Clarissa Lau
Toronto,ON
Summary
Marketing professional with 3 years of experience in digital strategy and social media management, approaching every brand through a Blue Mind Theory-inspired lens-where calm, clarity, and emotional connection guide creative decisions. Skilled at transforming ideas into cohesive campaigns that balance data-driven insights. Experienced in both in-house and agency settings, bringing adaptability, strategic thinking, and strong client relationships to deliver content that resonates deeply with audiences while driving measurable results.
Overview
5
5
years of professional experience
Work History
Founder, Freelance Social Media Manager
Ocean Waves Marketing
Toronto, ON
01.2026 - Current
- Developed brand positioning, messaging framework, and visual identity from concept to launch
- Produced and executed strategic content for Instagram to establish brand voice and audience positioning
Digital Marketing Specialist, Account Manager
Qode Media
Toronto, Canada
09.2023 - 11.2024
- Led content strategy and social media campaigns for an established gym supplement brand, increasing organic reach by 82.5% and engagement by 880%
- Drove 4.9x growth in X views , 150% growth in YouTube views , and 136% subscriber growth for a mining company while maintaining full regulatory compliance
- Managed client communications and performance reporting, translating data into actionable insights aligned with business objectives
- Developed and advised on SEO and paid media strategies, increasing website visibility and driving measurable conversions
- Partnered with cross-functional teams to ensure marketing strategies aligned with client goals and target audience needs
Marketing Coordinator
Flying Colours International
Toronto, ON
04.2021 - 01.2022
- Managed the company's three largest accounts, building strong relationships and delivering customized solutions
- Independently managed all operations for sister brand Canadiana Flag, handling website updates, product listings, order fulfillment, and customer experience improvements, resulting in a 49% increase in online sales
- Secured endorsement from the Canadian Civil Defence Museum and Archives by leading a successful sales proposal for the brand's most durable Canada flag
Marketing Intern
The Social Blend
Toronto, ON
10.2020 - 11.2021
- Upgraded the influencer program by organizing events and monthly collaborations on tight budgets and deadlines
- Contributed to campaign development and social media strategy, helping sell out all limited-edition macaron boxes within 1 month of launch
Education
Post-Graduate Certificate - Digital Marketing
George Brown College
Toronto, ON01-2020
Bachelor of Arts - Sociology
University of Toronto Scarborough
Toronto, ON01-2017
Skills
- Verbal and written communication
- Analytical decision making
- Creative problem solving
- Social media marketing
- Market research and analysis
- Project management
- Brand strategy
- Marketing strategies
- Campaign planning
- Team leadership
- Creative thinking
- Content development
- Client engagement
Technical Skills
Marketing and Analytics: Google Analytics, Facebook Ads Manager, Mailchimp, Hootsuite, Meltwater, GoHighLevel
Project and Collaboration Tools: Asana, Proofhub, Slack, Trello, Microsoft Office, Google Workspace
Design and Video Editing: Canva, CapCut, InShot, Lightroom
Website Platforms (CMS): Shopify, Squarespace
Accomplishments
Winning Team for Spotify's Top Student Campaign
George Brown College, 2019
Happy Hour Hero
Starbucks Coffee Company, 2018
Languages
English
Chinese (Cantonese)
Timeline
Founder, Freelance Social Media Manager
Ocean Waves Marketing
01.2026 - Current
Digital Marketing Specialist, Account Manager
Qode Media
09.2023 - 11.2024
Marketing Coordinator
Flying Colours International
04.2021 - 01.2022
Marketing Intern
The Social Blend
10.2020 - 11.2021
Post-Graduate Certificate - Digital Marketing
George Brown College
Bachelor of Arts - Sociology
University of Toronto Scarborough