Summary
Overview
Work History
Education
Skills
Languages
Certification
Youth Development - Coaching (BSC)
Accomplishments
Work Availability
Affiliations
Work Preference
Software
Interests
Timeline
Hi, I’m

Clifford Massey

Sales Executive
Brampton,ON
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Clifford Massey

Summary

  • Determined, customer-centric, business professional with over 20+ years of experience.
  • Proven track record of success in management. B2B sales, specializing in farming, hunting and net new business development across diverse industries.
  • Builds strong partnerships with stakeholders owners and C-level decision makers, resulting in win-win outcomes.
  • Expertise includes life & safety security systems sales, product marketing, team management, account management, telecommunication sales, food & beverage product sales, IT service support and sales with superior business delivery.

Overview

22
years of professional experience
1
Certification
1

WSIB

Work History

Mircom Engineered Systems

Outside Sales Account Manager
05.2024 - 09.2024

Job overview

  • Increased sales revenue by 60% by building and maintaining strong relationships with key clients.
  • Established new accounts through cold calling and personal visits to potential customers. Net New Business (20%)
  • Contacted new and existing customers to discuss ways to meet needs through specific products and services.
  • Managed territory budget to support development of regional and territory leads.
  • Contributed ideas and offered constructive feedback at weekly sales and training meetings.
  • Built strong client rapport to establish diversified network of connections.
  • Drove business success by maintaining and applying current knowledge of sales, promotions and policies regarding payments, exchanges, and security practices.
  • Collaborated with cross-functional teams to ensure seamless customer experiences and optimized solutions for clients.
  • Generated valuable referrals by cultivating positive relationships with satisfied customers who were eager to recommend the company products and services.
  • Utilized in-depth understanding of strategic sales processes to increase revenue.
  • Achieved sales targets consistently by utilizing excellent communication and negotiation skills.

Consultive Services

Sales Consultant - Life & Safety Systems
09.2017 - 05.2023

Job overview

  • Advised clients on appropriate Life & Safety systems security product and services selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
  • Used consultative sales techniques to understand customer needs and recommend relevant products and services.
  • Provided sales and customer service assistance to walk-in traffic
  • Developed long-lasting client relationships by consistently exceeding expectations with exceptional service.
  • Account Management, Security and Fire Systems Consultation.
  • Respond to RFP & RFI on Public & Private tenders and proposals
  • Followed up with existing customers to provide additional support and address concerns.
  • Boosted customer satisfaction by providing personalized consultations and tailored product recommendations.
  • Nurtured leads through consistent follow-ups, ultimately converting prospects into satisfied customers.
  • Generated increased sales revenue through effective lead generation and follow-up efforts.
  • Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.

CHUBB EDWARDS - United Technologies

TERRITORY SALES MANAGER - GTA CORE
11.2014 - 09.2017

Job overview

  • Forecasted sales and established processes to achieve sales objectives and related metrics.
  • Reversed a history of low margin stagnant sales; deliver consistent growth and increase customer stats by 60%.
  • Improve service delivery and applied consultative sales techniques ▪ Prospected aggressively and presented solutions and new product penetration increased by 25%.
  • Personally deliver superior customer service to all commercial accounts while increasing sales revenue.
  • Increased sales revenue by developing and implementing strategic territory plans.
  • Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
  • Set challenging achievable sales targets for the territory team; provided motivation through ongoing coaching and guidance towards goal attainment.

COCA-COLA CANADA

Sales Representative
09.2008 - 12.2013

Job overview

  • Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
  • Generated additional sales opportunities with upselling and cross-selling techniques.
  • Expanded customer base through cold calling, networking, and relationship building.
  • Increased sales revenue by identifying and targeting high-potential accounts.

Compucom System Inc. (formerly GE ITS Solution)

Technical Support Manager - Client Advocate
07.2002 - 08.2007

Job overview

  • Tracked KPIs and created continuous improvement plans.
  • Fostered environment of continuous improvement through active solicitation of feedback from both customers and internal staff members..
  • Streamlined support processes for improved efficiency and faster response times.
  • Mentored junior support staff, fostering unique culture of collaboration and learning.
  • Improved customer relationships through proactive communication and follow-ups on resolved issues.
  • Led regular meetings with key stakeholders to discuss ongoing initiatives, challenges, and successes.
  • Implemented effective performance metrics, driving continuous improvement support.
  • Supported new product launches through seamless integration of new technologies into existing support frameworks.
  • Developed comprehensive training programs to continuously upskill technical support team.
  • Optimized scheduling for 24/7 support coverage, ensuring customer needs were met.
  • Managed escalation procedures to ensure high-priority issues were addressed promptly and effectively.
  • Ensured consistent service delivery by establishing quality control measures, including call monitoring and coaching sessions for staff members.
  • Communicated regularly with customers concerning data exchange and technology integration.
  • Managed life cycle replacement of hardware and software.
  • Organized events such as webinars or training sessions that provided valuable information about products or services offered.
  • Conducted regular account reviews to identify opportunities for additional services or support.
  • Implemented process improvements that increased efficiency, reduced errors, and improved overall client satisfaction rates.

Education

Toronto School of Business
, Toronto, ON

Associate of Commerce And Business Administration from Double Major - 1(Marketing) 2(Accounting)
07.1999

University Overview

Double Major - International Business Management with Accounting.

Second Major - Marketing with Business Administration.


  • Honour Roll, 1995
  • Final Grade: Combined: 4.1% out 5.0

.

Skills

  • Strong negotiation skills
  • Deal Closing
  • Goal-oriented mindset
  • Sales Presentations
  • Estimation
  • System Design
  • Objection handling
  • Salesforce proficiency
  • Strategic Prospecting
  • Pipeline Management
  • Account planning
  • Cold-calling
  • Management
  • Business Analysis
  • Territory Management
  • Competitive Analysis
  • Relationship cultivation
  • Sales Strategy Implementation
  • GPS use
  • Staff Training
  • Price Quoting
  • Performance Tracking
  • English Fluency
  • Sales Analysis
  • Technical aptitude
  • Product branding
  • Product expert
  • Teamwork and Collaboration
  • Problem-Solving
  • Time Management
  • Attention to Detail
  • Problem-solving abilities
  • Multitasking
  • Multitasking Abilities
  • Reliability
  • Excellent Communication
  • Organizational Skills
  • Team Collaboration
  • Active Listening
  • Effective Communication
  • Adaptability and Flexibility
  • Decision-Making
  • Relationship Building
  • Team building
  • Analytical Thinking
  • Professionalism
  • Interpersonal Communication
  • Opening and closing procedures
  • Time management abilities
  • Continuous Improvement
  • Adaptability
  • Written Communication
  • Problem-solving aptitude
  • Sales Techniques
  • Order Processing
  • Contract Negotiation
  • Analytical Skills
  • Marketing
  • Bid & Tenders

Local market forecasting

Cash Handling

Task Prioritization

Self Motivation

Interpersonal Skills

Goal Setting

Processing payments

Professional Demeanor

Account Servicing

Team Leadership

Verbal and written communication

Staff Training and Development

Staff Management

Strategic Planning

Operations Management

Project Management

Cross-Functional Teamwork

Customer Relationship Management (CRM)

Performance Management

Staff Development

Policy Implementation

Schedule Preparation

Sales management

Workforce Management

Performance Evaluations

Business Administration

Negotiation

Product Management

Budget Control

Business Development

Business Planning

Key Performance Indicators

Financial Management

Expectation setting

Expense Tracking

Contract Management

Brand Management

Lead Generation

Customer Service

Problem Resolution

Positive Attitude

Hiring and Training

Managing Operations and Efficiency

Customer Relationship Management

Task Delegation

Professional and Courteous

Documentation And Reporting

Negotiation and Conflict Resolution

Languages

English
Native or Bilingual

Certification

1- Sales SEAL Certification - Level 4

2- CSP - Life & Safety Systems


Youth Development - Coaching (BSC)

Volunteer - Soccer and Cricket Coach - Under 19 Youth Development.

Accomplishments

  • Collaborated with team of [60] in the development of customized director software CRM.
  • Documented and resolved senior executive competitive threat which led to [retainment of high profile account].
  • Resolved product issue through better understanding of client requirements and our product benefits.
  • Achieved [45% above target penetration] by introducing [new and smart products] for security sensitive accounts.
  • Net new business development - Won extremely high profile Accounts by going above and beyond. Chan Zuckerberg Initiative & NASDAQ respectively.
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Affiliations

  • Scouts Canada . Brampton soccer Club. Various Cricket organizations.

Work Preference

Work Type

Full TimeContract Work

Work Location

On-SiteRemoteHybrid

Important To Me

Work-life balanceCareer advancementCompany CulturePersonal development programs401k matchStock Options / Equity / Profit Sharing

Software

Microsoft product suites - Director - Salesforce - Customized and all readily available CRM tools in the market All popular VMS

Interests

Coaching, sports, outdoor activities.

Timeline

Outside Sales Account Manager

Mircom Engineered Systems
05.2024 - 09.2024

Sales Consultant - Life & Safety Systems

Consultive Services
09.2017 - 05.2023

TERRITORY SALES MANAGER - GTA CORE

CHUBB EDWARDS - United Technologies
11.2014 - 09.2017

Sales Representative

COCA-COLA CANADA
09.2008 - 12.2013

Technical Support Manager - Client Advocate

Compucom System Inc. (formerly GE ITS Solution)
07.2002 - 08.2007

Toronto School of Business

Associate of Commerce And Business Administration from Double Major - 1(Marketing) 2(Accounting)

1- Sales SEAL Certification - Level 4

2- CSP - Life & Safety Systems


Clifford MasseySales Executive