CLAUDIA NOBAUER
Vancouver,BC
Summary
Organized and motivated Account Executive with demonstrated track record of building relationships with clients, developing successful sales campaigns, and managing teams. Skilled in SEO, customer service and problem-solving.
Overview
19
19
years of professional experience
Work History
Account Executive
METHOD + METRIC
10.2022 - Current
- Maintained a 32% conversion rate and 3% company-wide churn rate, while spearheading company-wide lead gen initiatives through multichannel campaigns, including email marketing, social media, events, and networking
- Led strategic content development, including keyword research, mapping, metadata optimization, and on-page and blog content creation, resulting in increased organic traffic and improved lead generation for diverse sets of clients
- Pioneered and organized regular community SaaS events, established Method + Metric as a recognized thought leader for SaaS brands in Metro Vancouver, fostering industry connections and partnerships
- Clients of note: TikTok, Casted, Anymail Finder, TalentClick.
Project Manager
FORGE & SPARK MEDIA
09.2021 - 10.2022
- Managed content marketing-related tasks, with a personal churn rate of 0%, for a diverse portfolio of clients with competing priorities, ensuring the projects were delivered on time and on budget
- Established and tracked metrics assessing campaign effectiveness, prospect engagement and ROI, enabling data-informed decision-making
- Nurtured and maintained client relationships while actively supporting the development of content creation strategies that align with business objectives
- Clients of note: Fit52, Within People, Luppolo Brewery, E.B Horsman.
Account Executive
CONTROL SOLUTIONS LTD.
02.2014 - 10.2019
- Achieved a 58% increase in B2B account revenue through strategic relationship marketing across all sales funnel stages for large to mid-sized businesses
- Served as the primary point of contact for all service clients, managing both inbound and outbound sales responsibilities and fostering strong client relationships, resulting in repeat business
- Developed and implemented new sales strategies, to align with business objectives, driving two new revenue streams.
Owner
YOGA SPIRIT & WELLNESS
02.2013 - 11.2019
- Increased profit margin from 4%-17% through rebranding and marketing strategy of PPC advertising, and B2B/influencer relationship building
- Developed organizational and business processes including teacher and volunteer onboarding, budget tracking, and financial and operational processes
- Organized various community events to solidify community, and brand awareness throughout Burnaby to increase referral business, used volunteer onboarding process to cement volunteers as community referral networks
Marketing Lead
LULULEMON ATHLETICA
09.2004 - 11.2009
- Established and maintained collaborative relationships with key external stakeholders including brand ambassadors, R&D teams, and local businesses
- Built brand awareness through new launches, events, promotions and social media to achieve revenue targets locally and regionally.
Education
SEO Certificate -
HubSot Academy
01.2022
Email Marketing Certificate -
HubSpot Academy
01.2022
Content Marketing Certificate -
HubSpot Academy
01.2021
PR Certificate -
Simon Fraser University
01.2020
Digital Marketing Certificate -
Brain Station
01.2019
BA Sociology and Humanities -
Simon Fraser University
01.2013
Skills
- Project Management
- Strong Relationship Skills
- SEO and Digital Marketing
- Content Marketing
- Paid Ads: Google ads, Facebook ads
- Web Dev: Wordpress, SquareSpace, Weebly, Unbounce, Shopify, Wix
- Remote Work Apps: Zoom, Slack, Trello, Google Suite, Asana, Canva
Hobbies and Interests
- Dance, Music, Hiking, Culture
Languages
English
Native or Bilingual
Timeline
Account Executive
METHOD + METRIC
10.2022 - Current
Project Manager
FORGE & SPARK MEDIA
09.2021 - 10.2022
Account Executive
CONTROL SOLUTIONS LTD.
02.2014 - 10.2019
Owner
YOGA SPIRIT & WELLNESS
02.2013 - 11.2019
Marketing Lead
LULULEMON ATHLETICA
09.2004 - 11.2009
SEO Certificate -
HubSot Academy
Email Marketing Certificate -
HubSpot Academy
Content Marketing Certificate -
HubSpot Academy
PR Certificate -
Simon Fraser University
Digital Marketing Certificate -
Brain Station
BA Sociology and Humanities -
Simon Fraser University