important contracts. I have created and implemented successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands the importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
8
8
years of professional experience
Work History
Cleaning Supervisor and Marketing Consultant
United Maids Alberta
10.2022 - Current
- Established routine inspections to monitor standards of cleanliness and developed and implemented improvement methods to meet evolving business needs.
- Maintained adequate supplies of cleaning materials and equipment and placed orders to conserve stock levels.
- Produced accurate and well-planned health and safety risk assessments documenting safe work of cleaning staff.
- Trained staff in expected standards and quality of general cleaning, health and safety requirements and equipment operation.
- Maintained controls over expenses and inventory for optimal budget tracking.
- Drove improvements to workflow and room turnover with hands-on, proactive management style.
- Achieved client vision and marketing objectives by collaborating with other departments.
- Created customized marketing materials to increase product awareness.
- Identified appropriate marketing channels and targeted customers for campaigns.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
ADVERTISING SALES AND MARKETING EXECUTIVE
Aquila East Africa Limited
01.2022 - 09.2022
- Develop and oversee marketing campaigns to promote products and services
- Monitor Progress of campaigns using various metrics and submit reports of performance
- Organize and oversee advertising/communication campaigns (social media, T.V etc.) exhibitions and promotional events
- Conduct market research and analysis to evaluate trends, brand awareness and competitive ventures
- Planning and presenting marketing ideas and strategies
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
- Write copy for diverse marketing distributions (brochures, press releases, website material)
- Maintaining healthy relationships with clients
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Worked with vendors to complete projects according to schedule and specifications.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Oversaw 5-person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group
- Coordinated appointments and meetings for marketing director with several active projects
SALES AND MARKETING EXECUTIVE
House of Linen Limited
04.2021 - 12.2021
- Ensure sales targets are consistently achieved and quotations are followed up regularly
- Contribute to shop sales goals by selling curtaining fabrics, accessories and services offered by House of Linen
- Team with Managing director, shop handler and Associate interior designers to promote in- home design program and drive overall store sales
- Develop and utilize sales skills and principals including approach, rapport-building, needs discovery, customized portfolio presentations, answering objections, closing, follow-up, after sale services and continuing contact with all previous and potential customers
- Planning, Implementing, managing and monitoring social media activities
- Scheduling professional home consultations to present customized room designs, including sample fabrics and accessory recommendation as well as benefits of a professional installation service
- Responsible to support design related functions in the shop and maintain an up-to-date customized portfolio including before and after pictures of previous in-home design project
- Provide regular feedback to the Managing Director on daily sales performance.
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
- Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
- Analyzed sales and marketing data for improved strategies.
- Sourced advertising opportunities to place adverts in press and social media.
- Evaluated and monitored promotional activities to confirm adequate return on promotional funds.
- Suggested innovative ideas to increase sales and improve customer experience.
SALES AND MARKETING REPRESENTATIVE
Havana East Africa Limited
03.2018 - 12.2020
- Cold calling, cold emailing, issuing samples and van sales to potential clients in customer acquisitionstrategies
- Promoting the company's existing brands and introducing new products to the market
- Contacted existing and new customers to discover their needs and to explain how certain productscould be useful to them
- Researching and developing marketing opportunities and plans, understanding customerrequirements, identifying market trends, and suggesting system improvements to achieve thecompany's marketing goals
- In charge of key account management services such as maintaining relationships with key clients bymaking regular visits, understanding their needs and anticipating new marketing opportunities.
COMMUNICATIONS AND MARKETING COORDINATOR
Rithos Sales Intelligence Solutions
12.2017 - 12.2018
- Identified prospective customers through use of business directories, conferences, trade shows and by following existing clients' leads
- Supported branding, digital marketing, advertising campaign by engaging with followers on various social media platforms
- Developed marketing strategies and revolved problems to drive sales
- Analyzed third-party data and investigated new growth opportunities.
- Boosted social media ratings by 15% through targeted social media marketing campaign.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral
- Continually maintained and improved company's reputation and positive image in markets served
PROCUREMENT OFFICER
SAROVA HOTELS HEAD OFFICE
10.2015 - 01.2016
- Maintained current understanding of pricing structures, market conditions and trends in the industry
- Evaluated internal needs and developed plans for optimal supply levels
- Analyzed and reported on data covering all aspects of procurement operations
- Documented, filed and sent accounts receivables for approval
- Logged incoming and outgoing inventory to ensure proper flow and timely orders.
- Negotiated with vendors on freight costs, cutting shipping prices by 5%
Education
BSC - INTERNATIONAL SALES AND MARKETING MANAGEMENT
Sjællands Erhvervsakademi
Copenhagen, Denmark07.2018
PROFESSIONAL DEGREE - LOGISTICS MANAGEMENT
Lillebælt Academy of Professional Higher Education
Vejle, Denmark03.2016
Skills
- Customer acquisition,
- Satisfaction and Retention Skills
- Creativity and Writing skills
- Adaptability
- Highly self-motivated
- Social media management
- Promotions and Marketing Strategies
- Social Media Digital Marketing
- Adapt to Diverse Groups
- Product and Service Sales
Additional Information
LANGUAGES
- ENGLISH - Excellent
- SWAHILI - Excellent
- DANISH – Moderate
Timeline
Cleaning Supervisor and Marketing Consultant
United Maids Alberta
10.2022 - Current
ADVERTISING SALES AND MARKETING EXECUTIVE
Aquila East Africa Limited
01.2022 - 09.2022
SALES AND MARKETING EXECUTIVE
House of Linen Limited
04.2021 - 12.2021
SALES AND MARKETING REPRESENTATIVE
Havana East Africa Limited
03.2018 - 12.2020
COMMUNICATIONS AND MARKETING COORDINATOR
Rithos Sales Intelligence Solutions
12.2017 - 12.2018
PROCUREMENT OFFICER
SAROVA HOTELS HEAD OFFICE
10.2015 - 01.2016
BSC - INTERNATIONAL SALES AND MARKETING MANAGEMENT
Sjællands Erhvervsakademi
PROFESSIONAL DEGREE - LOGISTICS MANAGEMENT
Lillebælt Academy of Professional Higher Education
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