CJ ZVANITAJS
Oakville,Canada
Summary
Marketing communications professional with diverse experience in driving brand awareness and audience engagement. Proven ability to develop and execute strategic communication plans, crafting compelling content across multiple platforms. Strong focus on collaboration, adaptability to dynamic environments, and delivering measurable results. Skilled in content marketing, product marketing, social media marketing, and project management, bringing creativity and analytical thinking to every project.
Overview
17
17
years of professional experience
Work History
Marketing Communications Manager
TripSpark Technologies
08.2023 - Current
- Creating content (e.g. marketing emails, blogs, landing pages, social media copy, ad copy, presentations, announcements, one-page data sheets) to promote the company brand, products, and events to the target audience, including writing, editing, revising content for SEO purposes, and publishing content to the company website.
- Collaborating with product managers and SMEs to create product marketing content for go-to-market strategies, sales events, and webinars.
- Managing social media channels, writing copy, creating graphics, creating videos or working with videographers, editing videos to create clips, and reviewing analytics to improve engagement and post reach.
- Using AI to scale content production, enhance and repurpose content.
- Event coordination for trade shows and the company annual conference, including vendor liaison, organizing logistics, creating content, social media promotion, onsite management, and post-event reporting.
Content Marketing Manager
Sauce Labs
10.2022 - 05.2023
- Company Overview: (Company Layoff)
- Writing high-value content (e.g., blogs, one-page data sheets, landing pages, announcements, FAQs) aligned with content and marketing campaign strategies for lead generation, sales enablement, and brand awareness.
- Directed the blog pipeline oto meet deadlines and campaign objectives, and fuel lead generation and brand awareness for the company.
- Preparing content briefs for freelance agencies, reviewing and polishing content from freelance writers before publication.
- Conducting content audits, repurposing content, and optimizing old content with SEO tactics.
- (Company Layoff)
Content Writer
Speridian Technologies
05.2021 - 10.2022
- Produced high-performing content (e.g., blogs, case studies, announcements, emails, landing pages, flyers, newsletters, surveys, and social media copy) aligned with campaign strategies for lead generation.
- Developing content briefs for freelance agencies, reviewing content from freelance writers and checking for plagiarism, and preparing content for publication.
- Interviewing senior advisors for ghostwriting blogs.
- Reviewing and editing RFP submissions for the sales team.
Content Marketing Manager
Questica Inc.
10.2018 - 05.2021
- Writing audience-focused content (e.g., blogs, white papers, case studies, one-page data sheets, landing pages, announcements, customer newsletter) aligned with content and marketing campaign strategies for lead generation, sales enablement, and brand awareness.
- Using AI to scale content production, enhance and repurpose content.
- Partnering with a public relations agency on company announcements and media opportunities to raise brand and product awareness.
- Working with media outlets on paid media ads to promote high-value content and generate leads.
- Managing the company LinkedIn and Twitter social media channels and creating posts to promote content, webinars, and announcements. Developing an Instagram social media strategy (not launched).
National Coordinator, Membership and Community Engagement
Family Enterprise Xchange
11.2016 - 09.2018
- Developing content and member communications (e.g., letters, brochures, newsletters, member guides) highlighting the value of membership to recruit and retain members.
- Overseeing a new member database implementation, including liaising with the database company on data migration, coordinating training sessions, writing instruction and process manuals.
- Assisting with the company website rebrand, including refreshing landing pages, working with the creative agency on structure and design.
- Coordinating member and staff events, including a conference for regional membership coordinators.
Marketing Event Coordinator
Keyser Mason Ball, LLP
10.2015 - 06.2016
- Writing content (e.g., blogs, landing pages, brochures, newsletters, paid media ads, event invitations) to promote the firm and lawyers.
- Organizing on-site and off-site meetings, events, and speaking engagements, including all logistics and firm swag/giveaways.
- Assisting with RFPs, including reviewing and editing content, conducting research, and preparing documents for submission.
- Managing the firm's LinkedIn and Twitter social media accounts.
Website and Marketing Content Coordinator
Bennett Jones LLP
03.2008 - 10.2015
- Coordinating and publishing content on the firm's website and intranet, including liaising with lawyers and assistants, writing and editing content.
- Developing content to promote the firm and lawyers, including lawyer profiles, blogs, directory ranking and award submissions, and paid media ads.
- Managing the firm's LinkedIn and Twitter social media channels.
- Coordinating events and conferences, including all logistics and firm swag/giveaways.
Education
Sales Enablement Certification -
Hubspot Academy
Remote01.2023
SEO Certification -
Hubspot Academy
Remote01.2023
Content Marketing Certification -
Hubspot Academy
Remote01.2021
Certificate of Digital Business Communications -
Conestoga College
Remote01.2020
Certificate of Social Media Marketing -
George Brown College
Remote01.2018
Bachelor of Arts Degree - Communications Studies
York University
Toronto, Ontario2004
Skills
- Content strategy and development
- Product marketing strategy and development
- Social media strategy and channel management
- Sales support and enablement
- Internal communications
- Project management
- Event management
- Graphic design and video editing
- Google Suite
- Microsoft Office Suite
- Canva
- Adobe Professional
- Adobe Express
- Wordpress
- SurveyMonkey
- Salesforce and Pardot
- Mailchimp
- Asana
- Hootsuite
Additional Work History
Further work history and experience is available upon request.
Timeline
Marketing Communications Manager
TripSpark Technologies
08.2023 - Current
Content Marketing Manager
Sauce Labs
10.2022 - 05.2023
Content Writer
Speridian Technologies
05.2021 - 10.2022
Content Marketing Manager
Questica Inc.
10.2018 - 05.2021
National Coordinator, Membership and Community Engagement
Family Enterprise Xchange
11.2016 - 09.2018
Marketing Event Coordinator
Keyser Mason Ball, LLP
10.2015 - 06.2016
Website and Marketing Content Coordinator
Bennett Jones LLP
03.2008 - 10.2015
Sales Enablement Certification -
Hubspot Academy
SEO Certification -
Hubspot Academy
Content Marketing Certification -
Hubspot Academy
Certificate of Digital Business Communications -
Conestoga College
Certificate of Social Media Marketing -
George Brown College
Bachelor of Arts Degree - Communications Studies
York University
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