Summary
Overview
Work History
Education
Skills
Timeline
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Claire Calvet

San Diego

Summary

Paid and digital media marketing professional with expertise in social media and content strategy. Proven track record in boosting Instagram/TikTok following by 30% through data-driven campaigns. Skilled in analytics and collaboration, leveraging tools and resources to optimize performance and drive brand engagement.

Overview

10
10
years of professional experience

Work History

Marketing Content Manager

EcoATM | Gazelle
San Diego
01.2017 - Current
  • Developed and executed paid and organic social campaigns in partnership with Paid Media Director on Meta, TikTok, YouTube, and CTV.
  • Assisted with full-cycle campaign setup: audience targeting, budgeting, bid strategy, placements, performance monitoring, and optimization across platforms.
  • Increased Instagram/TikTok following by 30% year-over-year in 2024 through a data-led content and paid strategy.
  • Created monthly performance reports (CPC, CTR, ER), driving strategic insights and budget recommendations.
  • Collaborated with creative agencies and the internal team to produce scroll-stopping ad assets, aligned with platform best practices.
  • Built and managed influencer campaigns with micro- to macro-level creators, boosting engagement and conversions.
  • Managed social media channels to increase brand awareness and community engagement.
  • Analyzed user engagement metrics to refine content strategy and improve performance.
  • Created, edited and published engaging content for multiple platforms including website, social media, email campaigns and blogs.
  • Gathered social analytics to measure content reach, engagement, and metrics.
  • Maintained content calendars to plan upcoming content initiatives in advance.
  • Coordinated with internal graphic designers and creative agencies to create visually appealing content assets.

Marketing Copywriter

AutoAnything
San Diego
10.2015 - 01.2017
  • Created SEO blog content and resource hubs, boosting site authority.
  • Assisted social media and email teams with campaign copy and messaging.
  • Crafted engaging product descriptions for diverse automotive accessories.
  • Coordinated with cross-functional teams to align marketing campaigns.
  • Developed creative copy for marketing campaigns and promotional materials.

Education

B.A. - Journalism, Electronic Media & Film

Northern Arizona University
05.2015

Skills

  • Paid and organic social platforms include Meta, TikTok, YouTube, and CTV; with a working knowledge of LinkedIn, Snapchat, Pinterest, and Nextdoor
  • Analytics and reporting: Google Analytics, Excel, and PowerPoint
  • Campaign management: audience targeting, budget optimization, bid strategies, performance tracking
  • Creative production: copywriting, social content creation, influencer partnerships
  • Tools and platforms: WordPress, Shopify, Hootsuite, Adobe Photoshop, Final Cut Pro, Mondaycom

Timeline

Marketing Content Manager

EcoATM | Gazelle
01.2017 - Current

Marketing Copywriter

AutoAnything
10.2015 - 01.2017

B.A. - Journalism, Electronic Media & Film

Northern Arizona University

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Claire Calvet