CLINTON KITHINJI
Edmonton,AB
Summary
A sales and marketing professionals with 5+ years' experience in the industry who successfully expanded company's market share through strategic sales initiative and handled creative direction of many marketing campaigns through meticulous business planning and effective social media marketing.
Outside sales specialist with strength in negotiations, e-commerce and customer service. Excellent interpersonal and time management skills.
Overview
7
7
years of professional experience
Work History
Cleaning Supervisor and Marketing Executive
United Maids Alberta
10.2022 - Current
- Established routine inspections to monitor standards of cleanliness and developed and implemented improvement methods to meet evolving business needs
- Trained staff in expected standards and quality of general cleaning, health and safety requirements and equipment operation
- Drove improvements to workflow and room turnover with hands-on, proactive management style
- Identified appropriate marketing channels and targeted customers for campaigns
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 50%.
ADVERTISING SALES AND MARKETING EXECUTIVE
Aquila East Africa Limited
01.2022 - 09.2022
- Develop and oversee marketing campaigns to promote products and services
- Monitor progress of campaigns using various metrics and submit reports of performance
- Organize and oversee advertising/communication campaigns (social media, T.V etc.) exhibitions and promotional events
- Conduct market research and analysis to evaluate trends, brand awareness and competitive ventures
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Completed and submitted monthly and yearly reports to support executive decision making
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Oversaw 3-person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
SALES AND MARKETING EXECUTIVE
House of Linen Limited
04.2021 - 12.2021
- Ensure sales targets are consistently achieved and quotations are followed up regularly
- Team with Managing director, shop handler and Associate interior designers to promote in-home design program and drive overall store sales
- Planning, Implementing, managing and monitoring social media activities
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
SALES AND MARKETING REPRESENTATIVE
Havana East Africa Limited
03.2018 - 12.2020
- Cold calling, cold emailing, issuing samples and van sales to potential clients in customer acquisition strategies
- Promoting the company's existing brands and introducing new products to the market
- Contacted existing and new customers to discover their needs and to explain how certain products could be useful to them
- Built local sales and marketing plan for each targeted district within defined territory.
- Followed through with leads to close sales over phone, in office and during external consumer engagements.
COMMUNICATIONS AND MARKETING COORDINATOR
Rithos Sales Intelligence Solutions
12.2017 - 12.2018
- Identified prospective customers through use of business directories, conferences, trade shows and by following existing clients' leads
- Managed consistent design theme, look and content of organization's online presence.
- Supported branding, digital marketing, advertising campaign by engaging with followers on various social media platforms.
- Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
- Coordinated custom social media posts that captured target audience's attention and influenced action.
Education
BSC | INTERNATIONAL SALES AND MARKETING MANAGEMENT -
Sjællands Erhvervsakademi
Copenhagen, Denmark07.2018
PROFESSIONAL DEGREE | LOGISTICS MANAGEMENT -
Lillebælt Academy of Professional Higher Education
Vejle, Denmark03.2016
Skills
- Sales Performance
- Data-driven decision-making
- Social Media and Promotions
- Adaptability
- Integrity and Accountability
- Multitasking and Prioritization
- Analytical thinking
- Excellent Communication skills
- E-mail and direct mail marketing campaigns
- Campaign Management
Timeline
Cleaning Supervisor and Marketing Executive
United Maids Alberta
10.2022 - Current
ADVERTISING SALES AND MARKETING EXECUTIVE
Aquila East Africa Limited
01.2022 - 09.2022
SALES AND MARKETING EXECUTIVE
House of Linen Limited
04.2021 - 12.2021
SALES AND MARKETING REPRESENTATIVE
Havana East Africa Limited
03.2018 - 12.2020
COMMUNICATIONS AND MARKETING COORDINATOR
Rithos Sales Intelligence Solutions
12.2017 - 12.2018
BSC | INTERNATIONAL SALES AND MARKETING MANAGEMENT -
Sjællands Erhvervsakademi
PROFESSIONAL DEGREE | LOGISTICS MANAGEMENT -
Lillebælt Academy of Professional Higher Education
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