Cleo Schlaht
Toronto,Ontario
Summary
Results-driven Performance Marketing Manager with extensive expertise in eCommerce and digital marketing. Demonstrated success in propelling growth for leading global brands and maintaining strategic partnerships with Canada's top three retailers. Achieved a remarkable 266% net revenue increase for the Amazon account within 4 years. Proficient in leveraging data-driven insights to design and execute integrated marketing strategies, foster cross-functional collaboration, and elevate brand visibility. Celebrated for exceptional marketing performance, operational efficiency, and innovative approaches, earning multiple accolades for market leadership.
Overview
15
15
years of professional experience
Work History
Performance Marketing Manager
Reckitt
05.2019 - Current
- Led the development and execution of comprehensive marketing strategies, resulting in a 266% increase in revenue growth on Amazon
- Managed engagement throughout cross functional teams and accounts of +20 marketing and sales professionals, fostering a collaborative environment and driving high performance
- Implemented data-driven marketing initiatives that improved engagement and conversion rates by 15%
- Managed multi-million-dollar marketing budgets, ensuring effective allocation and maximizing ROI
- Spearheaded the launches of multiple brands including; Enfamil Premium, Enfamil NeuroPro, UpSpring, Veet Pure and Professional, Veet Men, Mucinex, BioFreeze achieving over $15million in ad sales with a ROAS of 20
- Analyzed market trends and competitive landscape to inform strategic decisions and identify growth opportunities.
Marketing & Business Consultant
TMB Law
01.2022 - Current
- Developed and managed Google as marketing campaigns that increased lead generation by 115% and enhanced brand visibility
- Conducted market research and customer segmentation to tailor marketing efforts and improve targeting and client acquisition
- Collaborated with sales and product teams to align marketing strategies with business objectives
- Monitored campaign performance and adjusted tactics based on analytics and feedback.
Project Manager
Launch
02.2010 - 01.2012
- Managed the early launch and ongoing execution of the Live at Loblaws experiential program, overseeing over 20 in-office staff and 300+ field representatives
- Coordinated staff schedules, facilitated training, and improved organizational efficiency to ensure high client satisfaction
- Developed strategic plans, monitored budgets, and optimized resources for cost-effective project outcomes
- Fostered strong relationships with clients, vendors, and stakeholders to drive project success and engagement
- Utilized data-driven insights to refine marketing strategies, ensuring compliance with company policies and industry regulations.
Education
Associates Degree - Marketing
Durham College
Oshawa, ON01.2010
Skills
- Data-Driven Decision Making
- Strategic Planning
- Budget Management
- Cross-functional Collaboration
- Campaign Execution & Optimization
- Performance Measurement
- Customer Acquisition & Retention
- Stakeholder Engagement
- Digital Marketing
Awards
- Best Innovation Launch, Reckitt, 2022 & 2023
- Seeking Out New Opportunities, Reckitt, 2023
- Compass Award: Achieving #1 Market Share for Veet, Reckitt, 2023
- Compass Award: Innovation Launch Veet Men, Reckitt, 2023
- Compass Award: Innovation Launch UpSpring, Reckitt, 2023
- Compass Award: Innovation Launch Mucinex, Reckitt, 2024
- Durham College Marketing Competition, Durham College, 2010
References
Available upon request
Timeline
Marketing & Business Consultant
TMB Law
01.2022 - Current
Performance Marketing Manager
Reckitt
05.2019 - Current
Project Manager
Launch
02.2010 - 01.2012
Associates Degree - Marketing
Durham College
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