CLARISSA MARTINEZ
Covina
Summary
Dynamic PR and Communications Professional with a BA in Journalism and 2 years of experience in PR, combined with a strong foundation in media relations, communications strategy, and organizational skills. Skilled in developing and executing PR campaigns, building relationships with key media contacts, and managing client communications. Known for being adaptable, a fast learner, and an effective multitasker, seeking a role that leverages expertise in PR strategy, media relations, and client-focused initiatives.
Overview
12
12
years of professional experience
Work History
JUNIOR ACCOUNT EXECUTIVE
Modern Currency PR.
04.2024 - Current
- Secured consistent national, regional, and international media coverage for clients across top-tier outlets including Travel + Leisure, Condé Nast Traveler, Forbes, Vogue, Wallpaper*, Rolling Stone, Hospitality Design Magazine, Los Angeles Times, CBS News, ABC News, E! News, and more.
- Crafted compelling press materials, including press releases, media alerts, fact sheets, and tailored pitches aligned with timely trends and news cycles.
- Spearheaded and executed media FAM trips and hosted journalist and influencer visits, resulting in high-value ROI-driven coverage and increased client brand awareness.
- Lobbied for and secured prestigious awards and accolades for clients, enhancing their credibility and industry recognition.
- Spearheaded and executed media FAM trips and hosted journalist and influencer visits, resulting in high-value ROI-driven coverage and increased client brand awareness.
ACCOUNT COORDINATOR
Modern Currency PR.
06.2023 - 04.2024
- Developed and executed strategic PR campaigns, ensuring cohesive messaging across all media platforms and supporting overall client visibility goals.
- Built and maintained strong media relationships across national, regional, and trade outlets, securing consistent top-tier coverage to amplify brand presence.
- Tracked and analyzed media coverage and campaign performance, delivering actionable insights and detailed reporting to clients and internal teams.
- Managed daily client communications, scheduling, research, and content creation, while collaborating with senior leadership on creative and campaign planning initiatives.
BARTENDER/SERVER
Din Tai Fung.
05.2016 - 05.2023
- Delivered high-level guest experiences in a fast-paced, high-volume environment, strengthening communication, client service, and relationship management skills.
- Collaborated closely with team members to ensure seamless service under pressure, demonstrating adaptability, time management, and cross-functional teamwork.
- Trained and mentored new team members, enhancing operational efficiency and reinforcing consistent brand standards.
INVENTORY SPECIALIST
Best Buy.
06.2013 - 04.2016
- Oversaw daily inventory operations, including shipping, receiving, and audits, ensuring process accuracy and efficiency.
- Provided personalized customer service, strengthening communication, problem-solving, and client support skills in a fast-paced environment.
Education
BACHELOR'S DEGREE - JOURNALISM
California State University
ASSOCIATE - JOURNALISM
Rio Hondo College
Skills
- Communication & Relationship Building
- Client Support & Loyalty Development
- Adaptability & High-Pressure Environment Management
- Crisis Resolution & Problem-Solving
- Time Management & Multitasking
- Administrative Support & Workflow Optimization
Certifications Courses
- PR & Communications Tools: Media Monitoring Platforms (Muck Rack and Cision)
- Administrative & Technical Skills: POS Systems, Microsoft Office Suite (Word, Excel, Teams), Google Workspace (Docs, Sheets, Slides), Adobe Creative Suite (Photoshop, InDesign, Premiere), Canva
- Bartending License | 06/01/20
- Core Bartending/Serving Skills: Mixology, Upselling, Customer Engagement, High-Volume Service
Timeline
JUNIOR ACCOUNT EXECUTIVE
Modern Currency PR.
04.2024 - Current
ACCOUNT COORDINATOR
Modern Currency PR.
06.2023 - 04.2024
BARTENDER/SERVER
Din Tai Fung.
05.2016 - 05.2023
INVENTORY SPECIALIST
Best Buy.
06.2013 - 04.2016
ASSOCIATE - JOURNALISM
Rio Hondo College
BACHELOR'S DEGREE - JOURNALISM
California State University
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