Claire Cameron
Calgary,AB
Summary
Talented strategist with a demonstrated record of success in marketing management and campaign development. Successful at overseeing projects, building positive relationships and developing campaigns with innovative and forward-thinking approaches. Highly motivated with a desire to take on new challenges and capitalize on opportunities.
Overview
10
10
years of professional experience
Work History
Email Marketing Strategist
POD Marketing
Calgary, AB
04.2022 - Current
- Developed and implemented email marketing campaigns to increase customer engagement.
- Developed comprehensive marketing plans to drive brand awareness, grow market share, and exceed sales goals.
- Managed digital media presence including email campaigns, social media posts, search engine optimization.
- Monitored key performance metrics such as open rate, click-through rate, bounce rate, and unsubscribe rate and developed strategies to continuously optimize performance.
- Developed creative strategies and concepts in collaboration with department managers and directors.
- Developed project plans and timelines to ensure successful completion of projects.
- Developed creative briefs and collaborated with creative teams to ensure successful execution of campaigns.
- Analyzed industry trends and identified opportunities for business growth.
- Ensured compliance with CAN-SPAM regulations in all email campaigns.
- Developed strategies to increase team productivity and improve customer service levels.
- Trained new staff in relevant processes and procedures.
Brand Engagement Strategist
POD Marketing
Calgary, AB
01.2022 - 04.2022
- Developed and implemented strategic social media & email marketing plans to increase brand awareness and facilitate audience retention.
- Established new and maintained existing client relationships by cultivating transparent and positive dialogue & delivering high-quality service.
- Communicated directly with each client to deliver compelling strategy presentations, demonstrate expert product knowledge, provide feedback and make recommendations as needed.
- Created clear briefs and managed the creation of organic social media posts and emails.
- Utilized third-party social media and email management tools and social media tracking platforms for in-depth analytics.
- Tracked and reported on social media and email metrics to evaluate the success of each campaign.
- Created and followed processes to ensure client's brand is properly represented through social media and email to align with their goals.
- Worked as a team to develop an innovative marketing product for use by sales team.
Digital Marketing Coordinator
Justin Havre & Associates RE/MAX First
Calgary, AB
06.2020 - 01.2022
- Developed and implemented digital marketing plans, managed social media accounts and developed video campaigns.
- Wrote social media content to increase engagement with customers.
- Created social media content and oversaw management of accounts.
- Tracked and analyzed social media and online marketing initiatives.
- Aligned visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms.
INTERN
The TLC Foundation for BFRB
Santa Cruz, CA
01.2014 - 01.2019
- Non-Profit that advocates, provides resources, and partners with academics and clinicians.
- Oversaw remote team of 8-11 staff on Young Adult Council, advancing internal communications and publishing online materials.
- Co-launched & presented at training sessions for international BFRB outreach program.
- Orchestrated #SeeMeStand campaign in 2017, running promotions (using HootSuite) during key months for most successful awareness campaign to date.
- Coordinated, as a team, annual conferences in Arlington, VA, Dallas, TX.
- Created online content, and presenting at sessions in St. Louis, MI, and San Francisco, CA,
- Co-launched Scientific Literacy sub-committee, designing easy to read infographics based on technical and research materials.
HOST: Hospitality & Outreach Safety Team
Downtown Calgary Association
Calgary, AB
05.2018 - 08.2018
- Assisted tourists in discovering attractions, brainstorming strategies to attract more visitors.
GUIDE
Oyama Zipline
Oyama, BC
05.2017 - 08.2017
- ADVENTURE PARK, Conducted safety checks, assisted and rescued guests, and collaborated with staff members.
Education
Bachelor of Arts -
Thompson Rivers University
Kamloops, BC05.2020
Skills
- Project management
- Strategy development
- Organizational skills
- Data analytics
- Scheduling and calendar management
- Email and social media marketing campaigns
- Automation strategy
- Research proficiency
- Reliable and trustworthy
- Public Speaking
- People skills
- Having fun!
Reference
"I am continually impressed by Claire’s conscientious attention to detail…and dedication to excel at everything she does.” - Program & Communication Director, TLC Foundation for Body Focused Repetitive Behaviours
Hobbies
Outdoor and mountain enthusiast!
I love to spend my weekends & time off backpacking with my friends and dog. A good view is my simple pleasure.
Animal lover!
Seriously, my dog is 90% of my personality and it's not uncommon for me to cry during a nature documentary because I love animals that much.
Timeline
Email Marketing Strategist
POD Marketing
04.2022 - Current
Brand Engagement Strategist
POD Marketing
01.2022 - 04.2022
Digital Marketing Coordinator
Justin Havre & Associates RE/MAX First
06.2020 - 01.2022
HOST: Hospitality & Outreach Safety Team
Downtown Calgary Association
05.2018 - 08.2018
GUIDE
Oyama Zipline
05.2017 - 08.2017
INTERN
The TLC Foundation for BFRB
01.2014 - 01.2019
Bachelor of Arts -
Thompson Rivers University
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