Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Certification
Timeline
Generic

CLAUDIA AGUIRRE

Calgary

Summary

Specializing in breakthrough facilitation that transforms strategic thinking into tangible business results through innovative methodologies and cross-cultural expertise.

Experienced with strategic planning, business development, and market analysis. Utilizes comprehensive market insights to drive organizational growth and innovation. Track record of leading cross-functional teams to achieve strategic objectives and enhance operational efficiencies.

Overview

24
24
years of professional experience
1
1
Certification

Work History

Fractional Chief Strategy Officer

Daughter Creative
01.2024 - Current
  • Leading strategic direction and facilitating high-impact creative sessions for diverse client portfolios.
  • Developed comprehensive strategies by analyzing market trends and competitive landscape to drive brands growth.

Senior Strategist

Nourish Global
01.2023 - Current
  • Facilitating strategic planning sessions and market research initiatives for the global nutrition and wellness sectors.
  • Conducted market research for research and development, innovation platforms and consumer behavioural change.

Founder & CEO

Kind Atom Strategies Ltd.
01.2016 - Current
  • Facilitating sustainability transformation workshops and strategic brand positioning sessions for leading organizations including Tenaris, Calgary CO-OP, BMO Radicle, University of Calgary, and United Way.

VP Strategic Planning & Market Research

Draftfcb
01.2006 - 01.2007
  • Facilitated strategic sessions for Kraft, S.C. Johnson, Levi’s, and Hanes across digital and traditional media landscapes.

VP Strategic Planning Director

Leo Burnett Latin America
01.2001 - 01.2006
  • Head of Strategic Review Board facilitating executive sessions for flagship accounts. Led global creative council and directed a team of 20+ strategists across Latin America. Core member of P&G Strategic Global Council for 5+ years.

Education

Master of Arts - Marketing

Tecnológico De Estudios Superiores De Monterrey
Mexico City

Skills

  • Quantitative & Qualitative Research: Advanced statistical analysis and consumer behavior psychology and behavioral patterns
  • Focus Groups, Ethnographies & One-on-One Interviews: 25 years facilitating consumer insights across CPG, services, and B2B sectors
  • LEGO Serious Play Certified: In-person and virtual facilitation for breakthrough strategic thinking
  • Cross-Cultural Facilitation: Expert in multicultural market dynamics across Latin America, Caribbean, USA Canada and Western Europe
  • Executive Strategy Sessions: Led strategic review boards for P&G, Kellogg's, McDonald's, Diageo, and Mars
  • Research & Insights Facilitation for creative concepting and brand content development - storytelling and brand narrative
  • Brand Positioning Workshops: Developed distinctive market positioning for multinational brands
  • Innovation Labs: breakthrough ideas generation that deliver results in CPG and Services and B2B categories

Accomplishments

    RECOGNITION & LEADERSHIP

    Cannes Lions Festival Workshop Speaker (France, 2007) - First Mexican Woman

    Mexico's 40 Under 40 Recognition (2007)

    Miami AdSchool Boot Camp Mentor for Strategic Planners (2006)

    Board Director - MitoCanada (2020-Present)

    Former Board Director - Lycée de Calgary (2016-2019)

    FACILITATION IMPACT

    Transformative Results Across Sectors:

    Facilitated carbon credit program implementations and net-zero strategy sessions

    Led brand transformation workshops resulting in successful global market expansions

    Orchestrated multicultural consumer insight sessions spanning 6 countries and 2 languages

    Facilitated community engagement programs reaching 490+ communities across Canada

Languages

English
Native or Bilingual
Spanish
Native or Bilingual
French
Limited Working

Certification

SPECIALIZED CERTIFICATIONS & EXPERTISE

LEGO Serious Play Certified Facilitator (In-person & Virtual)

ESG Sustainability Practitioner (Centre for Sustainability Excellence, 2021)

Circular Economy Certification (Delft University of Technology, 2020)

Advanced Statistics Applied to Marketing (Grupo PISSA, Mexico)

Timeline

Fractional Chief Strategy Officer

Daughter Creative
01.2024 - Current

Senior Strategist

Nourish Global
01.2023 - Current

Founder & CEO

Kind Atom Strategies Ltd.
01.2016 - Current

VP Strategic Planning & Market Research

Draftfcb
01.2006 - 01.2007

VP Strategic Planning Director

Leo Burnett Latin America
01.2001 - 01.2006

Master of Arts - Marketing

Tecnológico De Estudios Superiores De Monterrey

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CLAUDIA AGUIRRE