Claudio Senra
Palmerston,ON
Summary
- A results-oriented professional seeking to leverage over a decade of experience in sales, coaching, and performance management to contribute to the success of a dynamic and fast-growing company. Passionate about driving operational excellence, implementing strategic programs, and enhancing team performance through innovative coaching and development techniques
Overview
17
17
years of professional experience
Work History
Performance and Coaching Manager
ROGERS COMMUNICATIONS INC.
01.2018 - 01.2024
- Six years of experience specializing in both inbound (2 years) and outbound (4 years) channels
- Trained and supported implementing a new sales model, empowering customer-facing and leadership teams to achieve higher performance levels
- Identified and addressed performance gaps from a coaching perspective, developing and executing sustainment plans to ensure continuous improvement
- Led the rollout of outbound programs, overseeing planning and execution to drive successful adoption and performance gains
- Conducted in-depth SWOT analysis, delivering a support program that boosted wireless sales by 150% to meet quarterly targets
- Collaborated in the design and execution of a coaching program framework, enhancing the effectiveness of onboarding processes and long-term sustainment strategies
- Partnered with multiple vendors to enhance program viability, focusing on leadership coaching and developing comprehensive sustainment improvement plans
- Facilitated cross-functional team alignment, driving cohesive strategies that improved overall sales performance and customer satisfaction
- Implemented innovative coaching techniques, significantly reducing employee turnover and a measurable increase in team productivity.
Product Implementation Expert
ROGERS COMMUNICATIONS INC.
01.2015 - 01.2018
- Conducted ongoing training sessions to equip teams with the necessary skills and knowledge to sustain program success and maintain momentum
- Two years of experience assessing and enhancing program performance across call centers, retail, and field operations
- Evaluated the current state of programs to identify improvement areas and implement targeted success plans, resulting in consistent achievement of program goals
- Designed and executed strategic sustainment plans, driving measurable improvements in key performance indicators over 3 to 6 months
- Spearheaded cross-functional collaboration, aligning product implementation with sales, marketing, and customer service teams to maximize program impact and customer satisfaction
- Pioneered innovative cost-saving initiatives, improving program metrics by 30% and reallocating resources to high-impact areas
- Developed a scalable framework for multi-product sales strategies, enabling seamless integration across diverse sales channels and boosting overall revenue by 15%
- Delivered in-depth performance reports with actionable insights, guiding executive decision-making and ensuring alignment with long-term company objectives
- Conducted ongoing training sessions to equip teams with the necessary skills and knowledge to sustain program success and maintain momentum.
Sales Account Manager
PUROLATOR INC.
01.2014 - 01.2015
- Managed and supported over 400 Small – Medium sized business accounts within the Manitoba and Ontario territory ranging from $6,000 - $100,000 spending level
- Met with new and existing clients to understand their company values, challenges, goals and objectives while creating a solution that meets their needs
- Building relationships which enabled me to grow, guard and develop new opportunities to enhance everyday business
- Leveraged Purolator's suite of Courier, Freight, LTL and logistics services to tailor a solution
- Set up proposal presentations to review with clients
- Provided post-sales support to ensure business goals and objectives are being met
- Leveraged customer referrals to help grow the customer base
- Prospected new clients through In-person meetings, Phone and Email
- Maintained a high level of focus on customer service to help retain account revenue while continuously probing for additional growth opportunities.
Small Business Account Manager
ROGERS COMMUNICATIONS INC.
01.2013 - 01.2014
- Performed outbound sales calls and client meetings for new business prospects
- Created Proposal Presentations for clients
- Managed and cared for multiple business accounts with 99 or less employees
- Used innovative selling techniques and knowledge of my clients to grow business within a base of prospect accounts while leveraging the full suite of Rogers Wireless products and services
- Developed extensive account and relationship growth strategies to gain insider status towards acquiring net new businesses within prospect accounts
- Met and exceeded assigned sales targets as well as critical milestones
- Actively participated in regular sales meetings and demonstrated leadership by transferring key learning to the rest of the sales team
- Partnered with key internal stakeholders to develop a customized value proposition to meet prospects' needs and work within Rogers to overcome barriers to each sale
- Solid understanding of Wireless, Data, Advanced business solutions and Telecom products and services.
Consumer Inside Sales Consultant
ROGERS COMMUNICATIONS
01.2007 - 01.2013
- Performed inbound and outbound sales calls
- Performance measured by both Sales Per Call and hard target
- Over achieved sales target by 200% year after year
- Achieved excellent Call Quality results every month
- Ability to work under pressure while multitasking with multiple systems
- Problem solved and located solutions for needs-based selling
- Strong focus in benefit selling while creating leads/referrals
- Created and supported new processes and procedures to align with corporate goals
- Trained and developed onboarding specialists
- Worked closely in developing compensation structure for 4 Years
- Quality team prime, focusing on Customer Quality metrics
- Acting team manager for 8 months.
Skills
- Sales Strategy Development
- SWOT Analysis & Performance Improvement
- Coaching & Leadership Development
- Cross-Functional Collaboration
- Data-Driven Decision Making
- Customer 1st Mindset
- Organization and Time Management
- Excellent Communication
- Teamwork and Collaboration
- Problem-Solving
Training
- Acclivus R3 TransAction
- Acclivus Coaching / R3 Coaching
- Acclivus R3 Sales
- Acclivus Inside R3 Sales
- Acclivus Getting the Meeting
- Microsoft Office
- Salesforce
Timeline
Performance and Coaching Manager
ROGERS COMMUNICATIONS INC.
01.2018 - 01.2024
Product Implementation Expert
ROGERS COMMUNICATIONS INC.
01.2015 - 01.2018
Sales Account Manager
PUROLATOR INC.
01.2014 - 01.2015
Small Business Account Manager
ROGERS COMMUNICATIONS INC.
01.2013 - 01.2014
Consumer Inside Sales Consultant
ROGERS COMMUNICATIONS
01.2007 - 01.2013
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